The verdict in three sentences
For a Dublin facility management company with 900 staff, the website must turn a complex offer (HVAC maintenance, hard services, front of house, cleaning) into a quote request journey a corporate real estate manager understands in three minutes. As a 2026 ballpark, budget EUR 18,000 to 34,000, including a multi-service needs configurator, quantified case studies and ISO 41001 and ESG pages. Plan 9 weeks and one measurable target: 12 qualified tender invitations a quarter.
What a corporate real estate manager looks for
A workplace manager running 40,000 m² of offices in Dublin's docklands and two logistics sites near the M50 is not looking for a cleaning contractor. They want fewer contracts, progress on energy targets under the EU Energy Efficiency Directive, a credible carbon trajectory and a single point of contact with measurable service levels. Each page should prove you can take over a multi-site scope without service disruption.
The multi-service configurator is the differentiator. In six questions (floor area, number of sites, building types, services required, reception hours, current contract end date), it produces a pre-scope sent to sales and a summary the prospect can forward internally. It gives no price, but it qualifies the request before the first meeting.
| Site component | Commercial goal | 2026 ballpark (EUR, ex VAT) | Note |
|---|---|---|---|
| Design and service-led structure | Clear offer | 4,500 to 8,500 | One hub per service line |
| Multi-service needs configurator | Lead qualification | 4,500 to 8,500 | 6 questions, pushed to CRM |
| Quantified case studies | Proof of results | 3,000 to 5,500 | 6 cases with before and after KPIs |
| ISO 41001, ISO 14001 and ESG pages | Procurement compliance | 2,000 to 4,000 | Downloadable certificates |
| Downloadable prequalification pack | Faster procurement | 1,500 to 3,000 | Insurance, tax clearance, policies |
| Local SEO, CMS and launch | Visibility in Ireland | 2,500 to 4,500 | Dublin, Cork, Galway |
| Total | EUR 18,000 to 34,000 |
Case studies and certifications: what wins the shortlist
An effective case study fits on one page: client context (sector, floor area, number of sites), scope taken over, mobilisation time, tracked KPIs and twelve-month results. Procurement teams want numbers, not adjectives. On certifications, ISO 41001 remains uncommon among mid-sized Irish providers and is a strong argument against national and global players.
| Case study metric | Published example | Why buyers check it |
|---|---|---|
| Mobilisation time | 6 weeks for 3 sites | Risk of service disruption |
| Reactive jobs within SLA | 97 % within 4 hours | Contractual commitment |
| HVAC energy use | Down 14 % in 12 months | Energy targets |
| Contracts consolidated | 5 contracts into 1 | Simpler procurement |
| Occupant satisfaction | 8.4 out of 10 | Perceived quality |
| Site staff turnover | 11 % a year | Service stability |
The downloadable prequalification pack (insurance certificates, tax clearance certificate, ISO certificates, ESG policy, EcoVadis score if available) saves one to two weeks in private tenders. A short form in front of it generates one more qualified contact.
Measuring the 12 tender invitations target
A B2B facility management site is not judged on traffic. Track configurators completed, prequalification packs downloaded, meetings booked and formal tender invitations received. With 2,500 qualified visits a month and a 1.5 % conversion rate, you get around 37 contacts a month, a third of which become meetings and some of which become tenders. Monthly SEO work keeps that volume steady.
The schedule: weeks 1 and 2 for scoping and sales interviews, weeks 3 and 4 for design, weeks 5 to 7 for build and the configurator, week 8 for writing case studies, week 9 for testing and launch.
Mini case study
Ciarán, sales director of a facility management company in Dublin, estimates the return.
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- Investment: site at EUR 28,000 ex VAT.
- Target: 12 tender invitations a quarter, 48 a year, with a 15 % win rate, so 7 contracts.
- Average multi-service contract: EUR 200,000 a year at an 8 % margin, so EUR 16,000 annual margin per contract.
- Annual margin generated: 7 × 16,000 = EUR 112,000.
Even if only 2 contracts are credited to the site, year-one margin (EUR 32,000) covers the EUR 28,000 investment.
FAQ
Should a facility management site show prices?
No: a multi-service contract depends on floor area, hours and service levels. The configurator qualifies the request and the quote follows 5 to 10 days after a site visit.
How many case studies do we need at launch?
Six covering the main service lines and two sectors (offices, industrial) are enough. Each takes about 4 hours of interviews and writing.
Is ISO 41001 worth its own page?
Yes, it is still rare among mid-sized providers and appears in more and more tender documents. An explanatory page with a downloadable certificate is enough.
How do we filter out small or residential enquiries?
The configurator starts with managed floor area and number of sites: under 1,000 m², prospects are routed to a dedicated page. That filters out about 30 % of unqualified requests.
When do tender invitations start arriving?
First contacts often come within 4 to 8 weeks of launch, and local SEO reaches cruising speed after 6 to 9 months.
Let's scope your project. We map the configurator, case studies and certification pages with you for launch in 9 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
