The verdict in three sentences
For a fine dining restaurant in Brussels, a redesign in 2026 costs €12,000 to €30,000 with an established agency and €6,000 to €14,000 with a small studio, while Kolonell works on a fixed grid of €2,700, €4,500 or €8,200, delivered in 3 to 4 weeks once content is ready. The real risks concern the menu, private dining and events pages that capture searches, and allergen information, which must stay accurate. The booking widget, gift vouchers, online shop and private dining enquiry handling stay on quote, with your existing tools kept and embedded.
This guide is for owners and chefs in Ixelles, Uccle, the Sablon, the European Quarter and Saint-Gilles serving EU institution business guests, working lunches and international visitors.
Which signals show a redesign is due?
- The menu is a PDF, unreadable on phones and invisible to search engines.
- Photos weigh over 1 MB each and the home page takes more than 4 seconds to load on 4G.
- The private dining page points to a generic email address, with no structured form for business lunches.
- The site exists in one language, while part of your clientele reads Dutch or English.
- Allergen statements have not been checked by the kitchen since the last menu change.
Three of these signals usually justify a redesign rather than a simple update.
What budget should you plan in Brussels, and over three years?
2026 ballpark based on typical agency quotes and public local agency rate pages. Maintenance is a market assumption over 33 months, after the first 3 months.
| Option | Build | Maintenance over 33 months | Three-year total |
|---|---|---|---|
| Established agency (Ixelles, European Quarter) | €18,000 (range €12,000 to €30,000) | 33 x €150 = €4,950, market assumption | €22,950 |
| Small Brussels studio | €9,000 (range €6,000 to €14,000) | 33 x €100 = €3,300, market assumption | €12,300 |
| Freelancer | €5,000 (range €2,500 to €7,000) | 33 x €80 = €2,640, market assumption | €7,640 |
| Kolonell Growth | €4,500 | 33 x €100 = €3,300, assumed; Kolonell maintenance on quote | €7,800 |
| Kolonell Premium | €8,200 | 33 x €100 = €3,300, assumed; Kolonell maintenance on quote | €11,500 |
Starter at €2,700 is enough for a restaurant that wants a short site in one language. Premium is the multilingual tier, languages set in the quote, suited to French, Dutch and English. Every tier includes a project manager reachable in Brussels time, native English or French copywriting and 3 months of support. See the international offer page.
How does the redesign run, week by week?
- Before kick-off (your team, 1 to 2 weeks): menu as text, allergen list approved by the kitchen, photos with rights, access to the booking tool.
- Week 1: inventory of existing URLs, sitemap, wireframes.
- Week 2: design, copy, HTML menus, images compressed to WebP.
- Week 3: build, embedding of the existing booking widget and gift vouchers, 301 redirect map.
- Week 4: acceptance testing, allergen and statement review, go-live on a closing day, sitemap submitted in Search Console.
Aim to go live outside the festive season and outside your own busiest booking periods.
Which risks, and how do you counter them?
| Risk | Concrete example | Countermeasure |
|---|---|---|
| SEO traffic loss | The old /private-dining page disappears | URL inventory, 301 redirects, 404 monitoring for 30 days |
| Wrong allergen information | A dish changes, the statement stays | The 14 allergens of Regulation (EU) 1169/2011 checked by the kitchen before each publication |
| Broken booking | The widget is not reinstalled | 5 test bookings on staging |
| Heavy images | A 40-photo gallery left uncompressed | WebP, lazy loading, under 200 KB per image |
| Unverifiable claims | An unsourced distinction or press quote | No stars, awards, reviews or press quotes published without evidence |
| Personal data | Newsletter without clear consent | Explicit consent, GDPR policy, the Data Protection Authority as reference |
This is not legal advice.
What stays on quote, and when is a local agency better?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
On quote: booking integration beyond embedding your existing widget, gift voucher sales, an online shop (deli items, hampers), a private dining form connected to your software, and any SEO work beyond the baseline setup. Ask every provider: who writes the 301 map, who checks allergens, does the domain stay in your name, how many photos are optimised in the price?
A Brussels agency remains the better choice if you want repeated photo and video shoots in the dining room and kitchen, a full identity overhaul or press relations support. For a redesign with a clear scope, the fixed grid is easier to read.
Mini case study
Illustrative example: Thomas, chef-owner of Maison Verhaegen, a fictional 36-cover restaurant in the Sablon. He picks Premium at €8,200 for French, Dutch and English, and adds an independent food photographer, a third-party cost of €1,200, plus an independent Dutch-language proofreader, a third-party cost of €600. Total: €10,000, against €18,000 for an established agency's median quote, a gap of €8,000. He keeps his booking tool, simply embedded, and goes live on a closing Monday. Kolonell maintenance after the 3 included months: on quote.
FAQ
Should the menu be a PDF or HTML?
HTML, readable on mobile and indexable; a PDF can stay as an extra. Allow about 1 hour of input per 20-dish menu.
Is the booking tool rebuilt?
No, your existing tool is kept and embedded in all 3 tiers. Deeper integration or a new module is priced on quote.
Which tier for a site in French, Dutch and English?
Premium at €8,200, the multilingual tier, languages set in the quote. Growth at €4,500 suits a single language.
How long does the redesign take?
Three to four weeks once content is ready, plus 1 to 2 weeks for your team to prepare the menu and allergens.
Can we display our distinctions and reviews?
Yes, only those you actually hold, with the source and year. A 30-minute check before go-live avoids any wrong statement.
Let's scope your project. A redesign between €2,700 and €8,200, HTML menus, booking tools kept and 301 redirects, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

