The verdict in three sentences
For a Dubai hotel group, the question is less about software price than about the OTA commissions it lets you avoid. A multi-property SaaS PMS starts around 8 to 20 EUR per room per month, while a custom platform ranges from 60,000 to 160,000 EUR. The tipping point depends on room volume, number of properties and the share of direct bookings you target.
Shared SaaS or custom platform
A group of 3 to 5 hotels thinks differently from a standalone property: centralised guest data, cross-property dynamic pricing and consolidated reporting carry real weight. Here are 2026 orders of magnitude for a group of 200 to 400 rooms.
| Item | Multi-property SaaS PMS | Custom platform |
|---|---|---|
| Entry cost | 0 to 5,000 EUR setup | 60,000 to 160,000 EUR |
| Recurring cost | 8 to 20 EUR/room/month | 900 to 2,500 EUR/month (hosting + maintenance) |
| For 300 rooms | 2,400 to 6,000 EUR/month | maintenance in recurring |
| Customisation | limited to options | full |
| Data ownership | vendor | hotel group |
| Time to launch | 4 to 8 weeks | 4 to 8 months |
| Custom integrations | standard API | unlimited |
At 300 rooms, SaaS costs 28,800 to 72,000 EUR per year. Over three years, custom becomes competitive once the group exceeds ~250 rooms and wants to control its data.
Modules that make the difference
The PMS alone is not enough: the booking ecosystem drives the ROI.
| Module | 2026 range (custom) | Main benefit |
|---|---|---|
| Channel manager (OTA sync) | +6,000 to 15,000 EUR | prevents overbooking, real time |
| Direct booking engine | +8,000 to 20,000 EUR | removes OTA commission |
| Yield / dynamic pricing | +7,000 to 18,000 EUR | +5 to 12 % RevPAR |
| Guest portal / loyalty | +6,000 to 14,000 EUR | retention and repeat bookings |
| Consolidated multi-site reporting | +5,000 to 12,000 EUR | group steering |
| Secure online payment | +4,000 to 9,000 EUR | instant collection |
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Mini case study
Elodie runs a group of 4 hotels in Dubai, 280 rooms, with room revenue of 9.8 M EUR per year. About 55 % of her nights come through Booking and Expedia at 17 % average commission, i.e. ~5.4 M EUR of OTA volume and 918,000 EUR in annual commissions. By investing 135,000 EUR in a custom platform with a direct booking engine and loyalty program, she aims to shift 15 points of nights to direct. That is ~1.47 M EUR of volume reclaimed to direct, or about 250,000 EUR in commissions saved per year. The investment pays back in under 7 months, excluding RevPAR gains from yield.
FAQ
How much is a SaaS PMS for a 300-room group? Expect 8 to 20 EUR per room per month, i.e. 2,400 to 6,000 EUR monthly, excluding premium modules such as yield management billed separately.
Is custom justified for a small group? Below 150 rooms, SaaS stays more profitable. Above 250 rooms or with strong ERP/accounting integration needs, custom at 60,000-160,000 EUR holds up over 3 years.
How long to deploy a custom multi-site platform? Between 4 and 8 months depending on the number of properties, OTA integrations and guest-history migration.
How much can OTA commissions be cut? By pushing direct bookings through an owned engine and loyalty, a drop of 10 to 15 points of OTA nights is realistic, often 150,000 to 300,000 EUR saved for a 250-300 room group.
Should the channel manager stay if we build a direct engine? Yes: the channel manager remains essential to sync residual inventory with OTAs and avoid overbooking, count +6,000 to 15,000 EUR.
Let's scope your project. Tell us your number of properties, room volume and current OTA share: we quote SaaS vs custom with a commission-savings projection. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

