The verdict in three sentences
A single Growth e-commerce project can earn more than an average monthly salary in Senegal: the partner commission is 12% on the sale plus 5% recurring on maintenance. Placing a Growth store at 2,500,000 FCFA means 300,000 FCFA collected the moment payment clears, then passive income for as long as the client stays. Three clients in a year are enough to pass 1 million FCFA in commissions.
The e-commerce commission grid in detail
E-commerce is the partner's sweet spot: comfortable tickets, short sales cycle, an obvious need among merchants. Here is what each tier returns, sale and recurring included.
| E-commerce tier | Price (FCFA) | Sale commission 12% | Recurring 5%/month* | Year 1 earnings (FCFA) |
|---|---|---|---|---|
| Starter | 1,200,000 | 144,000 | 3,000 | 168,000 |
| Growth | 2,500,000 | 300,000 | 5,000 | 345,000 |
| Premium | 5,000,000 | 600,000 | 7,500 | 690,000 |
*Recurring estimated: 5% of maintenance at 60,000 to 150,000 FCFA/month, prorated over 8 months in year one. The recurring looks modest monthly, but it accumulates year after year across the whole portfolio.
What 3 clients return
A partner who places just 3 stores a year, producing nothing, builds meaningful income. Here are three portfolio scenarios.
| Scenario (3 clients) | Sale commission (FCFA) | Recurring year 1 (FCFA) | Total year 1 (FCFA) | Closing effort |
|---|---|---|---|---|
| 3 Starter | 432,000 | 9,000 | 441,000 | Low |
| 2 Growth + 1 Starter | 744,000 | 13,000 | 757,000 | Medium |
| 3 Growth | 900,000 | 15,000 | 915,000 | Medium |
| 2 Premium + 1 Growth | 1,500,000 | 20,000 | 1,520,000 | High |
The most realistic beginner scenario — two Growth and one Starter — passes 750,000 FCFA in the first year for introduction work, with no upfront cost or financial risk.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Coumba runs an Instagram page followed by merchants in Dakar and Mbour. In 2026 she refers 3 stores: two Growth (2,500,000 FCFA) and one Premium (5,000,000 FCFA). Sale commissions: 2 × 300,000 + 600,000 = 1,200,000 FCFA. The three clients take average maintenance of 100,000 FCFA/month: 5% × 100,000 × 3 × 8 months = 120,000 FCFA in recurring. Year-1 total: 1,320,000 FCFA, purely from introducing projects to the agency.
FAQ
How much for a single Growth store? 300,000 FCFA of immediate sale commission, plus around 5,000 FCFA/month recurring while maintenance runs. That is often more than a median monthly salary.
Is the recurring worth it? Individually it is small, but it stacks: 10 clients maintained at 100,000 FCFA/month generate 50,000 FCFA/month of passive income, i.e. 600,000 FCFA/year with no extra effort.
How long to close an e-commerce deal? The cycle is short: a merchant convinced by a mobile demo often signs in 2 to 4 weeks. The need to sell online is immediate and concrete.
Do you manage the project after the sale? No. The agency handles design, Wave/Orange Money integration, delivery and support. The partner stays on the commercial relationship.
How do you maximize earnings? Target merchants already active on social media (ready to sell online) and push toward Growth rather than Starter: the earnings per deal nearly double.
Let's talk about your project. Join the Kolonell e-commerce referral program and earn 12% on every store you place. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
