The verdict in three sentences
A 40-employee industrial company in Dublin can launch a 10-page brochure site in 6 to 8 weeks, but a site with a product catalogue takes 12 to 20 weeks. With a trade show in 4 months, about 17 weeks, the full catalogue is reachable only if content gathering starts the day the contract is signed, because that is what loses 2 to 4 weeks on average. The safe approach is to launch a first version with the flagship ranges before the show, then expand the catalogue in the following 6 weeks.
Realistic durations by type of site in 2026
| Project type | Pages or product sheets | Realistic timeline | 2026 budget |
|---|---|---|---|
| Simple brochure site | 8 to 10 pages | 6 to 8 weeks | EUR 7,000 to 12,000 |
| Brochure with blog and expertise pages | 15 to 25 pages | 8 to 12 weeks | EUR 10,000 to 16,000 |
| Site with simple catalogue | 50 to 150 products | 12 to 16 weeks | EUR 14,000 to 20,000 |
| Catalogue with technical filters and PDF sheets | 150 to 500 products | 14 to 20 weeks | EUR 18,000 to 25,000 |
| Bilingual catalogue | Any size | +2 to 4 weeks | +15 to 25% |
| ERP or PIM connection | Product sync | +3 to 6 weeks | +EUR 4,000 to 10,000 |
These timelines assume two approval rounds, one decision maker on the client side and content delivered on time. For a laboratory equipment maker, technical sheets (dimensions, standards, certificates, manuals) are often spread across engineering, quality and sales: that is where schedules slip.
Backward schedule for a trade show in 17 weeks
| Weeks | Stage | Deliverable | Who blocks most often |
|---|---|---|---|
| W1 to W2 | Scoping, sitemap, content list | Signed-off specification | Choice of ranges to feature |
| W2 to W6 | Gathering copy, photos, technical sheets | 100% of V1 content | Engineering and quality |
| W3 to W5 | Mock-ups and design | 2 approval rounds | Managing director |
| W5 to W11 | Development, catalogue integration | Site on staging server | Agency |
| W11 to W13 | Product data entry and import | Flagship ranges online | Client and agency |
| W13 to W15 | Acceptance testing, fixes, technical SEO | Signed acceptance | Tester availability |
| W15 to W16 | Go-live, redirects | Site live | DNS and previous supplier |
| W17 | Trade show: QR codes on stand and brochures | Dedicated show pages | Marketing team |
Two rules prevent delays. First, a content delivery deadline written into the contract, with an automatic schedule shift if it is missed. Second, one approver per round: when three directors annotate the same mock-up, a 5-day round becomes 3 weeks.
Plan for external dependencies too. Domain transfer, access to the old host and mapping existing URLs to keep search rankings take 3 to 10 days if the previous supplier is slow. Start these in week 1.
Mini case study
Conor, managing director of a 40-employee laboratory equipment manufacturer near Dublin, wants his site live for a trade show in 17 weeks. His catalogue has 220 products. The agency quote plans 19 weeks for the full bilingual catalogue, at EUR 21,000.
He chooses a V1 with the 60 flagship products, live in week 15, then 160 products added in the 6 weeks after the show. The budget rises to EUR 22,500 with phase 2. At the show, the team expects 300 scanned contacts: if 3% become quote requests averaging EUR 12,000, that is 9 requests and EUR 108,000 of pipeline that a missing site would not have captured.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
FAQ
Can a brochure site be built in under 4 weeks?
Yes for 5 to 6 pages with ready content and an adapted template, but design and SEO stay limited. For 10 custom pages, 6 to 8 weeks is realistic.
How long does content gathering take?
2 to 4 weeks on average for an industrial company, more if technical sheets must be written. Naming an internal owner with 4 to 6 hours a week cuts this in half.
How many approval rounds should we plan?
Two rounds per deliverable (mock-ups, staging) of 3 to 5 working days each. Each extra round adds about a week.
Does a second language extend the schedule?
It adds 2 to 4 weeks for a technical catalogue, because terminology must be checked by an engineer. Allow EUR 0.10 to 0.18 per word for professional technical translation.
What happens if we deliver content late?
A well-drafted contract moves the go-live date by the same amount and suspends agency penalties. That is why a reduced V1 makes sense when an event sets the date.
Let's scope your project. Give us your deadline and number of products: we build a realistic backward schedule with V1 scope, indicative budget and the duration of each stage. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.