The verdict in three sentences
In Lagos, e-commerce runs around a 10% return rate, and each return costs roughly NGN 2,000 in reverse logistics. A clear return policy reduces disputes and abuse while keeping trust, and a refund to wallet is faster and cheaper than a card reversal. Well calibrated, this policy protects margin instead of eroding it.
The rules that make a good return policy
A readable policy answers four questions: how long to return, who pays the return shipping, how and when the refund arrives, and what restocking fee applies. Ambiguity on any of these generates the costliest disputes.
| Parameter | Cautious option | Generous option | Lagos recommendation |
|---|---|---|---|
| Return window | 7 days | 14 days | 7-14 d by category |
| Who pays return shipping | Customer | Seller | Customer unless product fault |
| Refund method | Card reversal | Wallet / credit | Wallet / bank transfer |
| Refund speed | 7-10 d | 24-48 h | 24-72 h to wallet |
| Restocking fee | 10-15% | 0% | 0% sealed, 10% opened |
The cost of reverse logistics
A return means a parcel to collect, inspect, restock or scrap. Each step costs. The goal isn't to block legitimate returns but to limit abuse and streamline handling.
| Item | Avg unit cost | Reduction lever |
|---|---|---|
| Collection run | NGN 1,200 | Drop at pickup point |
| Quality check | NGN 300 | Standard checklist |
| Restocking | NGN 200 | Dedicated returns area |
| Wallet refund | ~NGN 50 | Automated transfer |
| Loss if unsellable | up to 100% | Mandatory photos at claim |
A wallet refund costs almost nothing (~NGN 50) and lands in 24-72 h, versus 7-10 days and fees for a card reversal. It's the method to favor in Lagos.
Detecting and limiting abuse
A small number of customers concentrate most abusive returns: order, wear, send back. Track the return rate per customer, require photos at the claim, and apply a restocking fee on opened items with no fault. These guardrails cut abuse without penalizing honest customers.
Become a Kolonell referral partner
Know merchants or creators selling online in Lagos? Our referral partner program pays you for every client you introduce who signs. You manage nothing: we build the site, logistics, and payments; you earn a commission.
| Pole | Sale commission | Recurring commission |
|---|---|---|
| Showcase site | 15% | + 5% recurring |
| E-commerce | 12% | + 5% recurring |
| Marketplace | 10% | per contract |
| Institutional | 8% | per contract |
A single Growth e-commerce signed at NGN 5,000,000 (about 2,000,000 FCFA equivalent tier) earns you a healthy commission, plus 5% on monthly maintenance. Introduce, we handle the rest.
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Mini case study
Chidi runs a fashion store in Lagos: 1,000 orders/month, 10% returns (100 returns), NGN 25,000 basket. Current reverse-logistics cost: 100 x NGN 2,000 = NGN 200,000/month, plus 12 abusive unsellable returns (12 x NGN 25,000 = NGN 300,000 product loss). He requires photos at claim, a 10% restocking fee on opened items, and wallet refunds. Abuse drops to 4 unsellable returns (-NGN 200,000), wallet refunds save ~NGN 8,000 in fees, and pickup-point collection cuts unit cost to NGN 1,400 (-NGN 60,000). Total saving: ~NGN 268,000/month, with better-refunded, more loyal customers.
FAQ
What return window should I pick in Lagos?
7 days for abuse-prone categories, 14 days to reassure on standard products. What matters is showing the rule clearly from the product page to avoid disputes.
Who should pay return shipping?
The customer, except for a product fault or your error. This discourages convenience returns while staying fair: if the product is defective, you cover the return.
Why refund to wallet rather than reverse the card transaction?
A wallet or transfer refund costs ~NGN 50 and lands in 24-72 h, versus 7-10 days and fees for a card reversal. It's faster, cheaper, and customers value the speed.
How do I limit abusive returns?
Track the return rate per customer, require photos at the claim, and apply a 10% restocking fee on opened items with no fault. These guardrails target abuse without penalizing honest customers.
How do I become a Kolonell referral partner?
Introduce a client who signs and earn 12% on e-commerce (up to 15% on showcase sites) plus 5% recurring. You manage nothing: we deliver the project, you collect the commission. Contact us to start.
Let's talk about your project. We set up your return policy, wallet refunds, and anti-abuse tracking, or bring you on board as a referral partner. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

