The verdict in three sentences
You know merchants who want to sell online: that relationship is worth money. By introducing them to Kolonell, you earn 12 % on the e-commerce sale plus 5 % recurring on maintenance, without coding or managing the project. In Lagos in 2026, at 2 to 4 deals a month, the referral partner builds real income.
The Kolonell referral program, plainly
A referral partner does not sell a technical product: they open a door. They spot a need, make the introduction, and Kolonell takes over design, Wave/Orange Money payment and delivery. The commission rewards the introduction, not the workload.
| Pole | Sale commission | Recurring maintenance |
|---|---|---|
| Showcase site | 15 % | 5 % |
| E-commerce | 12 % | 5 % |
| Marketplace | 10 % | - |
| Institutional | 8 % | - |
E-commerce is the sweet spot for a partner: solid tickets, a reasonable sales cycle and a universal need among merchants.
What you actually earn
The e-commerce ticket sits between 1 and 4 million FCFA depending on level (Starter to Premium). At 12 %, here is what each signature earns:
| E-commerce ticket | Level | 12 % commission |
|---|---|---|
| 1,000,000 FCFA | Starter | 120,000 FCFA |
| 2,000,000 FCFA | Growth | 240,000 FCFA |
| 3,000,000 FCFA | Growth+ | 360,000 FCFA |
| 4,000,000 FCFA | Premium | 480,000 FCFA |
At 2 to 4 deals a month, with a sales cycle of 2 to 6 weeks, monthly commission runs into hundreds of thousands of FCFA, before the recurring share.
Who to talk to and how to convince
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
| Target | Buying signal | Key argument |
|---|---|---|
| Physical shop | "People ask me to deliver" | Sell 24/7 without a storefront |
| Creator / brand | Already active on Instagram | Collect Wave / OM directly |
| Wholesaler | Orders via WhatsApp | Automated catalogue and payment |
| Restaurateur | Phone orders | Click & collect, online payment |
The winning pitch is one sentence: "Your customers already pay by mobile money, why not sell to them online 24/7?" Native mobile money payment is the differentiator that closes deals.
Mini case study
Emeka, an independent sales rep in Lagos, knows many shop owners. In month one he refers 3 projects to Kolonell: a fashion boutique (Growth, 2,000,000 FCFA), a fine grocery (Starter, 1,200,000 FCFA) and a wholesaler (Premium, 4,000,000 FCFA). Two close: the fashion boutique and the wholesaler. His sale commission: 240,000 + 480,000 = 720,000 FCFA. On top, both clients take maintenance at 100,000 FCFA/month, meaning 5 % x 200,000 = 10,000 FCFA/month recurring that will compound. In one month, without coding, Emeka pockets 720,000 FCFA and lays the first brick of passive income.
FAQ
Do you need technical skills to be a partner? No, none. You make the introduction; Kolonell handles design, Wave/Orange Money payment and delivery. Your value is your network and trust, not code.
When am I paid my commission? The sale commission (12 % on e-commerce) is paid when the client pays. On a 2,000,000 FCFA ticket, that is 240,000 FCFA.
How much is the recurring share? 5 % of the client's monthly maintenance. On maintenance of 100,000 FCFA/month, that is 5,000 FCFA/month per client, which adds up as your portfolio grows.
How many deals a month is realistic? With a good network, 2 to 4 monthly deals are achievable, on a 2 to 6 week sales cycle. That can mean 240,000 to over 1,000,000 FCFA in monthly commission.
Can I combine several poles? Yes: you can refer showcase sites (15 %), e-commerce (12 %), marketplaces (10 %) or institutional (8 %). Diversifying raises your chances of closing.
Let's talk about your project. Become a Kolonell referral partner and turn your network into income: 12 % on e-commerce plus 5 % recurring. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

