The verdict in three sentences
When a younger dentist buys a St Helier practice, the website redesign is the moment to take control of the fees, insurance and payment plan pages, which are often the most visited and the most fragile. An island agency will typically quote a 2026 ballpark of £5,000 to £14,000; Kolonell offers Starter at £2,300 and Growth at £3,900, delivered in 3 to 4 weeks once content is approved. The main risk is simple: publishing a fee, an insurer or a payment term the practice has not confirmed in writing.
What does buying the practice change for the website?
A practice taken over by a new owner, with associates seeing much of the patient list, inherits a site designed by the previous owner. Before any design question, the handover needs an inventory of digital assets:
- domain name and hosting transferred to the new entity, with admin access;
- email and forms landing in an inbox the new team actually reads;
- Google Business Profile ownership transferred, opening hours and emergency number checked;
- references to the previous owner removed or updated in team pages, bios and the legal notice;
- privacy notice rewritten in the name of the new controller, in line with the Data Protection (Jersey) Law 2018, overseen by the Jersey Office of the Information Commissioner;
- associate pages: accurate qualifications and registrations, specialist titles only where they match a registration recognised under local rules.
St Helier patients include islanders, residents who moved from the UK and international finance staff. Many compare fees and payment options before calling, so these pages must be accurate before they are attractive.
How do you write fees and insurance pages safely?
| Page element | What to write | What to avoid | Who signs off |
|---|---|---|---|
| Fee guide | 'From' prices actually charged, with an update date | Prices copied from the old site or a competitor | Practice owner |
| Emergency appointment | Real arrangements and slots | Promising same-day appointments if not guaranteed | Front-desk lead |
| Insurance and dental plans | Providers the practice has an agreement with | Insurer logos without written agreement | Owner and practice manager |
| Payment plans | General principle and link to terms | Unconfirmed rates or monthly amounts | Owner, with an adviser if credit is involved |
| Treatment estimates | How the estimate given after examination works | 'All-inclusive' amounts for complex treatment | Treating dentist |
| UK and international patients | Accepted payment methods, receipts provided | Promising reimbursement by an overseas insurer | Practice manager |
If a payment plan involves credit, have an adviser check the rules that apply in Jersey before publishing. This is not legal advice.
What does the redesign cost, and what stays on quote?
| Option | Upfront cost, 2026 ballpark | Timeline | Suited to |
|---|---|---|---|
| Island agency | £5,000 to £14,000 | 8 to 14 weeks | On-site meetings, ongoing local campaigns |
| UK specialist dental agency | £4,000 to £10,000 plus retainer | 6 to 12 weeks | Dental templates, long contract |
| Freelance | £1,500 to £4,500 | 4 to 10 weeks | Small site, little migration |
| Kolonell Starter | £2,300 | 3 to 4 weeks | Compact site after a takeover |
| Kolonell Growth | £3,900 | 3 to 4 weeks | Full fees, insurance and treatment pages |
| Kolonell Premium | £6,900 | 3 to 4 weeks | Premium (the multilingual tier, languages set in the quote) |
On quote: online booking, patient portal, recall reminders, integration with practice management software (Dentally or Exact-type tools) and finance application forms. Local ranges reflect typical quotes, not a survey. Tiers are set out on the international offer page.
What timeline and which go-live precautions?
Preparation at the practice, 1 to 3 weeks: access transfers, signed fee guide, list of confirmed insurers, associate bios. Kolonell then delivers in 3 to 4 weeks: URL inventory and 301 map in week one, copy and design in week two, build and testing in week three, then the owner's compliance review and go-live in week 3 or 4.
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Precautions: fee-guide and treatment URLs (implants, orthodontics, whitening, emergencies, children's dentistry) that receive visits keep their address or get a 301 redirect; the Search Console Pages report is watched for 4 weeks; the public form stops at name, contact details and a few words on the reason, with no insurance numbers or medical history; tracking pixels are reviewed with the privacy adviser; testimonials and before/after photos only where local rules allow, with consent. Pick a date outside the busiest weeks in the diary, not the first day after the takeover.
An island agency is the better choice if you want communications support around the takeover, with local press relations and regular meetings at the practice.
Mini case study
Illustrative example: Dr Sophie Le Quesne has just bought Seaward Dental Rooms (a fictional name) near Havre des Pas, where two associates see most patients. She picks Growth to rebuild the fees, insurance and team pages.
- Kolonell Growth: £3,900
- Logo refresh by an independent designer (third-party cost): £600
- Local photographer, half day (third-party cost): £400
- Year-one total: £4,900, against roughly £9,500 at the middle of the island agency range
- Maintenance: £80 x 33 months = £2,640 (market assumption; Kolonell maintenance after the 3 included months on quote)
- Estimated 3-year cost: £7,540
Her sign-off time: 6 sensitive pages x 30 minutes = 3 hours, to block out before go-live.
FAQ
Should a St Helier practice show prices on its website? It is not mandatory, but an approved 'from' guide cuts down comparison calls. Every price must be confirmed by the owner and carry an update date.
How much does a redesign cost after a takeover? A 2026 ballpark of £5,000 to £14,000 with an island agency. With Kolonell, £2,300 on Starter or £3,900 on Growth, with access transfers handled during preparation.
Can we show insurers' logos? Only those the practice has an agreement with and permission to use. Of the 6 elements in the table above, this is one of the most often wrong.
How long does the redesign take? 3 to 4 weeks with Kolonell once content is ready. Domain and Google profile transfers can add 1 to 2 weeks.
Can patients apply for a payment plan online? The site can explain the principle and link to the terms. An embedded finance form is on quote and should be checked by an adviser if credit is involved.
Let's scope your project. Tell us what you have taken over and what needs to change, and we will price a Growth redesign at £3,900, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
