The verdict in three sentences
In Gothenburg, a website for an engineering and construction firm built by a local agency costs, as a 2026 ballpark, between 150 000 and 600 000 SEK (about 13 000 to 52 000 EUR), more if the agency produces the site photography and the Swedish version itself. Kolonell builds the services, project references, prequalification and careers pages for a fixed price of 2 700 EUR, 4 500 EUR or 8 200 EUR, with a project manager reachable at your hours and native English copywriting. Swedish copy is not written by Kolonell: you supply it or it is quoted separately, and we do no on-site shoots or in-person meetings.
What do Gothenburg agencies, freelancers and Kolonell charge?
These ranges are prudent. They draw on public rate cards of agencies in Gothenburg and the Västra Götaland region that work for B2B service firms, minimum project sizes on Clutch.co profiles, hourly rates published by local studios (often 1 000 to 1 500 SEK per hour, about 87 to 130 EUR) and WordPress developer profiles on Upwork. Conversion used: about 0.087 EUR per SEK.
| Criterion | Gothenburg agency | Local freelancer | Kolonell |
|---|---|---|---|
| Corporate site, 2026 ballpark | 150 000 to 600 000 SEK (13 000 to 52 000 EUR) | 40 000 to 120 000 SEK (3 500 to 10 400 EUR) | 2 700 EUR / 4 500 EUR / 8 200 EUR, fixed |
| Swedish version | Often written by the agency | Depends on the profile | Supplied by you or quoted separately |
| Filterable project pages (discipline, sector, client) | On mid-range quotes | Basic | Growth and Premium |
| Site photos and drone footage | Subcontracted, extra cost | Rarely | No: supplied by you or a local photographer |
| English page copy | Billed or supplied by you | Supplied by you | Native copywriting included |
| Typical timeline | 8 to 16 weeks | 4 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Ownership | Check the contract | Check | Domain in your name, all access handed over |
To be frank: a Gothenburg freelancer at 40 000 SEK can cost barely more than our Starter plan, and writes in Swedish. What Kolonell adds at that price is a project manager, native English copy, a written fixed price and the handover of every login. A local agency remains the better choice if your site must speak Swedish to public clients first and you want a supplier who comes to photograph your crews on Hisingen. The Kolonell team is in Senegal (GMT), one hour behind Sweden in winter and two in summer: Google Meet calls fit easily into your working day, with a written update every week. Payment by bank transfer or Wise, 50 % at kickoff and 50 % at delivery. Details on our international website offer.
What should you budget over three years, Swedish included?
Both columns use the same maintenance assumption after the support period and the same hosting. Kolonell maintenance after support is quoted on request: the figure below is an assumption, identical on both sides. Because Kolonell does not write Swedish, we honestly add the cost of a translator.
| Item over 36 months | Gothenburg agency | Kolonell Growth |
|---|---|---|
| Site build | 300 000 SEK, about 26 000 EUR | 4 500 EUR |
| Swedish version | Included in the quote | Freelance translator, assumption 2 000 EUR |
| Maintenance (same assumption) | 90 EUR per month over 33 months, 2 970 EUR | 2 970 EUR, quoted on request |
| Hosting | 25 EUR per month, 900 EUR | 900 EUR |
| New project pages billed | 20 hours at 1 200 SEK, about 2 100 EUR | Published by your team, 0 EUR |
| Indicative total | 31 970 EUR | 10 370 EUR |
The line that grows over the years is changes: a firm that wins tenders adds references every quarter. Ask who can publish a project page in the CMS and what an extra template costs.
What a Gothenburg engineering firm needs to show online
The Gothenburg market is closely tied to industry and infrastructure: the Port of Gothenburg, the largest in Scandinavia, the automotive and battery industry, major rail works such as the Västlänken tunnel, the transformation of the Göta älv riverbanks under the RiverCity (Älvstaden) programme, adaptation to water risk, and the business districts of Hisingen and Lindholmen. Public buyers (Trafikverket, the City of Gothenburg, Region Västra Götaland) procure under the Swedish Public Procurement Act (LOU), with notices published in TED above EU thresholds and the ESPD used for prequalification.
| Page | Starter 2 700 EUR | Growth 4 500 EUR | Premium 8 200 EUR |
|---|---|---|---|
| Services (structural, HVAC and MEP, geotechnical, environmental) | One services page | One page per discipline | Disciplines and sectors (industrial, rail, port, commercial) |
| Project references | Gallery of 6 to 10 projects | Filterable project pages | Detailed project sheets: scope, role, year |
| Qualifications and certifications | Simple list | Dedicated page | Page plus downloadable capability statement |
| Health and safety | Short statement | Policy page | Policy, organisation, certifications held |
| Careers | Contact form | Openings and internships | Pages by discipline and graduate pathway |
| Tender area | No | Downloadable documents | Full, up-to-date section |
- References with the owner's consent: name a structure only if the client agreed in writing. A project under NDA is described anonymously ("a 40 000 m² logistics facility on Hisingen").
- Accurate qualifications: Sweden has no general state licence for engineers, but some roles, such as the certified inspection officer (kontrollansvarig) under the Planning and Building Act (PBL), require certification by an accredited body. State precisely who holds what.
- Certifications: ISO 9001, ISO 14001, ISO 45001, Miljöbyggnad, BREEAM-SE or LEED projects, only if you actually hold them.
- Recruitment: Chalmers students and international engineers from the automotive sector read the careers page in English before applying.
Compliance, facts only. The GDPR applies, supplemented in Sweden by a national data protection act, under the supervision of IMY; job applications sent through the site contain personal data with a retention period you must define. The European Accessibility Act has applied since 28 June 2025, mainly to certain products and services; WCAG 2.1 or 2.2 AA remains the technical reference for an accessible site. This is not legal advice.
Which red flags should you look for in a quote?
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- "From" pricing with no page list: ask for the number of templates (discipline, project sheet, job opening) and how many project pages are loaded at launch.
- Vague language scope: ask who writes the Swedish and the English, and who checks the technical terms.
- Photo rights not covered: a construction photographer often grants a limited licence; check web and tender use.
- Heavy galleries: require WebP or AVIF and lazy loading.
- Domain in the agency's name: the domain and hosting must be in your name.
- Site extranet promised inside a marketing site: a client portal, project tracking or an ERP or BIM integration is a custom application, quoted on request at Kolonell.
Mini case study
Illustrative example. Karin L. is HR director of a 40-person structural and building services consultancy in Gothenburg. She struggles to recruit and wants English careers pages for international engineers. A local agency quotes 360 000 SEK, about 31 300 EUR. She picks Kolonell Premium at 8 200 EUR, has the pages translated into Swedish by a freelance translator for 25 000 SEK (about 2 200 EUR) and books two days with a local photographer for 20 000 SEK (about 1 750 EUR). Total: 12 150 EUR, roughly 19 150 EUR below the agency quote, with a written 5-week schedule set at kickoff.
FAQ
Is a 2 700 EUR Kolonell site enough for an engineering firm?
For a firm under 10 people that wants a clear presentation and 6 to 10 references, yes. Once you target prequalification on LOU public tenders or several disciplines, the Growth plan at 4 500 EUR, with filterable project pages, fits better.
Can Kolonell write the site in Swedish?
No. Kolonell writes in English and French; Swedish is supplied by you or quoted separately. Budget a 2026 ballpark of 15 000 to 35 000 SEK (about 1 300 to 3 000 EUR) with a technical translator for a 15 to 25 page site.
How long does launch take?
Usually 3 to 4 weeks on Starter and Growth. On Premium, a written schedule is set at kickoff, usually 4 to 6 weeks.
Can you build an extranet for our clients and subcontractors?
Yes, but it is a custom application, quoted on request. The marketing and recruitment site stays at 2 700 EUR, 4 500 EUR or 8 200 EUR depending on the plan.
What support do we get after launch?
3 months of support are included, 6 months on Premium. After that, maintenance is quoted on request, and the domain stays in your name.
Let's scope your project. Send us your disciplines, 5 approved references and your hiring needs: we reply with a fixed-price plan and a site delivered in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.