The verdict in three sentences
For a junior gold explorer, the website is where fund managers, retail investors and analysts check whether the story holds before buying shares or joining a placement. A strong investor relations website publishes market announcements, drill results and JORC or NI 43-101 resource statements as soon as they hit the exchange, alongside ESG, local content and safety data. At USD 20,000 to 60,000, it costs a fraction of a single capital raise, and a sloppy site can visibly weaken demand on raise day.
What investors and analysts check online
Investors scan an explorer's site in minutes. They want the latest announcements, the resource and its classification, the project map, the capital structure and the people. Disclosure rules matter: on the ASX, announcements must be released to the market first, and under Canadian NI 43-101, technical disclosure must be supported by a qualified person.
| Expected element | What to publish | Update frequency | Weight for investors |
|---|---|---|---|
| ASX or SEDAR+ announcements | Automatic feed, PDF, dates | Real time | Very high |
| Resources and reserves | JORC 2012 or NI 43-101 tables, ounces, grade, category | At each update | Very high |
| Drill results | Intercepts in g/t over metres, maps, sections | At each release | High |
| Capital structure | Shares on issue, options, cash, top 20 holders | Quarterly | High |
| Project portfolio | Permits, maps, stage, partners (e.g. Mali, Côte d'Ivoire, Ghana) | Semi-annual | High |
| ESG and local content | Local hiring share, community programs, safety metrics (TRIFR) | Annual | Rising, demanded by funds |
| Board and management | Bios, track record, shareholdings | As needed | Medium |
Funds increasingly ask for ESG data on African projects: a local workforce share of 85 to 95% and documented community investment answer questions before they are asked on the roadshow.
Announcement feed and investor tools
The core IR feature is an announcement feed synced with the exchange, so the site never lags the market. Around it, email alerts, a live share price widget and a downloadable investor presentation keep investors engaged between results.
| IR feature | 2026 cost (USD) | Benefit | Comment |
|---|---|---|---|
| Automated ASX or SEDAR+ feed | 2,500 to 6,000 one-off | Announcement online within minutes | Via data provider or scraper with checks |
| Share price widget | USD 50 to 300 a month | Live or delayed quote, chart | Licensed market data |
| Email alert subscription | 1,500 to 4,000 one-off | Direct line to investors | GDPR and anti-spam compliant |
| Interactive project map | 3,000 to 8,000 one-off | Permits, drill holes, infrastructure | GIS export to web |
| Webcast and presentation hub | 1,000 to 3,000 one-off | Quarterly calls, roadshow decks | Embedded video |
| Manual PDF uploads only | 0 | None | Delays of 1 to 3 days are common |
Budget and scope
| Item | 2026 range (USD) | Content |
|---|---|---|
| Strategy and design | 3,000 to 8,000 | IR structure, visual identity, mockups |
| Corporate pages (12 to 20) | 4,000 to 10,000 | Company, projects, ESG, careers |
| Announcement feed and alerts | 4,000 to 10,000 | Exchange sync, email subscriptions |
| Project map and resources | 3,000 to 12,000 | Interactive map, resource tables |
| French version | 2,000 to 6,000 | Host governments, West African partners |
| Security and hosting setup | 2,000 to 6,000 | CDN, WAF, uptime monitoring |
| Total | 20,000 to 60,000 | 8 to 12 weeks |
A French version is often worth it for explorers with projects in francophone West Africa: ministries, communities and local partners read the site too.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
James, managing director of an ASX-listed explorer with a gold project in southern Mali, is preparing a USD 15 million placement. His current site updates announcements by hand, with delays of up to two days, and shows a resource table from two years ago. A USD 40,000 IR site with an automated feed, map and ESG section costs about 0.27% of the raise. If better disclosure helps price the placement just 1% higher, the company saves dilution worth USD 150,000, nearly four times the project cost, before counting the time saved by the company secretary on each release.
FAQ
What does an investor relations website cost for a gold explorer in 2026?
Expect USD 20,000 to 60,000 depending on the announcement feed, map and languages. A simpler site with manual uploads starts around USD 15,000, but the delays often cost more in credibility.
Can drill results go on the website before the exchange release?
No. On the ASX, information must be released to the market first, and the website should publish it only after confirmation. An automated feed typically posts within 5 to 15 minutes of release.
Do we need both JORC and NI 43-101 content?
Only if you are dual-listed or reporting under both regimes. Dual-listed explorers usually show each statement with its qualified or competent person and the effective date.
How do we show ESG data credibly?
Publish dated figures such as local workforce share, community spend and TRIFR trend over 12 to 24 months. Funds trust a modest but dated metric more than generic statements.
Which hosting setup suits investors worldwide?
A CDN-backed host with a web application firewall gives load times under 2 s in Sydney, Toronto and Bamako. Budget USD 100 to 400 a month including monitoring.
Let's scope your project. Send us your listing, project locations and current disclosure workflow, and we will scope the IR site, announcement feed and project map with an indicative budget and timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
