The verdict in three sentences
A Dakar manager who runs meetings in English needs leadership English, not school English: chairing, giving tough feedback, negotiating and writing a report in their own field. Kolonell Academy's Expert English: leadership, management and technical English course costs 200,000 FCFA (about 305 EUR / 330 USD) for 57 hours, roughly a third of the price of the same volume of private lessons. It targets learners already at B2, and the salary premium for genuinely bilingual managers is, as a 2026 order of magnitude, 15 to 30%.
Why English has become a promotion criterion in Dakar
Pan-African groups, international NGOs, donors and multinational subsidiaries based in Dakar increasingly work in English: regional meetings with Accra, Lagos or Nairobi, reporting to headquarters, calls with Asian partners. A manager who understands everything but does not dare to speak up loses control of their files in practice, to a more confident colleague.
"Getting by" is no longer enough. You need to chair a 45-minute meeting, give negative feedback without hurting people, defend a budget and write a clean technical report. That is a target C1 level, built on real situations rather than grammar drills.
| Manager situation | Level that used to suffice | Level needed in 2026 |
|---|---|---|
| Following a regional video call | B1 | B2 |
| Chairing an international meeting | B2 | C1 |
| Running an annual review in English | B2 | C1 |
| Negotiating a partnership or funding | B2 | C1 |
| Writing a technical report for headquarters | B2 | B2+ to C1 |
| Handling conflict in a multicultural team | B2 | C1 |
How much does an English leadership course cost in Dakar in 2026
The Dakar market offers three main options. Private lessons with an English-speaking trainer cost 15,000 to 25,000 FCFA per hour. Language institutes offer group business English modules, rarely focused on management. Free online content is plentiful but generic, with no exercises adapted to the West African context.
| Option | Indicative 2026 price | Volume | Leadership content | Support |
|---|---|---|---|---|
| Kolonell Academy, level 5 Expert | 200,000 FCFA (about 305 EUR) | 57 h | Meetings, feedback, conflict, negotiation, technical English | Exercises, quizzes, certificate |
| Private lessons in Dakar | 855,000 to 1,425,000 FCFA | 57 h at 15,000-25,000 FCFA/h | Depends on trainer | One-to-one |
| Business English module at a centre | 150,000 to 400,000 FCFA | 30 to 40 h | Partial | Group |
| English-speaking executive coaching | 500,000 FCFA and up | 10 to 20 h | Strong | One-to-one |
| Free videos and certificates | 0 FCFA | Variable | Generic | None |
The Expert English: leadership, management and technical English course is level 5 Expert of the track, priced at 200,000 FCFA. It is taught in French, with all exercises in English, and covers ten modules: cultural differences at work, international meetings, writing for a global audience, public speaking, management and feedback, conflict and persuasion, strategic negotiation and technical English for your sector. It is fully online and self-paced, which fits a manager's schedule.
Which level to choose in the professional English track
The Professional English track has five levels, from beginner to expert. The full track costs 350,000 FCFA instead of 450,000 FCFA when levels are bought separately. A manager already comfortable in meetings can go straight to level 5; one who still hesitates in writing should first complete level 4 (business English).
| Your situation | Recommended level | Budget |
|---|---|---|
| You understand but rarely speak | Levels 3 and 4 | Per level |
| You already write emails and present in English (B2) | Level 5 Expert | 200,000 FCFA |
| You start from far and aim for a regional role | Full track | 350,000 FCFA |
| You already lead an English-speaking team | Level 5 + weekly practice | 200,000 FCFA |
Mini case study
Learn this skill with Kolonell Academy
Short, practical online courses (taught in French), graded exercises, certificate. Pay with Wave or Orange Money.
Mariama, 34, a project manager at an international NGO in Dakar, earns 900,000 FCFA a month. Her organisation is opening a regional coordinator role that requires leading teams in Ghana and Nigeria. She takes level 5 at 5 hours a week, about 12 weeks for the 57 hours.
The maths is simple: the course costs 200,000 FCFA, versus about 1,140,000 FCFA for the same volume of private lessons at 20,000 FCFA an hour. If her promotion comes with a 15% raise, the low end of the range, her salary grows by 135,000 FCFA a month. The investment pays back in less than two months of salary difference. Nothing is guaranteed, but the cost-to-stakes ratio is clearly favourable.
FAQ
What level do I need for the English leadership course?
You need a B2 level, roughly level 4 of the track: writing professional emails, presenting and negotiating simply. Below that, start with business English so the 200,000 FCFA is well spent.
How long does it take to finish level 5?
The content represents 57 hours. At 5 hours a week, allow 11 to 12 weeks; at 8 hours a week, about 7 weeks.
Is the course taught in English or French?
Explanations are in French, while all exercises, meeting templates and simulations are in English. This lets you grasp the nuances without wasting time on instructions.
How do I pay from Senegal?
Payment is by Wave or Orange Money, in a single 200,000 FCFA payment (about 305 EUR / 330 USD). The full 5-level track costs 350,000 FCFA instead of 450,000 FCFA.
Do I get a certificate?
Yes, a Kolonell Academy certificate is issued once the quizzes are passed. The final module also helps you prepare a recognised external certification if your employer requires one.
Take the next step. Enroll in Expert English: leadership, management and technical English: 57 hours online, 200,000 FCFA (about 305 EUR), Kolonell Academy certificate. Pay with Wave or Orange Money. Questions? WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
