The verdict in three sentences
In 2026, a high-end brochure website for a Berlin manufacturing SME costs between 7,500 and 15,000 EUR ex. VAT, with the gap driven mostly by multilingual support and the number of technical product pages. The point isn't beauty but tender credibility: downloadable spec sheets, project references, visible certifications. Plan for 6 to 10 weeks of production; 1 to 2 qualified leads per month is enough to pay it back in about 8 months.
What drives the price of an industrial site
an SME bidding on tenders needs to reassure a buyer or an engineering office. The site must present product ranges, certifications (ISO, CE) and let visitors download up-to-date PDF spec sheets.
| Line item | 2026 range (EUR ex. VAT) | Detail |
|---|---|---|
| Discovery + IA | 900 - 1,800 | Ranges, markets, buyer journey |
| UI design + design system | 1,500 - 3,200 | Identity, product templates |
| Development + CMS | 2,500 - 5,000 | 12-20 dynamic product pages |
| Multilingual DE/EN/FR | 1,200 - 2,800 | Translation, hreflang, 3 versions |
| PDF spec sheets | 600 - 1,400 | Generation, download area |
| Technical SEO + perf | 800 - 1,600 | Schema, speed, indexing |
Multilingual DE/EN/FR alone is 15 to 20 % of the budget: it's the line item that separates an exporting SME from a purely local site.
Local site vs trilingual exporter site
Many owners hesitate to pay for multilingual. Here is the costed trade-off for an SME targeting the wider European market.
| Criterion | DE-only site | Trilingual DE/EN/FR site |
|---|---|---|
| Indicative cost | 7,500 - 9,500 EUR ex. VAT | 11,000 - 15,000 EUR ex. VAT |
| Pages | 12 - 15 | 12 - 20 x 3 languages |
| Addressable market | Germany | Germany + EU + France |
| Timeline | 6 - 8 weeks | 8 - 10 weeks |
| EU hosting (GDPR) | ~35 EUR/month | ~45 EUR/month |
| Tender potential | National | International |
For a manufacturing SME with 30 % of revenue aimed at export, the extra 3,500-5,500 EUR pays off with the first foreign contract won.
Mini case study
Sarah, managing director of a 45-employee precision-machining SME in Berlin, wants a site to bid on aerospace tenders and export to France. She invests 12,800 EUR ex. VAT in a trilingual 18-page product site with PDF spec sheets and EU hosting at 45 EUR/month. The average margin on a won contract is 18,000 EUR. The site generates 1.5 qualified leads per month; assuming 1 signed contract per 8 leads, the first contract lands after 5-6 months and the investment is recovered well before the end of year one.
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FAQ
Why does an industrial site cost more than a standard SME brochure site?
Because it requires structured spec sheets, multilingual support and sharp B2B SEO. A standard SME brochure site costs 3,000-6,000 EUR ex. VAT; high-end industrial work starts at 7,500 EUR ex. VAT.
Is trilingual DE/EN/FR essential?
Only if you target export. For a Germany-only SME, stick to DE and save 3,500-5,500 EUR. As soon as France or the wider EU enter the plan, trilingual becomes profitable.
How long before the first leads?
Plan for 3 to 5 months after go-live, the time technical SEO needs to take effect. An optimised site targets 1 to 2 qualified leads per month in the first year.
Where should I host to stay GDPR-compliant?
On an EU host (OVH, Scaleway, Hetzner) at around 35-45 EUR/month. This avoids data transfers outside the EU and reassures public buyers.
Can I add product ranges after go-live?
Yes, if the site runs on a CMS. Adding a range then costs a few hundred euros, versus several thousand on a static HTML site.
Let's scope your project. Tell us your product ranges, target languages and tender markets, and we'll price a credible industrial site. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

