A Dakar event caterer receives 120+ requests during wedding season (February-June). Without an online quote configurator, they spend 80% of their time on quotes and 20% cooking. With a configurator that pre-qualifies and pre-prices, they spend 30% on quotes and 70% running events — with the same team, they take 2x more weddings.
TL;DR
- A typical Dakar 200-400-cover wedding = caterer budget 1.8M to 5.5M FCFA. A caterer doing 22 weddings/year = 50-100M revenue.
- Online configurator (guest count × menu × drinks/decor/service options) = auto quote in 90 seconds.
- 15-20% Wave deposit = locks the date, eliminates 90% of "I'll get back to you" that never do.
The wedding season scenario
Fatou Diop, Dakar wedding planner, manages 8 weddings in May-June. For each she contacts 3-4 caterers for quotes. On 24 requests, here's what happens:
- Caterer A (artisan, no site): 5-7 days to return a poorly formatted Excel quote. Fatou has already closed with someone else in 3 cases.
- Caterer B (site with configurator): pro PDF quote in 90 seconds directly on the site. Fatou forwards to the couple that same evening.
Caterer B signs 6 out of 8 weddings. Caterer A signs 1.
What belongs on an event-caterer site
Quote configurator
The prospect enters:
- Event type (wedding, baptism, anniversary, corporate cocktail, gala)
- Desired date + availability check
- Estimated guest count
- Menu (cold / hot / organic / local / international — 3-5 pre-built formulas)
- Options: drinks (soft / wine / champagne), decor, service (chefs on-site / buffet / plated), furniture, DJ/sound, tents
Live-calculated price. Auto-generated PDF with TOS + payment terms.
Event portfolio
HD photos of 15-25 events, sorted by type + size (100/200/400-cover wedding; corporate gala; cocktail). Each event: selected formula + indicative budget + client quote.
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Availability calendar
Clear display: 2026-2027 free Saturdays coloured. Couples immediately see if their dream date is possible.
Date lock with deposit
"Book this date — 200,000 to 500,000 FCFA deposit" button. Date held 15 days to finalise contract. Without deposit, date stays available for other prospects.
Detailed "Menus" page
Precise descriptions, not generic "Senegalese buffet". Starter lists (nems, cod accras, octopus salad), mains (premium thiéboudiène, organic yassa chicken, méchoui lamb), desserts (mango thiakry, jam pastels), sides.
What Kolonell delivers
Digital Event Caterer Pack: 7-9 page site + PDF quote configurator + event portfolio + availability calendar + Wave/OM deposit + post-signing client area (evolving brief, menu validations, guest split).
Delivered in 6 to 8 weeks, 980,000 to 1,480,000 FCFA. Maintenance 55,000 FCFA/month.
"In 2024 I did 14 weddings/year. Since the configurator in 2025 I did 31 weddings + 12 corporates. I hired 2 chefs and 4 extras. Revenue doubled and I no longer write quotes manually."
— Event caterer, Sacré Cœur 2 Dakar
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You're a Dakar caterer and your wedding-season weekends are already booked?
kolonell.com/en/devis-gratuit — WhatsApp +221 77 596 93 33.
Mohamed Ba
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
