The verdict in three sentences
A dental practice in Stockholm redesigning its site in 2026 should expect EUR 10,000 to 23,600 with a local agency (about SEK 110,000 to 260,000, ballpark from typical agency quotes), against EUR 4,500 for Growth or EUR 8,200 for Premium on the Kolonell fixed grid. The step most practices underestimate is the advertising review before go-live: testimonials, before/after images and specialist titles all need checking against the rules that apply to dentists. Build takes 3 to 4 weeks once content is ready, and the launch belongs in a quiet week of your own booking calendar.
Where does the redesign budget go?
Breaking a quote into lines shows what you are paying for. Ballpark 2026 ranges for a Stockholm agency, converted at roughly 11 SEK per euro:
| Budget line | Stockholm agency (EUR) | Kolonell |
|---|---|---|
| URL inventory and content audit | 800 to 2,000 | included |
| Design of templates | 3,000 to 7,000 | included |
| Build of treatment and price-guide pages | 3,500 to 8,000 | included |
| Swedish and English copy | 1,500 to 4,000 | native English included, Swedish by the practice or a third party |
| 301 map and Search Console checks | 700 to 1,600 | included |
| Accessibility and compliance pass | 500 to 1,000 | included as a checklist, sign-off by the practice |
| Total | 10,000 to 23,600 | EUR 4,500 (Growth) or EUR 8,200 (Premium) |
A freelancer usually quotes EUR 2,700 to 7,300 (SEK 30,000 to 80,000) but rarely covers the migration plan. Kolonell Starter at EUR 2,700 suits a single-language site with a short treatment list. A Swedish and English site sits in Premium (the multilingual tier, languages set in the quote). See the international offer page.
What must the advertising review cover before go-live?
Dentists in Sweden are licensed by Socialstyrelsen and supervised by IVO, and marketing by healthcare providers is subject to rules on fair, non-misleading information. The practice, not the agency, signs off. This is not legal advice.
| Content element | Typical problem on old sites | Check before go-live |
|---|---|---|
| Specialist titles | general dentists described as orthodontists or implant specialists | title shown only if the dentist holds that specialist registration |
| Patient testimonials | quotes copied from review sites without consent | remove, or keep only where rules allow and consent is on file |
| Before/after photos | cropped images with no context | only with written consent and where permitted, no result promised |
| Treatment claims | painless, best in Stockholm, permanent result | neutral description of the treatment and what to expect at a visit |
| Prices and tandvårdsstöd | outdated price list, unclear state support wording | current price guide, state support described generally with a link to official information |
| Tracking pixels | ad pixels on implant and orthodontic pages | reviewed with the practice's privacy adviser |
How should the redesign be phased?
- Week 0, inventory. Every live URL listed, including treatment pages for general dentistry, hygiene, implants, clear aligners, whitening, emergency and children's dentistry, plus the price guide.
- Weeks 1 to 2, content. The practice confirms dentist names, registrations and the current price guide. Swedish text comes from the practice or a Swedish copywriter.
- Weeks 2 to 4, build. Templates, Swedish and English pages, booking linked or embedded.
- Week 4, review. Advertising checklist above, signed by the practice owner.
- Launch day. 301 map live, opening hours and emergency number checked on the site and Google Business Profile.
- Weeks 5 to 8. Search Console monitored, forms tested.
Which risks deserve a mitigation plan?
- Ranking loss on implant and aligner pages: one-to-one 301 map, no orphan URLs, sitemap resubmitted.
- Health data in open forms: under GDPR, overseen by IMY, the contact form asks for name, contact and a few words on the reason for the visit; never medical history, X-rays or personal identity numbers. Records stay in systems covered by the Patient Data Act.
- Booking disruption: online booking, patient portal (often BankID-based), recall reminders and practice management integrations stay on quote, embedded or linked, never rebuilt.
- Emergency continuity: the emergency phone line and hours appear on every page during and after the switch.
Ask any provider who signs the 301 map, how many review rounds are included, and who owns the domain and analytics at the end.
When is a Stockholm agency the better choice?
If you want a Swedish-speaking team at the practice for workshops, a photo shoot of the clinic and staff, or a long-term partner running local campaigns, a Stockholm agency makes sense. For a scoped redesign with a fixed price and a defined review step, a remote studio does the job.
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Mini case study
Illustrative example: Söderbrunn Tandvård, a fictional practice on Södermalm, treats adults under the state dental care support alongside privately priced implants and aligners. Its old site has 52 URLs, with English pages for international employees.
- Kolonell Premium: EUR 8,200
- Swedish copy review by a freelance copywriter (third-party cost, market assumption): about SEK 8,000, roughly EUR 730
- Total: about EUR 8,930, against a mid-range local quote around EUR 16,800
- Migration: 52 old URLs mapped to 40 new ones; 6 specialist claims removed in review because no specialist registration supported them
Booking stays in the practice's current system and is linked from every treatment page; that link-up is quoted separately.
FAQ
How long does a dental website redesign take in Stockholm?
Build takes 3 to 4 weeks once content is ready. With content preparation and review, plan 5 to 6 weeks in total.
Can we keep patient reviews on the new site?
Only where the rules allow it and consent is on file. Many practices link to their Google Business Profile instead of copying 1 review onto the site.
Is Premium needed for Swedish and English?
Yes. Two languages sit in Premium at EUR 8,200 (the multilingual tier, languages set in the quote); Growth at EUR 4,500 covers one language.
Will the new site connect to our BankID patient portal?
It links to it. Any deeper integration with the portal or practice management software is quoted separately, so the fixed price of EUR 8,200 stays fixed.
When should we launch?
On a quiet weekday chosen from your booking calendar, never in the week of a recall campaign. Keep the old site ready for 48 hours as a fallback.
Let's scope your project. Send us your URL list and current price guide, and we will return a fixed scope, a price on the EUR grid and a 3 to 4 week plan. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
