The verdict in three sentences
The diaspora combines the two assets of the ideal referral partner: a network back home (family, businesses, acquaintances) and access to hard currency. From Paris, Brussels or Montreal, you introduce a relative's business in Lagos or Dakar, Kolonell delivers, and the commission lands in EUR or FCFA. By placing 2 projects/month in your network, you target 1,200 to 2,000 EUR/year of side income without leaving your job.
Commission in EUR by tier
The appeal for the diaspora is thinking in euros while benefiting from local tickets. Here are converted commissions (2026 order of magnitude, 1 EUR ~ 655 FCFA).
| Tier | Project price | Commission | EUR equivalent |
|---|---|---|---|
| Growth website | 500,000 FCFA | 15 % = 75,000 FCFA | ~114 EUR |
| Premium website | 1,200,000 FCFA | 15 % = 180,000 FCFA | ~275 EUR |
| Growth e-commerce | 3,000,000 FCFA | 12 % = 360,000 FCFA | ~550 EUR |
| Starter marketplace | 3,000,000 FCFA | 10 % = 300,000 FCFA | ~458 EUR |
| Enterprise | 8,000,000 FCFA | 8 % = 640,000 FCFA | ~977 EUR |
A single e-commerce placed with a merchant cousin earns over 500 EUR: the equivalent of a bonus, for an introduction and light follow-up.
Channels and remote organisation
The diaspora's challenge isn't the network but follow-up across time zones. A few channels and simple rules are enough.
| Diaspora channel | Target type | Estimated effectiveness |
|---|---|---|
| "Country" WhatsApp groups | Merchants, family SMEs | High |
| Expatriate associations | Entrepreneurs, notables | Medium |
| Tontines and events | Merchants, artisans | High |
| Direct family network | Nearby shops, restaurants | Very high |
| Diaspora LinkedIn | Executives, enterprise projects | Medium |
Time-zone rule: set a weekly slot (e.g. weekend morning in Europe = daytime in Africa) for demos and follow-up. Kolonell handles production and the on-the-ground technical relationship; you remain the partner who opened the door.
Mini case study
Fatou lives in Brussels and places projects in her Senegalese network. In one year she brings 12 Growth websites (114 EUR each) and 4 e-commerce (550 EUR each). Total: 12 x 114 + 4 x 550 = 1,368 + 2,200 = 3,568 EUR in commissions, plus 5 % recurring on the 12 websites. She neither codes nor handles delivery: she introduced, Kolonell built, she earned while keeping her full-time job.
The Kolonell referral programme
The programme is built for the diaspora: free registration, results-based pay, payment in EUR or FCFA as you prefer. Here is the full grid.
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| Tier | Sale commission | Recurring |
|---|---|---|
| Website | 15 % | + 5 % recurring |
| E-commerce | 12 % | Per contract |
| Marketplace | 10 % | Per contract |
| Enterprise | 8 % | Large tickets |
Your network back home is an asset: every business you introduce can become a recurring commission without you leaving your country of residence.
FAQ
Can I be a referral partner from Europe or North America?
Yes, it's even ideal. You open your network back home, Kolonell delivers locally, and you're paid in EUR or FCFA as you choose, with no physical presence required.
How do I handle the time difference?
Set a weekly follow-up slot and let Kolonell manage the local technical relationship. You only step in for the introduction and demo validation.
Which tier earns the diaspora the most?
In EUR value, e-commerce (550 EUR) and enterprise (977 EUR) dominate. In volume and recurring, websites remain the easiest to place in a family network.
Am I paid in euros or FCFA?
As you prefer and per the agreed payout method. Many diaspora partners choose EUR to avoid currency-exchange fees.
How much time does it take per week?
A few hours: spot a business, send a personalised demo and make the connection. The bulk of the work, production and delivery, is handled by Kolonell.
Let's talk about your project. Turn your diaspora network into side income with the Kolonell referral programme. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
