The verdict in three sentences
A PMS (Property Management System) for a group of 3 to 6 hotels in Dubai costs between 60,000 and 150,000 EUR in custom development in 2026, or 8 to 20 EUR per room per month in editor SaaS. The real financial stake is not the license but the OTA commissions of 15 to 22 % you pay to Booking and Expedia. A well-designed direct booking engine can shift 10 to 15 points of bookings to the direct channel and repay the project in 12 to 18 months.
What a hotel group PMS covers
A multi-property PMS goes far beyond the room planning grid. It centralizes the channel manager (availability sync across all OTAs), the direct booking engine on your sites, the point of sale and billing, dynamic rate management, and consolidated reporting per property. For a Dubai group, strong seasonality (peak winter, events, Expo cycles) makes yield management critical.
| Item | Editor SaaS | Custom multi-property |
|---|---|---|
| Entry cost | 0 to 5,000 EUR setup | 60,000 to 150,000 EUR |
| Recurring cost | 8 to 20 EUR/room/month | Hosting 150 to 400 EUR/month |
| Rollout time | 4 to 8 weeks | 6 to 12 months |
| Channel manager | Included (fixed catalog) | Custom, chosen OTAs |
| Direct booking engine | Standard, 1-3 % commission | Commission-free, your design |
| Group consolidation | Often a paid add-on | Natively multi-hotel |
| Flow customization | Limited | Total |
The OTA commission math
A 40-room hotel in Dubai with an average rate of 130 EUR and 70 % occupancy generates roughly 1,328,600 EUR in annual room revenue. If 65 % flows through OTAs at 18 % commission, that is about 155,000 EUR paid to platforms each year. Moving the direct share from 35 % to 50 % saves roughly 35,800 EUR/year in avoided commissions alone.
| Scenario | OTA share | Commissions/year | Annual saving |
|---|---|---|---|
| Current | 65 % | 155,000 EUR | baseline |
| Year 1 target | 55 % | 131,000 EUR | 24,000 EUR |
| Year 2 target | 50 % | 119,000 EUR | 36,000 EUR |
| Optimized | 45 % | 107,000 EUR | 48,000 EUR |
Mini case study
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Marc, managing director of a group of 4 hotels in Dubai and Jumeirah (170 rooms total), pays about 520,000 EUR/year in OTA commissions in 2026. He invests 95,000 EUR in a custom PMS with a direct booking engine and channel manager. Within 14 months, the direct share rises from 33 % to 47 %, saving about 78,000 EUR/year in commissions. Added to productivity gains (front desk, consolidated billing), the project pays for itself in just over a year, then delivers a net annual gain above 70,000 EUR.
FAQ
Do you really need custom rather than an off-the-shelf PMS? For a single hotel, an editor SaaS is often enough. For a group looking to consolidate 3 to 6 properties, customize the booking journey and remove engine commissions, custom development becomes profitable from around 150 combined rooms.
How long to deploy a group PMS? Expect 6 to 12 months for a full custom build, with a first go-live on a pilot property after 4 to 5 months, then a phased rollout across the other sites.
Is the channel manager included in the price? In a custom project at 60,000-150,000 EUR, integration of the channel manager and main OTAs (Booking, Expedia, Airbnb) is included. Some premium aggregator connections may add 100 to 300 EUR/month.
What concrete gain on commissions? By redirecting 10 to 15 points of bookings to the direct channel, a 150-to-200-room group commonly saves 40,000 to 80,000 EUR/year in OTA commissions, which alone funds the project.
Can we keep our current POS and accounting tools? Yes. A custom PMS integrates via API with your accounting software, card terminals and existing tools, avoiding double entry and making consolidated reporting reliable.
Let's scope your project. Tell us the number of properties, total rooms and your current OTAs: we will price a group PMS matched to your budget and seasonality. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

