The verdict in three sentences
Owners of Irish SMEs with 20 to 250 employees look for an employment lawyer when trouble starts, while the firm earns more by supporting them before the dispute, on a retainer. A website that answers their exact questions (WRC claims, redundancy, disciplinary procedures, employee consultation), presents clear advisory plans and complies with solicitor advertising rules turns crisis traffic into recurring revenue. At Kolonell, this site costs 800,000 to 3,500,000 FCFA (1,220 to 5,340 EUR) depending on the Starter, Growth or Premium tier, with a 6-week delivery.
What a Dublin SME owner is looking for
The owner of a 60-person software company in Sandyford or a food distributor in Ballymount often has no full-time HR director below 80 staff. They type practical questions: 'how to run a redundancy process Ireland', 'WRC unfair dismissal claim employer', 'employee on long-term sick leave what to do'. Each search is a door to a retainer, provided the page really answers, with the legal timelines (a WRC complaint must usually be lodged within 6 months, unfair dismissal awards can reach 104 weeks' pay) and a measured invitation to book a meeting.
The owner also compares how the offer is structured. Plans must be readable in ten seconds.
| Advisory plan | Target SME | Monthly fees ex VAT (2026 ballpark) | Included |
|---|---|---|---|
| Essential | 20 to 50 staff | 300 to 500 EUR | 2 h phone advice a month, letter templates |
| Standard | 50 to 120 staff | 600 to 900 EUR | 5 h a month, review of disciplinary steps |
| Enhanced | 120 to 250 staff | 1,000 to 1,500 EUR | 10 h a month, employee forum and consultation support |
| One-off HR audit | Any size | 2,500 to 6,000 EUR | Contracts, working time, Payment of Wages risks |
| Manager training | 10 to 20 managers | 1,500 to 3,000 EUR per day | Reviews, discipline, dignity at work |
Litigation: the retainer as insurance
A WRC or Labour Court case is expensive in fees and management time. Showing ballpark costs helps the owner compare a retainer with a single avoided dispute. Under Section 150 of the Legal Services Regulation Act 2015, the client must receive a written notice of costs, and the site should say so.
| Case type | Fees ex VAT (2026 ballpark) | Average duration in Dublin | Financial risk for the employer |
|---|---|---|---|
| Unfair dismissal claim at the WRC | 3,000 to 8,000 EUR | 8 to 14 months | Up to 104 weeks' pay |
| Gross misconduct dismissal challenged | 4,000 to 10,000 EUR | 8 to 14 months | Notice, compensation |
| Bullying or harassment complaint | 6,000 to 15,000 EUR | 12 to 24 months | Awards plus reputational damage |
| Disability discrimination and accommodation | 3,500 to 9,000 EUR | 10 to 18 months | Up to 2 years' remuneration |
| Collective redundancy | 10,000 to 20,000 EUR | Variable | Procedural challenges, notifications |
A site that respects professional rules
Irish solicitors may advertise, within the limits set by the Solicitors (Advertising) Regulations and Law Society guidance: accurate information, no promise of outcomes, no misleading comparisons, and clear information on how fees are charged. In practice, the site avoids 'success rates', presents practice areas factually and displays the firm's regulatory details.
| Site element | Starter | Growth | Premium |
|---|---|---|---|
| Price | 800,000 to 1,200,000 FCFA (1,220 to 1,830 EUR) | 1,200,000 to 2,000,000 FCFA (1,830 to 3,050 EUR) | 2,000,000 to 3,500,000 FCFA (3,050 to 5,340 EUR) |
| Practice pages | Main pages | + pages per HR problem | + long guides on redundancy, WRC, sick leave |
| Retainer plans | Overview | Plan comparison | Comparison + online diagnostic |
| Booking | Form | Qualified online calendar | Calendar + intake questionnaire |
| Blog and analytics | No | Yes | Yes |
| Professional compliance | Review of notices | Review of notices | Review of notices |
| Delivery | 6 weeks | 6 weeks | 6 weeks |
The Premium intake questionnaire asks for headcount, sector and the nature of the issue, so the solicitor arrives at the first meeting with the matter already framed. To go further, see our business website and SEO services.
Mini case study
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Aoife, partner at a 9-lawyer employment law firm in Dublin, has 12 SME clients on retainer at an average of 650 EUR a month, or 93,600 EUR of annual recurring revenue. After a Growth site, the assumption is 8 qualified owner enquiries a month, 25% of which convert to a retainer: 2 new SMEs a month.
Allowing for 4 cancellations in the year, the firm gains 20 net clients: 20 x 650 x 12 = 156,000 EUR of extra annual recurring revenue. If one retainer client in five also brings a 6,000 EUR case, that adds 24,000 EUR. The site, at most 3,050 EUR, is covered by less than five months of a single Standard retainer.
FAQ
Can a solicitor show fees on the website?
Yes, and it helps: ranges such as 300 to 1,500 EUR a month help owners decide. The written Section 150 notice of costs is still required before work begins.
Can we publish client stories?
Only anonymised and with client consent, without promising outcomes. A factual account such as 'redundancy process completed in 6 weeks' is acceptable.
Which content attracts the most business owners?
Practical guides on redundancy, WRC claims and long-term sick leave often generate 60% of an employment firm's qualified visits (estimate). Each guide should end with the matching retainer plan.
How long before enquiries come in?
Allow 2 to 4 months for guides to rank locally. Monthly SEO support from 100,000 to 350,000 FCFA speeds up ranking for 'employment solicitor Dublin'.
Can the site include a client portal?
A secure area with documents and messaging is a custom application, from 2,500,000 FCFA (3,810 EUR) for a simple version.
Let's scope your project. Pages per HR problem, retainer plans and qualified booking: we scope the site and a 6-week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
