Digital Services Pricing Guide for Senegal in 2026

In Senegal in 2026, a professional brochure website costs between 350,000 and 1,200,000 FCFA, an e-commerce store between 1,200,000 and 5,000,000 FCFA, a mobile app between 4,000,000 and 20,000,000 FCFA, and an SEO or social media retainer between 150,000 and 800,000 FCFA per month. These ranges are wide because price depends less on the "type" of service than on what you actually put inside it. This guide breaks down each line and explains what pushes the bill up or down.

Why prices vary so much

Two quotes for "a brochure website" can differ fourfold without either being a scam. What changes is the real scope: number of pages, design quality (adapted template versus custom mockup), copywriting, professional photos, analytics setup, and above all the skill level of the team.

A junior freelancer charges less for their time but carries more risk for you. A structured agency charges more but includes project management, testing, training and a stable point of contact. The right instinct is not to chase the cheapest option, but to compare quotes that cover the same scope.

Brochure websites

The three tiers

Essential tier (350,000 - 600,000 FCFA). Three to five pages, design from a template adapted to your brand, copy provided by you, contact form, mobile version, first-year hosting. The minimum credible setup for an SME that wants an online presence.

Professional tier (600,000 - 900,000 FCFA). Five to ten pages, custom mockup, professional copywriting, basic SEO, WhatsApp integration, blog, analytics. This is the standard we recommend to most clients.

Premium tier (900,000 - 1,200,000 FCFA and up). Fully bespoke design, animations, multilingual content, member area or booking, business integrations. For companies whose website is a core sales channel.

E-commerce stores

A store needs everything a brochure site has, plus catalog, cart, payments and order management.

Entry (1,200,000 - 2,000,000 FCFA). Up to about fifty products, mobile money and cash-on-delivery, basic stock management, admin interface.

Mid-range (2,000,000 - 3,500,000 FCFA). Larger catalog, product variants, promo codes, customer accounts, logistics integration, sales dashboard.

Advanced (3,500,000 - 5,000,000 FCFA and up). Multi-store, subscriptions, ERP connection, marketing automation, scaling for high volume.

Mobile apps

This is the heaviest line because you must design, build, test on Android and iOS, then maintain.

Simple app (4,000,000 - 8,000,000 FCFA). A few screens, one core function, database connection, store publishing.

Business app (8,000,000 - 14,000,000 FCFA). User accounts, notifications, payments, sync, admin dashboard.

Complex app (14,000,000 - 20,000,000 FCFA and up). Real-time geolocation, messaging, multiple integrations, high performance demands.

Recurring services: SEO, social, content

These are billed monthly and should never be compared to one-off projects.

• SEO: 150,000 to 800,000 FCFA per month depending on competition and number of pages worked.
• Social media: 200,000 to 600,000 FCFA per month for content creation, scheduling and moderation.
• Online advertising: management fee of 100,000 to 400,000 FCFA per month, on top of the media budget paid to the platforms.
• Content writing: 25,000 to 60,000 FCFA per optimized blog article.

Branding and identity

A standalone logo starts around 100,000 FCFA. A full visual identity (logo, palette, typography, brand guide, applications) sits between 400,000 and 1,500,000 FCFA depending on scope. It is an investment that pays off over years because it touches every one of your materials.

Mini case: Teranga restaurant, Dakar

The Teranga restaurant started with a professional-tier site at 750,000 FCFA including photography and an online menu. Three months later it added a takeaway ordering store for 1,800,000 FCFA. Over the first half-year, online orders represented 22 percent of revenue, reaching return on investment in under five months. The key was sequencing: validating the channel with the brochure site before investing in e-commerce.

How to read a quote without mistakes

Check four things: the exact scope (pages, functions, content), who provides what (copy, photos), what happens after delivery (warranty, maintenance), and ownership of the code and access. A low quote that leaves you without access to your own site is a false bargain.

FAQ

What is the cheapest digital service to start with?

An essential brochure site from 350,000 FCFA, or an even cheaper simple landing page. The goal is to exist and capture leads before investing further.

Why does an app cost ten times more than a website?

Because you must build and test two versions (Android and iOS), manage a database, publish to the stores and maintain it over time. It is a software project, not a brochure.

Do prices include hosting and the domain name?

Often the first year yes, then it becomes a recurring cost of 50,000 to 200,000 FCFA per year. Always ask what is included and for how long.

Is a freelancer or an agency better?

A freelancer for a small, well-defined project on a tight budget. An agency when you want a stable contact, project management and long-term support.

Can these rates be negotiated?

You mostly negotiate scope, not the hourly rate. Cutting the number of pages or phasing features lowers the bill without sacrificing quality.

Let's talk about your project. Send us your need and we will reply with a clear range and a detailed scope. WhatsApp +221 77 596 93 33.