The verdict in three sentences
In Taipei, a fine dining restaurant website built by a local agency costs, as a 2026 order of magnitude, 150 000 to 700 000 TWD (about 4 700 to 22 000 USD), while a capable local freelancer can deliver one for 40 000 to 150 000 TWD (about 1 250 to 4 700 USD), which is often cheaper than Kolonell. Kolonell builds a polished site connected to the booking tool you already use at a fixed price of 2 900, 4 900 or 8 900 USD, with native English copy for the international guests who find you through hotel concierges and food guides. The real decision turns on who writes your Traditional Chinese and English menus, what each seasonal menu change costs over three years, and the food photography, which Kolonell does not shoot.
What do Taipei agencies, freelancers and Kolonell charge for a restaurant site?
These are cautious ranges based on the public rate cards of Taipei and New Taipei agencies, minimum project sizes on Clutch.co profiles, hourly rates published by local studios (commonly 1 500 to 3 000 TWD an hour) and freelance rates visible on Upwork and local freelance boards. Prices are converted at roughly 32 TWD to the dollar.
| Criterion | Taipei agency | Taipei freelancer | Kolonell |
|---|---|---|---|
| Build, 2026 order of magnitude | 150 000 to 700 000 TWD (about 4 700 to 22 000 USD) | 40 000 to 150 000 TWD (about 1 250 to 4 700 USD) | 2 900 / 4 900 / 8 900 USD, fixed price |
| Seasonal menu change | Often 2 to 4 billed hours | Billed hourly or bundled | Menus editable by your team, additions quoted first |
| Usual timeline | 6 to 10 weeks | 3 to 8 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Traditional Chinese copy | Native | Native | Supplied by you or quoted separately |
| English copy for international guests | Variable, often translated | Variable | Native English included |
| Food photography and video | Often offered | Sometimes | Not included: book a local food photographer |
| Ownership | Check the contract | Check the contract | Domain in your name, all access handed over |
Be clear about the honest comparison: if you only need a Chinese-language site and a freelancer you trust quotes 90 000 TWD with copy included, Kolonell will not beat that on price. What Kolonell adds is native English writing for a tasting menu, a named project manager, a price fixed in writing and full ownership from day one. The team is based in Senegal (GMT), eight hours behind Taipei, so calls are booked at your hour, usually late afternoon in Taipei, with a written update every week. Payment by bank transfer or Wise, 50 % at kickoff and 50 % at delivery. See our international website offer.
What will the site really cost over three years?
A serious Taipei kitchen rewrites its menu with the seasons, and many change the tasting menu four times a year or more. The table below uses the same assumptions on both sides for maintenance (quoted separately at Kolonell after the included support period) and for the third-party booking subscription.
| Item over 36 months | Taipei agency (mid-range) | Kolonell Growth |
|---|---|---|
| Build | 380 000 TWD, about 11 900 USD | 4 900 USD |
| Maintenance (same assumption) | 100 USD a month for 33 months, 3 300 USD | 3 300 USD, quoted separately |
| Menu changes (12 over 3 years) | 24 hours at about 69 USD, 1 650 USD | Done in house, assume 900 USD of additions |
| Food photography | 2 000 USD | 2 000 USD, local photographer |
| Traditional Chinese version | Included | Translator of your choice, 1 200 USD |
| Third-party booking tool (assumption) | 80 USD a month, 2 880 USD | 2 880 USD |
| Indicative total | 21 730 USD | 15 180 USD |
The gap of about 6 550 USD is real but smaller than in Zurich or New York, because Taipei agency rates are moderate. Compare first the build price and the true cost of a menu change, since the booking subscription does not depend on your web provider.
What does each package include for a tasting-menu restaurant?
| Element | Starter 2 900 USD | Growth 4 900 USD | Premium 8 900 USD |
|---|---|---|---|
| Menus | Tasting menu and à la carte | Seasonal menus and wine or tea pairing, editable | Menu archive and pairing notes per season |
| Booking | Button to your booking tool | Your tool's widget embedded | Careful integration, several seatings and rooms |
| Private dining and events | Contact form | Private dining page with detailed request | Event, corporate dinner and chef collaboration pages |
| Gift vouchers | External link | Link to your voucher solution | Dedicated page linked to your solution |
| Press and story | Short section | Press page | Press page and chef's story |
| Bilingual FR/EN site | No | No | Included (Chinese supplied by you) |
| Support after launch | 3 months | 3 months | 6 months |
A custom booking engine or voucher shop is a separate application quoted on request. Connecting the booking platform you already run is cheaper and more reliable. Ongoing SEO is also quoted on request.
What does a Taipei fine dining room need online?
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Taipei's top tables sit mostly in Xinyi, Da'an and Zhongshan, and their guests mix three groups: local regulars and food lovers who book through Taiwanese platforms, business diners from the financial and tech companies around Xinyi, and visitors from Japan, Hong Kong, Singapore and the West who arrive with a guide recommendation and a phone in English. The site should:
- Show the current menu as readable text in Traditional Chinese and English, with prices in TWD and the service charge stated, rather than only a PDF.
- Reach booking in two taps, linking the platform you use (many Taipei restaurants use local tools such as inline; check what your guests expect), with deposit and cancellation rules clearly shown.
- Explain dietary and allergy requests: how to declare them when booking and how far ahead.
- Present private rooms and buyouts for corporate dinners and family banquets, which peak around year end and Lunar New Year.
- Keep the Google Business Profile accurate (hours, holiday closures) and link it to the booking page.
Compliance, facts only. Reservation and newsletter data fall under Taiwan's Personal Data Protection Act: tell guests what you collect and why, and check where your booking platform stores data. Food-labelling rules in Taiwan focus mainly on packaged products, so for a tasting menu the practical step is a clear allergy policy; check current guidance from the Taiwan Food and Drug Administration if you sell packaged goods or gift boxes online. Food photos belong to the photographer unless the licence says otherwise. Only display a guide distinction awarded for the current edition. WCAG 2.1 AA remains a sound accessibility target. This is not legal advice.
Which warning signs should you spot in a quote?
- A menu published only as an image or PDF, unreadable for search engines and hard on a phone.
- No English copy budget, or English produced by machine translation of the Chinese menu.
- Every menu change billed by the hour with no cap.
- A custom booking engine when a third-party platform already does the job.
- Stock photos or images without a web licence.
- Domain and Google profile registered in the agency's name.
Mini case study
Illustrative example. Vivian L., chef-owner of a 24-seat counter restaurant in Da'an serving a tasting menu built on Taiwanese produce, receives an agency quote of 420 000 TWD (about 13 100 USD) with both languages included. She chooses Kolonell Growth at 4 900 USD for native English copy and editable seasonal menus, pays 1 300 USD to a Taipei translator for the Traditional Chinese pages and 1 800 USD to a local food photographer. Total: 8 000 USD, or about 5 100 USD less, and her team updates the menu itself. Had a trusted freelancer quoted 100 000 TWD with Chinese included, the cheaper option would have been the freelancer, at the cost of writing the English herself.
FAQ
Is a Taipei freelancer cheaper than Kolonell? Often, yes: freelance sites start around 40 000 TWD (about 1 250 USD), below Kolonell Starter at 2 900 USD. Kolonell makes sense when you want native English copy, a fixed written price and a project manager rather than the lowest build price.
Can Kolonell write our Traditional Chinese menu? No, Kolonell writes natively in English or French. The Chinese pages are supplied by you or quoted separately, often 30 000 to 50 000 TWD (about 950 to 1 550 USD) through a local translator.
How do we handle the eight-hour time difference? Calls on Google Meet are booked at your hour, usually late afternoon in Taipei, and you receive a written update every week. Starter and Growth launch in 3 to 4 weeks.
Will the site work with our booking platform? Yes, from Starter at 2 900 USD Kolonell links or embeds the tool you already use. A custom engine is an application quoted on request and is rarely worth it for 20 to 60 seats.
Who takes the food photos? A local photographer you book, usually 40 000 to 70 000 TWD (about 1 250 to 2 200 USD) for a day. Kolonell prepares the shot list and the image sizes for the site.
Let's scope your project. Send us your current menu, your booking tool and two or three restaurant sites you admire, and we will reply with a fixed-price package and a 3 to 4 week launch plan. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
