The verdict in three sentences
For an MRI, CT, ultrasound and mammography centre operating 3 sites in Casablanca, a website with online booking costs MAD 90,000 to 180,000 (about EUR 8,300 to 16,700, GBP 7,100 to 14,200) in 2026, delivered in 8 weeks, a useful benchmark for London centres facing the same switchboard problem. Its measurable goal is to cut 30% of the 600 daily calls to reception through online booking and exam preparation sheets (fasting, contrast agent, referral). Compliance with Morocco's law 09-08 and registration with the CNDP data authority, with approved health data hosting, are non-negotiable (in London, the UK GDPR and NHS data security standards play the same role).
What patients and referring doctors look for
A patient calls for three reasons: whether the exam is possible, how long the wait is, how to prepare. The site must answer all three before they pick up the phone.
| Feature | Calls avoided (2026 order of magnitude) | Indicative cost |
|---|---|---|
| Online booking by exam and site | 12 to 18% | MAD 30,000 to 60,000 |
| Preparation sheets per exam, in French and Arabic | 6 to 9% | MAD 8,000 to 15,000 |
| Upload of referral and insurance card (CNSS, CNOPS, private insurers) | 3 to 5% | MAD 10,000 to 20,000 |
| SMS and WhatsApp reminders the day before, with instructions | No-shows down 20 to 40% | MAD 0.30 to 0.50 per message |
| Secure access to reports and images | 4 to 6% | MAD 20,000 to 45,000 depending on PACS |
| Referring doctors area | Indirect, retains referrers | MAD 10,000 to 25,000 |
| Indicative prices and direct billing pages | 2 to 4% | Included in the base |
The booking module must handle clinical constraints: variable duration by exam, slots reserved for emergencies, exams requiring a creatinine test or radiologist approval. Fully open booking for contrast MRI creates more calls than it avoids.
Switchboard cost versus online module cost over 2 years
Assumptions: 600 calls a day, 22 working days a month, 3 minutes per call, one call handler at a loaded MAD 8,500 a month for 140 productive hours.
| Item over 24 months | Without online module | With online module (30% calls avoided) |
|---|---|---|
| Calls handled per month | 13,200 | 9,240 |
| Call handlers needed | 4.7 | 3.3 |
| Switchboard payroll | MAD 958,800 | MAD 673,200 |
| Website and booking module (project) | MAD 0 | MAD 140,000 |
| Approved hosting, maintenance, licence | MAD 0 | MAD 72,000 (MAD 3,000 a month) |
| SMS and WhatsApp reminders | MAD 0 | MAD 38,000 |
| Total over 2 years | MAD 958,800 | MAD 923,200 |
The direct saving looks modest, but the real gain lies elsewhere: fewer lost calls at peak times (often 15 to 20% unanswered) and fewer no-shows. At MAD 1,200 average revenue per exam, recovering 5 exams a day represents over MAD 130,000 of revenue a month.
Compliance: law 09-08, CNDP and hosting
Health data is sensitive data under law 09-08. The centre must declare or obtain authorisation for the processing from the CNDP, collect explicit consent, secure transfers (encryption, logging) and choose a host that meets the authority's requirements. Budget MAD 5,000 to 15,000 of legal support and 2 to 4 weeks, to plan from the scoping stage so the launch is not delayed.
Mini case study
Dr Benjelloun, partner radiologist at a 3-site centre in Casablanca, sees his switchboard saturated from 9 to 11 am. He invests MAD 140,000 in a site with online booking, preparation sheets and WhatsApp reminders.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
After 4 months, 32% of appointments come through the site, no-shows drop from 11% to 7% and the centre recovers 4 exams a day previously lost to unanswered calls. At MAD 1,200 per exam over 22 days, that is MAD 105,600 of extra monthly revenue. The project pays back in under 2 months of additional revenue.
FAQ
How much does a diagnostic imaging centre website cost in 2026?
Budget MAD 90,000 to 180,000 (EUR 8,300 to 16,700) depending on the number of sites, exams and RIS or PACS integration, plus MAD 2,000 to 4,000 a month for maintenance and hosting.
Can patients book a contrast MRI online?
Yes, as a request subject to validation: the patient uploads the referral and staff confirm within 24 hours. Simple exams can be booked directly.
Does the site need to be declared to the data authority?
In Morocco, health data processing must be declared to or authorised by the CNDP. Plan 2 to 4 weeks and MAD 5,000 to 15,000 of support.
Should the site be multilingual?
Preparation sheets and booking work better in French and Arabic in Casablanca, or in the main community languages in London. An Arabic version adds MAD 15,000 to 30,000 depending on volume.
How long until launch?
Eight weeks on average, including 2 weeks to configure exam durations and the rules of each site.
Let's scope your project. Tell us your sites, exams and call volume, and we will price a website with online booking between MAD 90,000 and 180,000, deliverable in 8 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
