The verdict in three sentences
In Dakar, a website redesign costs between 800,000 and 3,500,000 FCFA (about 1,220-5,335 EUR) in 2026, with premium reaching 4 to 6 million FCFA (6,100-9,150 EUR). Timelines are short — 3 to 6 weeks — and maintenance runs 50,000-150,000 FCFA/month. For an international decision maker, the point is not the lowest price but a credible French-speaking partner anchored in the local market.
The Dakar grid by tier in 2026
The Senegalese market is organized into three tiers, with a EUR equivalent to frame the international order of magnitude.
| Tier | Budget FCFA | EUR equivalent | Timeline |
|---|---|---|---|
| Starter | 800,000 - 1,500,000 | 1,220 - 2,285 € | 3 weeks |
| Growth | 1,500,000 - 3,500,000 | 2,285 - 5,335 € | 4-5 weeks |
| Premium | 4,000,000 - 6,000,000 | 6,100 - 9,150 € | 5-6 weeks |
| Maintenance | 50,000 - 150,000/mo | 76 - 229 €/mo | recurring |
A Growth site at 2,500,000 FCFA covers 8 to 12 pages, polished design, local SEO and a 3G-optimized mobile version — a standard fit for the West African market.
Dakar vs international nearshore
An international decision maker targeting West Africa often compares a local agency to a multi-country nearshore engagement. Here are the 2026 orders of magnitude.
| Engagement | Local budget (FCFA) | Nearshore budget (EUR) |
|---|---|---|
| Single-country brochure | 1,500,000 - 3,500,000 | 3,000 - 6,000 € |
| Multi-country FR/EN brochure | 4,000,000 - 6,000,000 | 6,000 - 12,000 € |
| Multi-country corporate | 8,000,000+ | 12,000 - 18,000 € |
| Senior team day rate | 150,000 - 250,000/day | 300 - 500 €/day |
| Support & hosting | 50,000 - 150,000/mo | 150 - 400 €/mo |
The advantage of a local French-speaking agency: controlled FCFA costs, cultural proximity, and knowledge of local payment habits (Wave, Orange Money) — an asset for any project rooted in West Africa.
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Mini case study
Mr. Ndiaye, sales director of a Dakar trading company, wants a site worthy of his key accounts. He picks a Premium at 4,500,000 FCFA (about 6,860 EUR), delivered in 6 weeks, with an FR/EN version and 3G optimization. In his tenders, a credible site matters: he estimates he now converts 2 extra deals per quarter at 3,000,000 FCFA margin each. That is 6,000,000 FCFA of additional margin per quarter — the site pays for itself on the first tender won.
FAQ
Why does Dakar premium reach 4-6M FCFA? Because it includes bespoke design, FR/EN bilingualism, advanced SEO and strict optimization for 3G connections, all standards expected by key-account clients.
Are 3-6 week timelines realistic? Yes for a brochure site, provided content (copy, visuals) is delivered on time. Delays almost always come from client approvals, not production.
Should Wave and Orange Money be added to a brochure site? Not on a pure brochure, but a contact button and a simple payment link can lift local conversion.
Is a local agency as good as a European one? For a project rooted in West Africa, yes: FCFA costs, proximity and local know-how often beat a pricier distant provider.
How much for annual maintenance? Budget 600,000 to 1,800,000 FCFA/year (50,000-150,000/month) for security, backups and minor evolutions.
Let's scope your project. Tell us your target tier (Starter, Growth, Premium), bilingual needs and timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
