The verdict in three sentences
A 60-employee general contractor targeting public and private owners should budget USD 9,000 to 15,000 for a website that converts, delivered in 8 weeks. The content that wins contracts is a filterable project portfolio (building type, contract value, owner, drone photos), licensing and safety pages (Florida certified general contractor license, OSHA record, LEED credentials) and a dedicated bid submission form. The careers section deserves a real budget: it accounts for about 35% of visits on a construction website.
The content that converts an owner or developer
A developer, housing authority or public buyer discovering your firm wants to check three things in under two minutes: you have delivered comparable projects, you are licensed and bonded, and you can hold a schedule. The site must be built around those three proofs.
| Content | Weight in the decision | Indicative cost | Recommended format |
|---|---|---|---|
| Filterable project portfolio | Very high | USD 2,200 to 3,800 | One page per project: area, value, duration, owner |
| Drone photos and video | High | USD 650 to 1,600 per site | 8 to 12 visuals, one 60 s video |
| Licensing, bonding, safety pages | High | USD 450 to 900 | License numbers, EMR rate, PDF certificates |
| Bid submission form | Medium to high | USD 650 to 1,300 | Bid documents upload, deadline, trade package |
| Key figures (revenue, staff, safety) | Medium | Included | Incident rate, projects delivered |
| Careers section and job listings | High on traffic | USD 1,100 to 2,200 | Filterable jobs, 2-minute mobile application |
The portfolio is the most profitable investment. A well-documented project page (before, during, after, with the owner's quote when allowed) also ranks for local searches such as "multifamily renovation Miami" or "school construction Miami-Dade".
Detailed budget and 2026 packages
| Package | 2026 price | Content | Timeline |
|---|---|---|---|
| Essential | USD 9,000 to 10,500 | 12 pages, 10-project portfolio, licensing pages | 6 weeks |
| Standard | USD 11,000 to 13,000 | 20 pages, filterable 25-project portfolio, careers | 8 weeks |
| Advanced | USD 13,500 to 15,000 | Standard + bid form, document center, project map | 8 to 9 weeks |
| Drone shoot (5 sites) | USD 3,200 to 6,500 | FAA Part 107 pilot, flight authorisations | 2 to 3 weeks |
| Project page copywriting | USD 160 to 270 per page | Superintendent interview, SEO writing | In parallel |
| Maintenance and hosting | USD 100 to 220 per month | Updates, backups, small changes | Annual |
For recruiting, posting jobs on your own site rather than only on job boards lowers cost per applicant: a sponsored listing often costs USD 330 to 650 a month, while a well-ranked job page attracts candidates with no recurring cost. Add trade pages (superintendent, carpenter, project manager) that capture candidate searches.
Mini case study
Mark, owner of a general contracting firm in Miami (60 employees, USD 15M revenue), bids on 40 projects a year and wins 6. His current site shows only 4 projects without figures. He chooses the Advanced package at USD 14,000 plus a USD 4,900 drone shoot across five sites. Goal: be invited directly by two more private owners a year. With an average 4% net margin on a typical USD 2M contract, one extra contract brings USD 80,000 of margin, more than four times the USD 18,900 investment. On the hiring side, he targets 30 direct applications per quarter and drops two sponsored listings at USD 490 a month, saving about USD 11,760 a year.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Can we publish contract values?
For public contracts, awarded values are generally public record and can be quoted. For private work, ask the owner's permission or show a range such as USD 2 to 3M.
How many projects do we need at launch?
At least 10 complete project pages across building types. Beyond 25, add filters by sector, value and year so a buyer finds a comparable reference in under 30 seconds.
Should licensing and safety credentials sit on the homepage?
Yes, with logos and a link to certificates. Public buyers check them systematically, and a low EMR rate is a strong selling point with private developers.
Can the website help hire field crews?
Yes: mobile applications under 2 minutes, with no mandatory resume, often double the number of trade applicants compared with a simple form requiring an attachment.
What timeline for a complete construction website?
About 8 weeks, provided photos and project data are available by week 3. The drone shoot can run during development.
Let's scope your project. Send us your 10 flagship projects and credentials: we price a site between USD 9,000 and 15,000, portfolio and careers included, delivered in 8 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
