The verdict in three sentences
A well-built 5-page brochure site costs 2,500 to 6,000 EUR ex-VAT and pays for itself through the enquiries it generates. The project gallery and an optimised form are the two levers that make the difference for a trades business. The cost per enquiry drops to 8-20 EUR organically versus about 40 EUR on paid ads, which makes local SEO the priority.
The 5-page budget breakdown
A trades brochure site usually includes a home page, a services page, a project gallery, an about/service-area page and a contact/quote page. 2026 order of magnitude, ex-VAT.
| Line item | 2026 range | What it covers |
|---|---|---|
| Design & build, 5 pages | 1,500 - 3,200 EUR | Mockup, responsive, go-live |
| Project gallery | 400 - 900 EUR | Photo grid, filters by job type |
| Quote form | 300 - 700 EUR | Trade fields, anti-spam, notifications |
| Local SEO (Dublin + area) | 500 - 1,200 EUR | Google profile, area pages, markup |
| Copy & photos | 300 - 800 EUR | Optimised text, job-site photo edits |
| Hosting & domain | 30 EUR/mo | Server, SSL, backups |
A tradesperson supplying their own photos and copy stays at the low end, around 2,800 EUR ex-VAT.
The return on investment per enquiry
The metric that matters for a trades business is not visitor count but the cost of a qualified enquiry. 2026 comparison of acquisition channels.
| Channel | Cost per enquiry | Setup time | Duration of effect |
|---|---|---|---|
| Local SEO (optimised site) | 8 - 20 EUR | 2 - 4 months | Durable |
| Local Google Ads | 35 - 55 EUR | Immediate | While budget runs |
| Directories/platforms | 25 - 45 EUR | 1 week | Variable |
| Word of mouth + site | 0 - 5 EUR | Ongoing | Durable |
A site capturing 15 enquiries a month organically has a near-zero marginal acquisition cost after the initial SEO, whereas ads bill for every click.
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Mini case study
Declan, a roofing contractor in Tallaght near Dublin, invested 3,400 EUR ex-VAT in a 5-page site with a 40-job gallery and a quote form. Before, he got 3-4 enquiries a month by word of mouth. Six months later, thanks to local SEO (Dublin, Tallaght, Blanchardstown pages), he receives 14 qualified enquiries a month. At a 4,500 EUR average job and a 25 % close rate, that is roughly 3.5 extra jobs a month. The site pays back in under three weeks of additional revenue.
FAQ
Why not just a free Google profile? A Google profile is essential but not enough: without a site you have no credible gallery or quote form, and you lose the 40 % of prospects who compare before calling.
Are 5 pages really enough? Yes to start. Home, services, projects, service area and contact cover 90 % of a tradesperson's needs. You add area pages later for local SEO.
How long before the first enquiries? The form works from go-live, but local SEO takes 2-4 months to climb. Allow a quarter for a steady flow of enquiries.
Do I have to pay a monthly fee? Yes, around 30 EUR a month for hosting, SSL and backups, plus 300 to 600 EUR annual maintenance for security updates.
Isn't a 900 EUR site enough? Rarely for a tradesperson chasing enquiries: without local SEO or an optimised form, the site is a business card that generates nothing.
Let's scope your project. Tell us your trade, your service area and the photos you have: we will quote your 5-page site with gallery and local SEO. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
