The verdict in three sentences
Field prospecting remains, in 2026, the most profitable channel for selling showcase sites to Senegalese SMEs, because human contact bypasses the distrust of cold digital outreach. Expect a realistic ratio of 20 contacts per sale, a 30-second approach script and a pre-filled mobile demo that triggers the purchase. At 15% commission on a Starter showcase site, each signature is worth 37,500 FCFA — and the field quickly becomes a referral engine.
Where to prospect: mapping commercial zones
Not all zones are equal. A wholesale market like Sandaga concentrates high-revenue but rushed traders; a Thiès arcade offers more listening time. Match the tier proposed to the trader's profile.
| Commercial zone | Type of trader | Suitable tier | Estimated ticket (FCFA) | Referral commission (FCFA) |
|---|---|---|---|---|
| Sandaga Market (Dakar) | Textile, electronics wholesaler | Showcase Growth | 500,000 | 75,000 |
| HLM Market (Dakar) | Tailor, fashion designer | Showcase Starter | 250,000 | 37,500 |
| Thiès central market | Craftsman, hardware store | Showcase Starter | 250,000 | 37,500 |
| Touba Ocass zone | Import-export, trading | Showcase Premium | 1,200,000 | 180,000 |
| Almadies / Ngor | Restaurant, beauty salon | Showcase Growth | 500,000 | 75,000 |
| Sicap / Point E | Firm, liberal profession | Showcase Growth | 500,000 | 75,000 |
| Kaolack grand market | Food commerce | Showcase Starter | 250,000 | 37,500 |
These amounts are 2026 orders of magnitude aligned with the Kolonell grid; the real ticket depends on the chosen tier.
The 30-second script and the conversion funnel
On the field, you have three sentences before the trader returns to their stall. The opener must speak results, not tech: "Your customers search for you on Google and can't find you — let me show you in 2 minutes what your site would look like." Then the mobile demo does the work.
| Field step | Realistic pass rate | Per 100 contacts | Key action |
|---|---|---|---|
| Contact approached | 100% | 100 | Result-oriented 30 s script |
| Watches the demo | 40% | 40 | Mobile demo in the trader's name |
| Requests a quote | 20% | 20 | Clear FCFA quote, 2 options |
| Pays a deposit | 5% | 5 | Wave deposit on the spot |
A ratio of 20 contacts per sale means a day of 40 contacts can produce 2 signatures, i.e. 75,000 FCFA of commission on Starters — with zero advertising budget.
Answering price objections
The number-one objection is "it's expensive." The answer is never an instant discount: it's a reframe toward return on investment. "A single new customer per month thanks to the site pays back the investment in a few weeks." Offer the Starter as the entry point, then upsell Growth later.
Become a Kolonell referral partner
The field only has value if every sale is paid. The Kolonell referral partner program pays clear, recurring commissions depending on the tier sold.
| Tier sold | Commission on sale | Recurring | Example ticket (FCFA) | Commission (FCFA) |
|---|---|---|---|---|
| Showcase | 15% | + 5% | 250,000 | 37,500 |
| E-commerce | 12% | + 5% | 1,500,000 | 180,000 |
| Marketplace | 10% | — | 5,000,000 | 500,000 |
| Institutional | 8% | — | 8,000,000 | 640,000 |
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A disciplined field partner who signs 8 Starter showcase sites per month generates 300,000 FCFA in monthly commissions, excluding recurring maintenance.
Mini case study
Awa, manager of a fabric shop at HLM market, is approached on a Tuesday morning. The partner shows her a 2-minute demo in her name, with her city and phone number. She signs a Starter at 250,000 FCFA and pays a 50,000 FCFA deposit via Wave the same day. The partner earns 37,500 FCFA commission. Two weeks later, Awa refers her tailor cousin: a second sale with no new prospecting, i.e. 75,000 FCFA cumulative for roughly 40 minutes of selling time.
FAQ
How many contacts are needed for one field sale?
Use an order of magnitude of 20 contacts per signature in 2026. A well-run day of 40 contacts often produces 2 sales, i.e. about 75,000 FCFA of commission on Starter showcase sites.
Should you lower the price to convince a trader?
No. Reframe toward return on investment: a 250,000 FCFA site pays for itself with a single extra customer per month. Instead, offer the Starter as an entry tier, with a Growth upsell later.
What gear should you bring field prospecting?
A charged smartphone, data connection, the parameterizable demo link and a Wave QR code for the deposit. Setting up a personalized demo takes under 5 minutes.
Which Dakar zone is most profitable?
Sandaga and the Almadies offer the highest average tickets (Growth at 500,000 FCFA), but HLM and Thiès convert faster on Starters. Diversify to smooth the pipeline.
Is recurring revenue included in the commission?
Yes, the partner earns 15% on a showcase sale plus 5% recurring on associated maintenance contracts, building passive income as signatures accumulate.
Let's talk about your project. Join the Kolonell referral program and turn your field rounds into recurring commissions. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.