The verdict in three sentences
A network of 8 hearing care centres in Amsterdam that relies on ENT referrals and paid booking platforms hands a significant share of its margin to intermediaries every month. A multi-centre website costing EUR 10,000 to 22,000 excl. VAT, with hearing test booking synced to the calendar, one optimised page per centre and an out-of-pocket cost simulator, captures local demand directly. Plan 8 to 10 weeks of project time and a payback measured in hearing tests no longer paid to a platform.
What platform dependency costs in 2026
The typical patient journey starts with an ENT referral, then a Google search such as "audiologist Amsterdam" or "free hearing test". If your network does not show up with a clear page per centre, the patient books on an appointment platform or with a national chain. Each appointment from that channel costs between EUR 25 and 60 depending on the model (subscription spread per appointment, commission or purchased lead).
| Acquisition channel | Unit cost 2026 (order of magnitude) | Control of patient relationship | Dependency |
|---|---|---|---|
| General booking platform | EUR 25 to 40 per appointment | Low, shared data | High |
| Hearing comparison site or lead generator | EUR 40 to 60 per lead | Very low | High |
| Direct ENT referral | EUR 0 | Medium | Depends on 3 to 5 ENTs |
| Google Ads on "hearing test Amsterdam" | EUR 15 to 35 per appointment | Good | Medium |
| Own website with local SEO per centre | EUR 3 to 8 per appointment over 3 years | Full | Low |
| Google Business Profile linked to the site | Close to zero | Good | Low |
With 8 centres and around 60 hearing tests per month per centre, i.e. 480 appointments, moving just one third of that volume to the website means 160 monthly appointments no longer billed by a third party.
Scope and price of a multi-centre website
The price depends mainly on three things: integration with your scheduling software, the number of local pages actually written, and interactive tools such as the out-of-pocket cost simulator. The simulator helps patients understand how statutory insurance, supplementary cover and the device category affect the final price of their hearing aids.
| Component | Essential version | Full version | Price impact |
|---|---|---|---|
| Pages per centre (address, hours, team, access, reviews) | 8 template pages | 8 written pages optimised for local SEO | EUR 1,500 to 4,000 excl. VAT |
| Hearing test booking | Link to existing calendar | Integrated module synced with the network calendar | EUR 2,000 to 5,500 excl. VAT |
| Out-of-pocket cost simulator | Static reimbursement table | Interactive simulator by device class and insurer | EUR 1,500 to 3,500 excl. VAT |
| Health content (hearing loss, tinnitus, fitting) | 6 articles | 15 to 20 articles reviewed by an audiologist | EUR 1,000 to 3,000 excl. VAT |
| Accessibility (contrast, font sizes, keyboard navigation) | WCAG basics | WCAG 2.1 AA audit and fixes | EUR 800 to 2,000 excl. VAT |
| Design and core development | Adapted theme | Custom design, mobile performance | EUR 3,200 to 4,000 excl. VAT |
| Indicative total | EUR 10,000 excl. VAT | EUR 22,000 excl. VAT |
Accessibility is not a detail here: many of your patients are over 60, read on a smartphone and must be able to book in fewer than three screens. Health data entered in forms also requires suitable hosting and clear GDPR consent.
Realistic 8 to 10 week schedule
| Phase | Duration | Deliverable |
|---|---|---|
| Scoping and local SEO audit of the 8 centres | 1 week | Site structure, keywords per district and town |
| Mock-ups and booking journey | 2 weeks | Approved mobile mock-ups |
| Development and calendar connection | 3 weeks | Working site on staging |
| Writing centre pages and health content | 2 to 3 weeks in parallel | Pages reviewed by your teams |
| Testing, accessibility, go-live | 1 to 2 weeks | Redirects, conversion tracking |
Mini case study
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Pieter, founding audiologist of a network of 8 centres across Amsterdam, Amstelveen and Haarlem, pays an average of EUR 35 per appointment through a platform for about 200 hearing tests per month, i.e. EUR 7,000 per month or EUR 84,000 per year. He orders a full website at EUR 18,000 excl. VAT. After six months of local SEO ramp-up, 110 monthly tests come directly through the site: savings reach EUR 3,850 per month. Once that level is reached, the project pays back in just under 5 months, around 11 months after go-live including the ramp-up period.
FAQ
How much does a website for a hearing care network in Amsterdam cost in 2026?
Expect EUR 10,000 to 22,000 excl. VAT for 8 centres, depending on the depth of local pages, calendar integration and the simulator. A single centre starts lower, around EUR 5,000 to 8,000 excl. VAT as an order of magnitude.
Can online booking connect to our current calendar?
Yes in most cases, through the API or a connector of your scheduling software. This integration costs EUR 2,000 to 5,500 excl. VAT and removes double entry between the site and the centres.
Do we need one page per centre for local SEO?
Yes, one page per centre with address, hours, team and access lets you rank for "audiologist + town". Across 8 centres, this is often the first source of qualified traffic after 4 to 6 months.
Is the out-of-pocket cost simulator worth it?
It answers patients' number one question before the test: how much will I pay. An interactive simulator costs EUR 1,500 to 3,500 excl. VAT and lifts the booking rate on device pages.
How long until the site goes live?
Allow 8 to 10 weeks from scoping to go-live, including 3 weeks of development and calendar connection. Writing the 8 centre pages runs in parallel.
Let's scope your project. Tell us your number of centres, your scheduling software and your monthly test volume: we will price a website between EUR 10,000 and 22,000 excl. VAT delivered in 8 to 10 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
