The verdict in three sentences
A ghost kitchen has no dining room: it lives 100 % on delivery. Without aggregation, orders land on several tablets and get lost, especially at lunch and dinner peaks. Centralising on a single screen targets prep time under 20 minutes and cuts errors by 35 %.
The unified order station
Aggregating platforms and your direct orders on one screen avoids double entry and missed tickets. Each order follows a clear status, from receipt to courier.
| Metric | No tool | Unified station |
|---|---|---|
| Screens to watch | 3-4 tablets | 1 screen |
| Prep time | 25-35 min | < 20 min |
| Error rate | Baseline | -35 % |
| Average ticket | 3 500-8 000 FCFA | 3 500-8 000 FCFA |
| Courier tracking | Manual | Real time |
| Lost orders (peaks) | Frequent | Rare |
The economics of delivery
Margin comes down to platform fees and how you handle peaks. A well-built ticket protects profitability.
| Item | 2026 order of magnitude |
|---|---|
| Delivery margin | 15-25 % |
| Average ticket | 3 500-8 000 FCFA |
| Third-party platform commission | 15-30 % |
| Direct payment (mobile money) | 1.0-1.5 % fees |
| Prep time target | < 20 min |
| Centralised ops tool | 20 000-50 000 FCFA/month |
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Mini case study
Aïcha runs a ghost kitchen in Dakar: 120 orders/day, average ticket 5 000 FCFA. By shifting part of sales to direct mobile money ordering, she avoids the 25 % platform commission on 40 orders, i.e. 40 × 5 000 × 25 % = 50 000 FCFA saved per day, about 1 300 000 FCFA/month. The 40 000 FCFA/month ops tool pays for itself in a single day.
FAQ
Why centralise orders? Because watching 3 to 4 tablets at peaks creates misses and errors. A single screen drops the error rate by about 35 %.
How do I reduce platform commissions? By pushing direct orders paid via Wave or Orange Money, where fees fall to 1.0-1.5 % instead of 15-30 %. Every shifted order protects margin.
Is courier tracking included? Yes, each order shows its status through to hand-off. That reduces calls and disputes at rush hour.
What prep time should I target? Under 20 minutes to keep the hot-delivery promise. The unified station sequences tickets to smooth lunch and dinner peaks.
Let's talk about your project. We centralise your orders and delivery with direct mobile money payment. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
