The verdict in three sentences
A successful enterprise-website RFP is not won on price but on a weighted scoring grid shared with every bidder in the brief itself. In 2026, for a budget of 40,000 to 120,000 EUR, the communications director must score technical, design, SEO and price separately, then cut down to a short-list of three before oral defense. Without a written grid, the decision turns political and the lowest bidder — often the riskiest — wins by default.
The weighted scoring grid
Weighting is the heart of the RFP. It must reflect your real priorities: a multi-subsidiary group running fifteen sites values engineering and architecture more than a homepage's aesthetics. Here is a 2026 reference grid.
| Criterion | Weight | What you score | Scale |
|---|---|---|---|
| Technical strength & architecture | 35% | Stack, security, multi-site, performance | 0–20 |
| Design & UX quality | 25% | Mockups, brand consistency, accessibility | 0–20 |
| SEO & content strategy | 15% | Keyword plan, migration, redirects | 0–20 |
| Price & terms | 25% | Budget, day rate, maintenance, reversibility | 0–20 |
Each committee member scores from 0 to 20, the average is multiplied by the weight. A bidder at 18/20 on technical but 8/20 on price earns (18 × 0.35) + (8 × 0.25) = 6.3 + 2.0 on those two axes. The transparency of this calculation protects the buyer if an eliminated bidder appeals.
Realistic budget and timeline
The ranges below reflect the market for agencies able to deliver a group website in 2026.
| Item | 2026 range (EUR) | Indicative timeline |
|---|---|---|
| Discovery & UX (workshops, sitemap) | 6,000 – 15,000 | 3–4 weeks |
| Design system & mockups | 10,000 – 25,000 | 4–6 weeks |
| Development & CMS | 18,000 – 55,000 | 8–12 weeks |
| Migration & technical SEO | 4,000 – 12,000 | 2–3 weeks |
| QA, accessibility, go-live | 3,000 – 10,000 | 2–3 weeks |
| Project total | 41,000 – 117,000 | 4–6 months |
Then budget annual maintenance at 12 to 18% of build cost, i.e. 5,000 to 20,000 EUR per year, quoted explicitly in the RFP to avoid nasty surprises.
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Mini case study
Celine, communications director of a 900-employee industrial group in Toronto, must rebuild the corporate site and five subsidiary sites. She receives 8 bids, applies the grid and obtains a short-list of three agencies scored 15.2, 14.8 and 13.1 out of 20. The lowest bidder (52,000 EUR) ranked fifth at 11.4: weak on multi-site engineering. She picks the agency at 15.2 (74,000 EUR). The 22,000 EUR premium pays back within year one: a shared design system avoids two subsidiary rebuilds estimated at 30,000 EUR each. Net ROI within 12 months: +38,000 EUR.
FAQ
How many bidders should I invite? Between 6 and 10 written bids, cut to a short-list of 3 for the oral defense. Beyond 10, the scoring committee burns out and evaluation quality drops.
Should I share the weighting with bidders? Yes, always. A public weighting (technical 35%, design 25%, SEO 15%, price 25%) steers proposals toward your priorities and legally secures the award if it is contested.
Should price really weigh only 25%? For a group website at 40,000–120,000 EUR, yes. Over-weighting price (40% or more) favors the cheapest bid and multiplies rework risk, whose cost far exceeds the initial saving.
How long between RFP launch and signature? Plan 6 to 10 weeks: 3 weeks to respond, 2 weeks to score, 2 weeks of defenses, 1 to 3 weeks of final negotiation and legal sign-off.
Should I require a reversibility clause? Absolutely. Code ownership, content export and technical documentation must be in the contract to avoid vendor lock-in on a strategic group asset.
Let's scope your project. Tell us the scope (number of sites, subsidiaries, languages), your indicative budget and target timeline: we help you build your RFP grid or respond to it. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

