The verdict in three sentences
For a dental practice in Zug, the pages that matter most in a redesign are often the team profiles: a patient considering an implant wants to know who will treat them, with which title and training. A Kolonell redesign costs CHF 4,500 on Growth or CHF 8,200 on Premium (the multilingual tier, languages set in the quote), against CHF 15,000 to 35,000 in typical local agency quotes. Allow 3 to 4 weeks once copy, photos and title checks are in hand.
Why do team pages decide whether a Zug redesign works?
Patients in Zug include local families from the town, Baar and Cham, and many international residents and employees. Both groups look at the same thing before restorative treatment: the person, their title, the language of the consultation. The inventory of existing pages therefore starts with the team.
| Page type | What it must show | Who checks | Migration action |
|---|---|---|---|
| Dentist profile | Name, degree, specialist title if registered, languages spoken | The dentist concerned | Same URL or 301 to the new profile |
| Hygienist profile | Role, languages, care provided | Practice management | Can be merged into a team page |
| Team page | Recent photos with each person's written consent | Practice management | Kept, photos replaced |
| Implants page | Treatment steps, no promise of outcome | The implant dentist | Kept if it receives traffic |
| Careers page | Open associate and hygienist roles, how to apply | Practice management | New page, linked from the footer |
| Old profiles of departed dentists | Nothing | Practice management | 301 to the team page |
Two points need rigour. A specialist title is shown only if the dentist is actually registered as such; the federal register of medical professions (MedReg) lets you check. And applications go through a dedicated email address or a linked HR tool, never a public form that stores CVs with no framework.
What does the redesign cost, and what stays on quote?
| Scope | Regional freelancer (2026 ballpark) | Zug or Zurich agency | Kolonell |
|---|---|---|---|
| Simple site, 8 to 10 pages | CHF 4,000 to 8,000 | CHF 12,000 to 18,000 | Starter CHF 2,700 |
| 15 to 25 page site with profiles | CHF 7,000 to 14,000 | CHF 18,000 to 28,000 | Growth CHF 4,500 |
| Full German and English | CHF 10,000 to 18,000 | CHF 22,000 to 35,000 | Premium CHF 8,200, languages set in the quote |
| Online appointment booking | Separate | On quote | On quote, embedded or linked |
| Recall reminders, practice software | Separate | On quote | On quote |
| Team photo shoot | Third-party cost | Sometimes included | Third-party cost (local photographer) |
Kolonell writes native English or French copy. For the German version, writing or review by an independent native German translator is a third-party cost. Every tier includes a project manager reachable in your time zone and 3 months of support; see the international website offer.
How long does it take, and where are the risks?
| Step | Duration | Main risk | Mitigation |
|---|---|---|---|
| URL inventory | 2 days | Missing an old profile that receives traffic | Search Console export and full crawl |
| 301 map | 1 to 2 days | Deleted profiles returning a 404 | Every old URL redirected |
| Copy and titles | 1 week | Unregistered specialist title | MedReg check by the practice |
| Photos | Depends on the photographer | Portrait published without consent | Written consent from every team member |
| Design and build | 1 to 1.5 weeks | Online booking broken | Existing tool embedded as it is |
| Testing and go-live | 3 days, then 4 weeks of monitoring | Inconsistent hours or emergency details | Google Business Profile checked |
On advertising, the Medical Professions Act requires communication to be objective and in the public interest, and SSO members follow its professional rules: no painless claims, no superlatives, no promise about how long an implant will last. On data, the revFADP, in force since 1 September 2023, treats health data as sensitive personal data; the public form is limited to name, contact and reason, and tracking tags on treatment pages are reviewed with your privacy adviser. The GDPR may apply if you target EU residents. This is not legal advice.
What should you ask the provider, and when is a local agency the better fit?
- Does the 301 map cover profiles of dentists who have left?
- Who checks the titles shown on each profile?
- Is the German version written or reviewed by a native speaker?
- How does the careers page receive applications?
- What does maintenance cost after the included period?
A Zug or Zurich agency remains the better fit if you want on-site art direction, a video shoot at the practice or one provider who also runs your employer brand across several channels. For a clear site, accurate profiles and a clean migration, a fixed grid is often enough.
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*Illustrative example.* Zahnarztpraxis Lindenhang, a practice focused on implants and restorative dentistry near Zug's old town, has 3 dentists and 2 hygienists. It is looking for an associate. Its founder, Dr Anna Kessler, wants up-to-date profiles and a careers page.
- Team pages: 3 dentist profiles + 1 hygienist page + 1 team page + 1 careers page = 6 pages.
- Old profile URLs to redirect: 4, including 2 departed dentists.
- Budget: Premium CHF 8,200 + independent German translator (third-party cost, assumed CHF 2,000) + local photographer for 5 portraits (third-party cost, assumed CHF 1,200) = CHF 11,400.
- Comparison: a local agency quote of CHF 25,000 (ballpark) leaves a gap of CHF 13,600.
The practice expects no guaranteed hiring figure: it wants a clear careers page to share with candidates.
FAQ
How much does a dental practice website redesign cost in Zug?
CHF 4,000 to 35,000 with a local provider depending on scope (2026 ballpark). With Kolonell: CHF 2,700, 4,500 or 8,200, online booking on quote.
Should we show specialist titles?
Only if they are registered, which the practice checks in MedReg before go-live. On a site with 6 team pages, the check takes about an hour.
Are team photos included?
The photographer is a third-party cost, often CHF 800 to 1,500 for half a day in Zug (ballpark). Each portrait needs the person's written consent.
How long does the redesign take?
3 to 4 weeks once copy and photos are ready. The photo session often adds 1 to 2 weeks if it is not booked early.
Can the careers page receive CVs?
A dedicated address or a linked HR tool, on quote, is the safer route. The public form stays limited to 3 fields.
Let's scope your project. A redesign with team profiles, a careers page and a 301 migration, from CHF 4,500 to 8,200, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
