The verdict in three sentences
In Accra, an e-commerce redesign costs between GHS 6,000 and 45,000 depending on scope, over 3 to 8 weeks. The real trade-off is not price but a template refresh versus a full replatform: you only rebuild when the conversion gain (+15 to +40%) justifies the spend. Migration, SEO preservation and Paystack checkout integration are the line items that really move the quote.
Scope / price grid
| Redesign scope | What is included | Price GHS 2026 |
|---|---|---|
| Light refresh | Theme, colours, key pages | 6,000 - 11,000 |
| Standard UX/UI redesign | Flow, product pages, mobile | 11,000 - 20,000 |
| Redesign + Paystack checkout | UX + payment integration | 20,000 - 30,000 |
| Full replatform | Migration + SEO + perf + payment | 30,000 - 45,000 |
| Add-ons (per module) | Blog, multilingual, ERP | +3,000 - 9,000 |
The hidden line item: migration with SEO preservation (301 redirects, URL structure, tags) protects your earned traffic. Rushing it can cost months of visibility.
Timeline by project type
| Redesign type | Estimated timeline 2026 | Key deliverables |
|---|---|---|
| Light refresh | 1 - 2 weeks | New theme + key pages |
| Standard UX/UI redesign | 3 - 4 weeks | Flow + product pages + mobile |
| Redesign + Paystack checkout | 4 - 6 weeks | Tested Paystack checkout |
| Full replatform | 6 - 8 weeks | Migration + SEO + perf |
ROI and payback
A redesign only makes sense if it pays for itself. Here is the typical calculation.
| Indicator (2026 estimate) | Before redesign | After redesign |
|---|---|---|
| Monthly traffic | 8,000 visits | 8,000 visits |
| Conversion rate | 1.2% | 1.7% (+40%) |
| Average order value | GHS 350 | GHS 380 |
| Orders/month | 96 | 136 |
| Monthly revenue | GHS 33,600 | GHS 51,680 |
| Monthly gain | - | +GHS 18,080 |
With that gain, a GHS 20,000 redesign pays for itself in little over a month of additional revenue at equal margin.
Redesign vs rebuild: the checklist
| Signal | Redesign (keep the base) | Rebuild (start over) |
|---|---|---|
| Slow site (red Core Web Vitals) | Possible | Often required |
| Locked proprietary code | No | Yes |
| Strong existing SEO | Preserve it | Risk to manage |
| Broken/missing Paystack checkout | Add module | Rebuild cleanly |
| Dated design, healthy base | Ideal | Unnecessary |
Mini case study
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Ama runs a cosmetics store in Accra, GHS 32,000/month in revenue, conversion at 1.1%. Her store loads in 6 seconds and Paystack checkout fails one time in five. She invests GHS 18,000 in a UX redesign plus checkout rebuild. Result: load time cut to a third, conversion at 1.6% (+45%), revenue at GHS 46,500/month. Monthly gain: +GHS 14,500. Her redesign is amortised by the start of the second month. Over a year: more than GHS 170,000 in additional revenue.
FAQ
How much does an e-commerce redesign really cost in Accra in 2026?
From GHS 6,000 for a light refresh to GHS 45,000 for a full replatform with migration, SEO and Paystack checkout. Most SMEs land between GHS 20,000 and 30,000.
When should you redesign rather than patch?
When the site is slow (red Core Web Vitals), proprietary code blocks evolution, or the Paystack checkout is broken. If the base is healthy and only the design is dated, a simple refresh is enough.
Will the redesign cost me my search rankings?
Not if migration is done properly: 301 redirects, preserved URLs and structure, retained tags. It is the most technical line item and must go to serious people, or you risk losing months of traffic.
How long does a full redesign take?
From 1-2 weeks for a refresh to 6-8 weeks for a full replatform with migration and payment integration. A tested Paystack checkout usually adds 1 to 2 weeks.
What conversion gain should you expect?
2026 estimates put the gain at 15 to 40% depending on the starting point. A very slow site with a failing checkout benefits most: that is often where ROI is fastest.
Let's talk about your project. We audit your store and quote the redesign that pays back fastest. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
