The verdict in three sentences
Selling online stores as a Kolonell referral partner pays 12 % of the e-commerce project value, released as soon as the client pays. On a Growth project at 2,000,000 FCFA, that is 240,000 FCFA for a single successful introduction. With 3 sales a month plus some recurring, a steady referrer in Lagos targets 600,000 to 900,000 FCFA monthly without writing a line of code.
What each e-commerce tier pays
The Kolonell e-commerce pole has three levels. The referral commission is 12 % of the sale value, plus 5 % recurring on monthly maintenance contracts. 2026 order of magnitude:
| E-commerce tier | Project price (FCFA) | Commission 12 % | Maintenance/mo | Recurring 5 %/mo |
|---|---|---|---|---|
| Starter | 1,000,000 | 120,000 | 50,000 | 2,500 |
| Starter high | 1,500,000 | 180,000 | 75,000 | 3,750 |
| Growth | 2,000,000 | 240,000 | 100,000 | 5,000 |
| Growth high | 3,000,000 | 360,000 | 150,000 | 7,500 |
| Premium | 4,000,000 | 480,000 | 200,000 | 10,000 |
| Premium high | 6,000,000 | 720,000 | 200,000 | 10,000 |
The recurring looks modest, but it compounds: ten clients on maintenance at 100,000 FCFA/mo generate 50,000 FCFA/mo of passive income for as long as the contracts live.
Your earnings by monthly volume
The real wealth of a referrer comes from consistency. Projection for an average mix of Starter and Growth stores (average ticket 1,800,000 FCFA, average commission ~216,000 FCFA):
| Sales/mo | Sale commissions | Recurring cumulative (month 6) | Total month 6 |
|---|---|---|---|
| 1 | 216,000 | 30,000 | 246,000 |
| 2 | 432,000 | 60,000 | 492,000 |
| 3 | 648,000 | 90,000 | 738,000 |
| 5 | 1,080,000 | 150,000 | 1,230,000 |
| 8 | 1,728,000 | 240,000 | 1,968,000 |
These figures are a 2026 estimate: they assume a reasonable closing rate and clients who keep their maintenance. There is no ceiling — the more qualified leads you generate, the more you earn.
Becoming a Kolonell referral partner
The program is open to everyone: influential merchants, Facebook group admins, cybercafé managers, community managers. You produce nothing — you spot a need, make the introduction, Kolonell delivers. The 2026 rates by pole:
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| Pole | Sale commission | Recurring |
|---|---|---|
| Showcase site | 15 % | 5 % |
| E-commerce | 12 % | 5 % |
| Marketplace | 10 % | — |
| Institutional | 8 % | — |
E-commerce is the sweet spot: tickets large enough for six-figure commissions, a short sales cycle, and a huge target (every merchant in Lagos is a prospect).
Mini case study
Koffi, who runs a textile stall at a Lagos market, knows about a hundred merchants. In January 2026 he convinces three of them to build a Growth online store at 2,000,000 FCFA each. Commission: 3 × 240,000 = 720,000 FCFA in one month. All three sign up for maintenance at 100,000 FCFA/mo, meaning 3 × 5,000 = 15,000 FCFA/mo of recurring income for Koffi. Over six months, if he keeps that pace, his passive recurring tops 250,000 FCFA/mo — a real supplementary income.
FAQ
When is the commission paid? As soon as Kolonell collects from the client. On a project paid in two parts (50 % deposit at start, balance on delivery), your 12 % commission follows the same rhythm, usually settled within 30 days of delivery.
Do I have to manage the technical project? No. You make the introduction and Kolonell takes over: specs, design, development, Wave and Orange Money integration, training. You stay informed to reassure your contact.
What is the realistic average ticket in Lagos? Most merchants start with Starter (1,000,000 to 1,500,000 FCFA) then move up to Growth. Expect an average commission of 150,000 to 240,000 FCFA per sale depending on the tier.
Can I combine several poles? Yes. The same referrer can sell a showcase site (15 %), an e-commerce store (12 %) and introduce a marketplace project (10 %). Nothing stops you from diversifying your commissions.
How many leads do I need per sale? In merchant prospecting, expect an order of magnitude of 4 to 6 qualified contacts per signed sale. A personalized mobile demo lifts that rate significantly.
Let's talk about your project. Join the Kolonell e-commerce referral program and turn your merchant network into 12 % commissions. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
