The verdict in three sentences
Disagreement between ERP stock and stock shown in the store causes oversells, stockouts and costly manual re-entry. A real-time connector removes those incidents by 90 % and eliminates double order entry. 2026 budget: 3,000-9,000 EUR ex. VAT for a standard connector, 12,000-30,000 EUR ex. VAT for custom, delivered in 4 to 10 weeks.
Sync modes and frequencies
Not everything syncs at the same pace. Stock and orders demand real time; product sheets tolerate a slower rhythm.
| Flow | Direction | Target frequency | Criticality |
|---|---|---|---|
| Available stock | ERP → store | Real time / 5 min | Critical |
| Orders | Store → ERP | Real time | Critical |
| Prices | ERP → store | Hourly | High |
| Product sheets | ERP → store | Daily | Medium |
| Shipping status | ERP → store | Real time | High |
| Returns / credits | Store → ERP | Daily | Medium |
Cost and error handling
Three approaches: prebuilt standard connector, monthly iPaaS, or custom middleware. The choice depends on order volume and rule complexity.
| Approach | 2026 cost | Timeline | Suited to |
|---|---|---|---|
| Standard connector | 3,000-9,000 EUR ex. VAT | 4-6 weeks | Common ERP/store |
| iPaaS (subscription) | 150-600 EUR/month | 3-5 weeks | Medium volumes |
| Custom middleware | 12,000-30,000 EUR ex. VAT | 6-10 weeks | Complex rules |
| Monitoring + alerts | 100-300 EUR/month | Ongoing | All |
Error handling matters as much as sync: queues, automatic retry, logging and failure alerts prevent phantom stock. Without monitoring, a connector that goes down goes unnoticed until the first oversell.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Karim, e-commerce manager at an auto-parts distributor in Casablanca, manages 8,000 SKUs and 600 orders/month. His stockouts/oversells generated 40 customer disputes/month and 12 h/week of re-entry. He deploys custom middleware at 19,000 EUR ex. VAT syncing stock and orders in real time: stock incidents -90 % (from 40 to 4/month), re-entry eliminated (~48 h/month saved). Estimated gain: ~11,000 EUR/year in time and avoided disputes, excluding revenue recovered from stockouts.
FAQ
Standard or custom? A standard connector (3,000-9,000 EUR ex. VAT) is enough if your ERP and store are common, well-documented solutions. Custom (12,000-30,000 EUR ex. VAT) is required with multi-warehouse stock rules or complex pricing.
How often should stock sync? Real time or every 5 minutes for stock and orders. Prices sync hourly, product sheets daily, which lightens the load.
What happens if a sync fails? With a queue and automatic retry, messages are replayed without loss. Alerts warn the team before an oversell occurs.
Is an iPaaS enough? Yes for medium volumes and standard flows: 150-600 EUR/month avoids any development. Beyond that, custom middleware becomes cheaper and more reliable.
How long to set up? 4 to 6 weeks for a standard connector, 6 to 10 weeks for custom middleware, including load tests and error handling.
Let's scope your project. Tell us your ERP, e-commerce platform and order volume: we'll quote a connector between 3,000 and 30,000 EUR ex. VAT with monitoring. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
