The verdict in three sentences
For a dry bulk shipbroker in London, a website that is credible with international owners and charterers costs between 15,000 and 30,000 GBP in 2026. What makes the difference is regular publication of market reports and a broking team clearly identified by desk, not a slideshow of vessels. A 7-week timeline is achievable for a bilingual English-French site with a structured chartering enquiry form.
Why the website matters in a relationship business
Shipbroking runs on phone, chat and network. Yet when a Greek owner or a Geneva trader receives a first proposal from your desk, they check your firm online before replying. A dated site with no names or direct contacts creates doubt. A site that shows your 12 brokers, your segments (Handysize, Supramax, Panamax, chemical tankers, clean products) and your weekly analysis builds immediate trust.
The weekly market report is the main asset. Published every Monday as a PDF and a web page, it feeds your search visibility on queries like "Mediterranean dry bulk freight" and powers a newsletter to 800 to 2,000 contacts.
| Content | Role | Frequency | 2026 setup cost |
|---|---|---|---|
| Dry bulk market report | Proof of expertise, newsletter | Weekly | 2,000 to 3,500 GBP (template) |
| Liquid bulk report | Same, tanker segment | Weekly or monthly | 1,400 to 2,500 GBP |
| Broker profiles by desk | Direct contact, credibility | Quarterly update | 1,500 to 2,800 GBP |
| Chartering enquiry form | Capture structured orders | Permanent | 1,800 to 3,800 GBP |
| Segment and route pages | Search visibility, education | Yearly | 2,500 to 5,000 GBP |
| French version | Francophone clients | Each publication | 2,000 to 4,000 GBP |
Budget by scope
The entry tier, around 15,000 GBP, includes a 10-page bilingual site, broker profiles, a downloadable PDF report template and a contact form. The mid tier, around 22,000 GBP, adds reports published as indexable web pages, a chartering form with industry fields (cargo, tonnage, ports, laycan) and a connected newsletter. The top tier, up to 30,000 GBP, adds a private client area for reserved analysis and manually updated freight indicators.
| Tier | Budget excl. VAT | Timeline | Included |
|---|---|---|---|
| Essential | 15,000 GBP | 5 weeks | 10 pages EN and FR, broker profiles, PDF reports |
| Market | 22,000 GBP | 7 weeks | Web-page reports, chartering form, newsletter |
| Premium | 28,000 to 30,000 GBP | 9 weeks | Client area, indicators, custom design |
| Maintenance | 120 to 350 GBP per month | Ongoing | Updates, backups, security |
| Email tool | 0 to 70 GBP per month | Ongoing | Up to 2,000 contacts |
The chartering form deserves particular care. Standard fields (cargo type, quantity with tolerance, load port, discharge port, laycan window, load rate) let your brokers reply in under an hour instead of calling back to complete the information.
The 7-week schedule
Week 1: scoping, existing content, choice of featured segments. Weeks 2 and 3: mock-ups and report template. Weeks 4 and 5: development, profile entry, translation. Week 6: testing the form and newsletter. Week 7: go-live and publication of the first report.
Mini case study
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Sarah, partner at a 12-person shipbroking firm in London, currently receives about 6 inbound enquiries a month through the site. After a 22,000 GBP rebuild and 48 reports a year, she targets 15 enquiries a month. If 5 % of these 9 extra enquiries become a fixture, with an average commission of 1.25 % on 400,000 GBP of freight, or 5,000 GBP per deal, the annual gain is around 27,000 GBP. The site pays back in about 10 months, excluding report writing time, estimated at 2 hours a week.
FAQ
Should we publish our market reports for free?
A one-page public summary is enough for search and credibility. The detailed analysis can stay reserved for clients in a private area, which adds 4,000 to 6,500 GBP.
Should we name our brokers?
Yes, it is an industry standard. Name, desk, direct line and email reassure counterparties; allow 120 to 230 GBP per profile for 12 brokers.
Do we need a French version?
Not always, since English is the working language. A French version helps with industrial clients and charterers in francophone Africa and the French Mediterranean ports.
How long does a weekly report take to write?
About 1.5 to 2 hours with a fixed template. Over 48 weeks, that is close to 90 hours a year.
Can we display live freight indices?
Official index feeds require a paid licence. A weekly manual update of your own indicators is simpler and has no licence cost.
Let's scope your project. Tell us your segments, number of brokers and publishing rhythm for an estimate between 15,000 and 30,000 GBP in 7 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
