The verdict in three sentences
A B2B wholesaler that exposes its 12,000-SKU catalog online, connected to its ERP, turns a chaotic order flow (email, phone, fax) into tracked self-service ordering. Budget 12,000 to 24,000 EUR excl. VAT for the redesign and 4,000 to 8,000 EUR for the ERP connector in 2026, delivered in 10 to 14 weeks. Result: less manual entry, powerful faceted search and a lighter sales workload.
Why a wholesaler needs an online catalog in 2026
Professional customers (tradespeople, installers, resellers) want to check availability, net price and technical references without calling. A paper catalog or a brochure site with no live stock generates email orders to re-key, reference errors and verification calls that saturate the counter.
The 2026 redesign rests on an ERP-connected catalog (stock, customer price, lead times in real time), faceted search (diameter, material, standard, brand), pro customer accounts with negotiated pricing, and a fast reorder cart (list import, recurring orders).
| Project item | 2026 range (EUR excl. VAT) | Timeline |
|---|---|---|
| Data audit + catalog scoping | 1,500 - 3,000 | 1-2 weeks |
| B2B UX design + faceted search | 3,000 - 5,500 | 2-3 weeks |
| CMS build + product sheets | 4,000 - 8,000 | 3-4 weeks |
| Customer accounts + negotiated pricing | 2,500 - 5,000 | 2-3 weeks |
| ERP connector (stock/price/lead time) | 4,000 - 8,000 | 2-3 weeks |
| Product SEO + tracking | 1,000 - 2,500 | ongoing |
| Total (redesign + connector) | 16,000 - 32,000 | 10-14 weeks |
What the ERP-connected catalog changes
The ERP connection removes double entry and makes information reliable: the customer sees real stock and their net price, and the sales admin team no longer re-keys email orders. Faceted search cuts selection time and increases average basket via complementary products.
| Indicator | Before redesign | After redesign (2026 estimate) |
|---|---|---|
| Email/phone orders to re-key | 65 % | 35 % (-30 pts) |
| Reference errors / month | 40 | 12 |
| Sales-admin time per order | 9 min | 3 min |
| Average basket (index base 100) | 100 | 118 |
| Self-service reorder rate | 10 % | 45 % |
These 2026 orders of magnitude assume an ERP whose data (stock, price, references) is usable and a clean catalog migration.
Mini case study
Karim, sales director of a hardware wholesaler in Berlin, invests 26,000 EUR excl. VAT (redesign 19,000 + ERP connector 7,000). His 4-person sales-admin team handles 1,600 orders a month, 65 % of them re-keyed manually at 9 minutes each.
After the redesign, the share of orders to re-key drops to 35 % and time per order to 3 minutes. The gain: across 1,600 orders, sales admin goes from about 156 hours to 60 hours of monthly entry, meaning 96 hours freed per month. At 25 EUR loaded per hour, that is 2,400 EUR a month, or 28,800 EUR a year. The investment pays back in about 11 months, before the higher average basket and fewer errors.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
FAQ
How much does putting a 12,000-SKU catalog online cost in 2026?
Budget 12,000 to 24,000 EUR excl. VAT for the redesign and 4,000 to 8,000 EUR for the ERP connector, depending on sheet complexity, variants and pricing rules. Data migration is the item not to underestimate.
Do we really need to connect the ERP?
For a reliable B2B catalog, yes: without real-time stock and price, the customer calls back to check, which cancels the benefit. The connector is the core of the project's ROI.
Does faceted search work on 12,000 SKUs?
Yes, that is exactly its point: filtering by diameter, material, standard and brand makes a large catalog navigable in a few clicks. That is what cuts verification calls.
Can we keep customer-specific negotiated prices?
Yes, pro customer accounts show negotiated net prices and order history. Each customer sees their own price list after logging in.
How long for the full project?
Budget 10 to 14 weeks depending on ERP data quality and the volume of sheets to migrate. The initial data audit strongly drives the timeline.
Let's scope your project. Tell us your ERP, the number of SKUs, your customer pricing rules, an indicative budget between 16,000 and 32,000 EUR excl. VAT and your timeline, and we will map the catalog migration and connector. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
