The verdict in three sentences
A farmer in the middle of harvest who snaps a belt at 9 pm cannot wait for the parts counter to open the next morning. A parts webshop with lookup by brand, model and exploded view, real-time stock and per-account trade pricing costs EUR 25,000 to 55,000 (about USD 27,000 to 59,000) for a 45,000-SKU catalogue. Delivered in 3 to 5 months, it typically captures 20% of orders outside opening hours and frees the counter from simple part number requests.
Why model lookup changes everything
The customer almost never knows the OEM part number. They know their tractor, its year and the part they can see is broken. Search must therefore start from the machine: brand, model, serial number if needed, then a clickable exploded view where each callout links to the right part, its equivalents and its availability.
| Component | Role | Indicative cost (2026 order of magnitude) |
|---|---|---|
| 45,000-SKU catalogue import | OEM data, cross-references, weights | EUR 4,000 to 9,000 |
| Brand, model, serial lookup | Machine tree, filters | EUR 4,000 to 8,000 |
| Clickable exploded views | Callouts linked to part numbers | EUR 5,000 to 12,000 |
| Real-time multi-store stock | Availability, OEM back-order lead time | EUR 3,500 to 8,000 |
| Per-account trade pricing | Farmers, contractors, co-ops, negotiated discounts | EUR 3,000 to 6,000 |
| DMS or ERP integration | Customers, prices, stock, orders | EUR 4,000 to 9,000 |
| Click and collect and delivery | Slots, carrier, shipping fees | EUR 1,500 to 3,000 |
Three project levels
| Level | Budget | Timeline | Scope |
|---|---|---|---|
| Essential | EUR 25,000 to 33,000 | 3 months | Brand and model lookup, hourly stock sync, per-account pricing, click and collect |
| Workshop | EUR 34,000 to 45,000 | 4 months | Clickable exploded views, real-time stock, cross-references, delivery |
| Network | EUR 46,000 to 55,000 | 5 months | Multi-dealership, serial number lookup, mobile app, ordering for field technicians |
Recurring hosting and OEM data update costs depend on the brands covered and are priced in the quote.
What the dealership gains
A dealership parts counter answers dozens of calls a day along the lines of "do you have the filter for my 6120?". With model lookup, these requests become self-service. The counter keeps the hard cases (legacy parts, uncertain cross-references) and advisory sales. Per-account pricing also stops ad hoc phone discounts that erode margin on wear parts.
Mini case study
Mark, general manager of a farm machinery dealership near Toronto, generates EUR 2.4 million in annual parts revenue, or EUR 200,000 a month. The webshop captures 15% of that flow in year one, EUR 30,000 a month, of which 20% is ordered outside opening hours: EUR 6,000 of orders that, without a webshop, partly went to an online competitor.
Assuming half of those after-hours orders are truly incremental, the gain is EUR 3,000 of revenue a month, and the counter saves about 50 hours of calls monthly. At a 30% parts margin and EUR 40 an hour for counter staff, the monthly benefit approaches EUR 2,900. A Workshop-level platform at EUR 40,000 pays back in a little over one year, faster if online sales exceed 15%.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
FAQ
How much does a farm machinery parts webshop cost?
Budget EUR 25,000 to 55,000 for 45,000 SKUs, depending on exploded views and the number of dealerships. The Workshop level, EUR 34,000 to 45,000, covers most independent dealers.
Can we reuse the manufacturers' exploded views?
It depends on your agreements with each brand and the data format supplied. Where views are available, we link each callout to the part number; the exploded view item accounts for EUR 5,000 to 12,000.
Do contractors and co-ops get different prices?
Yes, each trade account sees its own discounts, pulled from the DMS or ERP. An unidentified visitor sees the list price.
Is the displayed stock reliable?
At the Workshop level, stock is read in real time from the dealership system. At the Essential level, it syncs hourly, with the OEM back-order lead time displayed.
How long to launch the webshop?
Allow 3 to 5 months, including one month dedicated to migrating and cleaning catalogue data.
Let's scope your project. Tell us your brands, SKU count and DMS: we will price a webshop between EUR 25,000 and 55,000, delivered in 3 to 5 months. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
