The verdict in three sentences
The annual run of a critical B2B application in Amsterdam costs, in 2026, between 8,000 and 33,000 EUR/year depending on criticality, on EU cloud (OVH, Scaleway). The key items are hosting (150-800 EUR/month), managed DevOps (400-1,500 EUR/month) and backups/DR (+100-400 EUR/month), for a 99.9% SLA. The managed-cloud vs self-hosted choice mostly depends on internal DevOps maturity and the real cost of skills.
Annual run items for 2026
Budgeting the run means anticipating every recurring item, not just the server. Here are the 2026 orders of magnitude for a B2B application on EU cloud.
| Run item | 2026 order of magnitude (EUR/mo) | Notes |
|---|---|---|
| EU cloud hosting (compute + DB) | 150 - 800 | OVH / Scaleway |
| Managed DevOps / infogérance | 400 - 1,500 | On-call, deployments |
| Backups + DR | 100 - 400 | Defined RPO/RTO |
| Monitoring + alerting | included - 200 | Often bundled |
| CDN + WAF | 50 - 250 | Cloudflare, etc. |
| Certificates + domains | 5 - 40 | SSL, DNS |
| Support / 99.9% SLA | included - 400 | By tier |
A typical critical application sits around 1,200 to 2,500 EUR/month all in, i.e. 14,000 to 30,000 EUR/year.
Managed cloud vs self-hosted: the trade-off
The question is not only the sticker price, but the total cost including internal skills. Here is the 2026 comparison.
| Criterion | Managed cloud | Self-hosted (internal team) |
|---|---|---|
| Infrastructure cost / month | 150 - 800 EUR | 100 - 500 EUR |
| Skills cost / month | Included in DevOps service | 1 DevOps ≈ 4,500-6,500 EUR |
| 24/7 on-call | Included | To organise internally |
| Time-to-market | Fast | Depends on the team |
| Control / customisation | Medium | Total |
| Guaranteed SLA | Yes (99.9%) | To build |
| Ideal for | SME with no dedicated ops team | Org with established DevOps |
For an SME with no ops team, managed cloud is almost always cheaper once a DevOps cost (54,000-78,000 EUR/year loaded) is included. Self-hosted only becomes worthwhile above a certain volume and with a team already in place.
Mini case study
Nadia, IT director of a B2B services SME in Amsterdam, must choose the run for her critical management application. Hiring a DevOps engineer would cost ≈ 5,500 EUR/month loaded; she opts for managed DevOps at 1,100 EUR/month plus EU hosting at 450 EUR/month and DR at 250 EUR/month, i.e. 1,800 EUR/month (21,600 EUR/year). Compared to an internal DevOps (66,000 EUR/year) plus infrastructure, she saves over 44,000 EUR per year while getting 24/7 on-call and a 99.9% SLA.
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FAQ
How much does EU cloud hosting for a B2B app cost in 2026?
Between 150 and 800 EUR/month on managed EU cloud (OVH, Scaleway) for compute and database, depending on load, high availability and data volume.
What does 400-1,500 EUR/month of managed DevOps include?
Keeping the system operational: deployments, security updates, monitoring, on-call, incident management and continuous optimisation. The SLA tier drives the price.
Why budget a disaster recovery plan (DR)?
A DR plan at 100-400 EUR/month guarantees restoration after an incident with defined RPO/RTO objectives. For a critical application, no DR can mean days of downtime at 2,000-20,000 EUR/day.
Managed cloud or self-hosted: which is cheaper?
Managed cloud is generally cheaper for an SME, because an internal DevOps costs 54,000 to 78,000 EUR/year loaded. Self-hosted is justified with an ops team already in place and high volume.
What does a 99.9% SLA guarantee?
A maximum of about 8.7 hours of downtime per year. To go beyond (99.95% or 99.99%), you need redundant architecture and a significantly higher run budget.
Let's scope your project. Tell us about your application (technology, criticality, volumes) and your run budget for a tailored hosting + DevOps quote. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
