The verdict in three sentences
A fertility clinic website in Dubai costs between USD 25,000 and 70,000 in 2026, and the spread comes mainly from multilingual content with Arabic RTL, online booking and teleconsultation. The real risk is regulatory, not technical: health data falls under the UAE health data law (Federal Law No. 2 of 2019) and the PDPL, and medical advertising needs DHA approval. Plan 10 to 14 weeks and budget compliance in the brief, or the launch slips by two months.
What drives the price: three project levels
An IVF clinic does not sell an ordinary service. Patients compare success rates, protocols (IVF, ICSI, egg freezing, within the limits of Federal Law No. 7 of 2019 on assisted reproduction), waiting times and the total cost including the stay. A Saudi or Kuwaiti patient reads in Arabic on mobile, a European patient compares on desktop in English or French. The site must reassure in three languages without crossing into prohibited medical promotion.
| Level | Scope | 2026 price (USD, excl. VAT) | Timeline |
|---|---|---|---|
| Essential | 15 to 20 pages EN + AR (RTL), protocol pages, encrypted contact form | 25,000 to 35,000 | 8 to 10 weeks |
| Advanced | + FR, online booking, patient document area | 35,000 to 50,000 | 10 to 12 weeks |
| Full | + video teleconsultation, deposit payment, CRM for international coordinators | 50,000 to 70,000 | 12 to 14 weeks |
| Option | Medical tourism journey (hotel, transfers, stay quote) | 6,000 to 12,000 | 2 to 3 weeks |
| Option | Certified medical translation (per language, 20 pages) | 3,000 to 5,500 | 2 weeks |
| Recurring | Secure hosting, maintenance, updates | 400 to 1,200 per month | ongoing |
Arabic RTL is more than flipping the text. You need mirrored templates (menus, carousels, directional icons), an Arabic typeface that stays readable at small sizes and tests on the mobile browsers your patients actually use. Allow 15 to 25% of the design budget for this alone.
Compliance: the line item everyone underestimates
A form collecting age, IVF history or a semen analysis processes sensitive data. In the UAE, health data rules restrict storage and transfer outside the country, require access controls and retention policies, and the PDPL adds consent and processing records. For patients residing in the EU, GDPR also applies.
| Requirement | What it means for the website | Indicative 2026 cost (USD) |
|---|---|---|
| UAE health data law | In-country hosting for health records, documented processors | 2,000 to 5,000 (legal support) |
| Form encryption | HTTPS, encrypted storage, role-based access | included or 1,500 to 3,000 |
| Explicit consent | Unticked boxes, timestamped proof | included |
| Teleconsultation | Encrypted video platform, no recording by default | 4,000 to 9,000 licence or integration |
| DHA advertising rules | No outcome promises, pre-approval of promotional content | medical review, 1,000 to 2,000 |
| EU patients (GDPR) | Notices, documented transfers | 1,500 to 3,000 |
On success rates, publish sourced figures by age band with the calculation method. It is the most viewed content and the most legally exposed.
Mini case study
Dr Al Mansoori, medical director of an IVF clinic in Healthcare City, sees 40% international patients. Her coordinator handles 120 enquiries a month on WhatsApp and by phone, at 25 minutes each, or 50 hours a month. With a trilingual pre-qualification form and online booking, the time drops to 10 minutes per enquiry: 30 hours saved each month. If the Advanced site costs USD 45,000 and 3 extra cases per month convert (average IVF cycle with stay estimated at USD 14,000), additional revenue reaches USD 42,000 a month. In this illustrative scenario, the project pays back in about five weeks.
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FAQ
How much does a fertility clinic website cost in Dubai in 2026?
Expect USD 25,000 to 70,000 excluding VAT depending on languages, booking and teleconsultation. A bilingual EN and AR version without a booking module stays under USD 35,000.
Do we need approval before publishing promotional content?
Yes, DHA requires prior approval of medical advertising content, including social and web campaigns. Allow 2 to 4 weeks and start it alongside the design.
Does Arabic RTL add much to the budget?
It usually adds 15 to 25% to design and front-end work. It is essential if 30% or more of your patients come from the GCC or North Africa.
Can we display patient testimonials?
Medical advertising rules restrict them strictly. Favour educational content and sourced statistics, reviewed by the responsible physician before publication.
What timeline should we plan for launch?
Between 10 and 14 weeks for a full site, including 2 weeks of medical translation and 2 weeks of RTL testing and acceptance.
Let's scope your project. Send us your target languages, your volume of international enquiries and the modules you need: we will price the scope, give an indicative budget and a compliance schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
