The verdict in three sentences
For an eye clinic in Dubai, a professional website that complies with DHA health advertising rules costs 40,000 to 120,000 AED (about 10,000 to 30,000 EUR) in 2026, and online booking adds 10,000 to 30,000 AED. Combined with SMS reminders, online booking reduces no-shows by 15 to 25%, worth far more than the site for a clinic selling refractive surgery. The site's job is to take load off the call centre and build trust on procedures: cataract, glaucoma, LASIK, ICL, optical shop.
What an eye clinic website must contain
Patients searching for an ophthalmologist in Dubai ask concrete questions: how soon can I be seen, what does LASIK cost, which insurers are accepted, do I need someone to drive me after dilation. Every call on these topics can be avoided with a clear page. A clinic handling 80 calls a day often spends half of them on pure information.
The site should present procedures one by one, with process, duration, preparation, recovery and price guidance or insurance coverage. It also needs a team page with each doctor's DHA licence and subspecialty, an optical page if the clinic has an in-house optician, Arabic and English versions, and direct WhatsApp access.
| Component | Content | 2026 range (AED) |
|---|---|---|
| 8 - 12 page bilingual site (EN/AR, RTL) | Procedures, team, location, insurers | 30,000 - 80,000 |
| Detailed procedure pages (cataract, LASIK, glaucoma) | Process, preparation, recovery | 5,000 - 15,000 |
| Online booking per doctor | Calendar, visit types, confirmation | 10,000 - 30,000 |
| Automated SMS reminders | D-1 and H-3 | 0.10 - 0.30 per SMS |
| WhatsApp button and second-opinion form | Direct contact | Included or 1,500 - 4,000 |
| DHA advertising review of content | Pre-publication compliance | 2,000 - 6,000 |
These are 2026 order-of-magnitude figures for Dubai agencies. For comparison, a similar site in Libreville, Gabon costs 2,000,000 to 5,000,000 FCFA (about 3,000 to 7,600 EUR), with booking at 1,000,000 to 2,500,000 FCFA.
Online booking: SaaS tool or custom module
Two routes exist. A subscription medical scheduling tool integrates quickly but bills monthly and may not fit your practice management system or insurer workflows. A custom module costs more upfront but connects to your EMR and to card or Apple Pay deposits for surgery.
| Criterion | Subscription scheduler | Custom module |
|---|---|---|
| Upfront cost | 2,000 - 8,000 AED | 10,000 - 30,000 AED |
| Monthly cost | 300 - 1,000 AED per doctor | Maintenance 500 - 2,000 AED |
| Setup time | 1 - 3 weeks | 4 - 8 weeks |
| Surgery deposit online | Sometimes available | Fully integrable |
| Health data hosting | Vendor's cloud | Hosting chosen by the clinic |
| Custom visit types (assessment, post-op check) | Limited | Full |
Regulation matters more in Dubai than in most markets. DHA rules govern health advertising: no unverifiable claims, no guaranteed results, before and after images used with care and consent. Health data falls under the UAE federal health data law and Dubai rules, so booking forms should collect only what is needed (name, phone, reason) with explicit consent for reminders.
Mini case study
Dr Al Mansoori, medical director of a three-doctor eye clinic in Dubai, runs about 900 consultations a month at 500 AED. His no-show rate is 18%, so 162 lost slots and 81,000 AED of missed consultation revenue a month.
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He invests 70,000 AED in a site and 22,000 AED in a booking module with SMS reminders. The 1,800 monthly SMS (two per appointment) cost about 360 AED. If no-shows fall by just 20%, he recovers 32 slots, or 16,000 AED a month. The 92,000 AED investment pays back in under six months, before counting LASIK and cataract cases from new online requests.
FAQ
How much does an eye clinic website cost in Dubai?
Expect 40,000 to 120,000 AED for a full bilingual site with procedure and team pages. Online booking adds 10,000 to 30,000 AED depending on integration depth.
Can we show surgery prices online?
Yes, a price range is useful, for example for LASIK, as long as you state that the final price depends on the assessment and the wording follows DHA advertising rules. Pages with a range often cut related calls by 30 to 40%.
Do SMS reminders really reduce no-shows?
Field data puts the drop at 15 to 25% with a reminder the day before. At 0.10 to 0.30 AED per SMS, the cost is negligible against a 500 AED consultation.
Do we need DHA approval for website content?
Health advertising in Dubai is regulated and some content requires a DHA advertising permit. Budget 2,000 to 6,000 AED for a compliance review before launch.
What timeline should we plan?
Allow 6 to 8 weeks for the bilingual site and 10 to 12 weeks with custom booking. A subscription scheduler can be connected in 1 to 3 weeks.
Let's scope your project. Tell us your number of doctors, key procedures and current EMR, and we will price the site, booking module and timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
