The verdict in three sentences
For a group dental office in Quebec City, the question is not only the redesign price but the 3-year cost compared with continuing to patch the old site. On the Kolonell fixed grid, the redesign costs USD 4,900 (Growth) or USD 8,900 (Premium, the multilingual tier, languages set in the quote), delivered in 3 to 4 weeks once content is ready. Patching costs slightly less than Growth on paper, but leaves Law 25 compliance gaps, poor mobile readability and contradictory treatment pages in place.
Patch or redesign: which signals should decide?
In an office with four to six dentists, in Sainte-Foy, Charlesbourg or Lebourgneuf, the site has often grown in layers: one page per dentist added as people joined, hygienist profiles never removed after someone left, an appointment form sending emails to an inbox nobody reads. Each fix costs a few hundred dollars, and the whole never improves.
Three signals justify a redesign rather than another patch: the form collects more than name, contact details and a few words on the reason for the visit; the privacy policy and cookie handling do not match what Law 25 requires; and half the treatment pages (implants, orthodontics, hygiene, emergencies, children's care) are out of date. In Quebec, the Charter of the French language also requires French to be available: an English version can be added, never substituted.
What does each option cost over 3 years?
Local amounts are a 2026 ballpark from typical agency quotes and public rate pages of Quebec City area agencies, converted approximately into USD (CAD 1 ≈ USD 0.72). For Kolonell, the maintenance line is a market assumption of USD 150 per month from month 4; Kolonell maintenance after the 3 included months is on quote.
| Scenario | Year 1 | Year 2 | Year 3 | 3-year total |
|---|---|---|---|---|
| Patch the old site (fixes + hosting, market assumption) | USD 3,310 | USD 2,590 | USD 2,590 | USD 8,490 |
| Local agency redesign (≈ CAD 25,000 + USD 180/month maintenance) | USD 20,160 | USD 2,160 | USD 2,160 | USD 24,480 |
| Kolonell Starter USD 2,900 + 9 x 150 then 12 x 150 (market assumption) | USD 4,250 | USD 1,800 | USD 1,800 | USD 7,850 |
| Kolonell Growth USD 4,900 + 9 x 150 then 12 x 150 (market assumption) | USD 6,250 | USD 1,800 | USD 1,800 | USD 9,850 |
| Kolonell Premium USD 8,900 + 9 x 150 then 12 x 150 (market assumption) | USD 10,250 | USD 1,800 | USD 1,800 | USD 13,850 |
An honest reading: for a single-dentist office, Starter even costs less than patching over 3 years. For a group practice, Starter is often too narrow (5 pages for several dentists and treatment families); Growth costs about USD 1,360 more than patching over 3 years, roughly USD 38 a month, and resets the site properly. Tier details are on the international offer page.
What timeline and which risks should you plan for?
Typical timeline, 3 to 4 weeks once content is ready: URL inventory and 301 redirect map (week 1), native French copy and mockups (weeks 2 and 3), review by office management, cutover and Search Console monitoring (week 4). The project manager is reachable in the Eastern time zone.
| Risk | Warning sign | Planned measure | Who approves |
|---|---|---|---|
| Traffic loss on treatment pages | Implant or emergency pages top the clicks | URL inventory, 301 map, new sitemap | Kolonell |
| Wrong specialist titles | Orthodontist shown for a general dentist | Check against the Ordre's register | Office |
| Non-compliant advertising | Testimonials, superlatives, before/after | Review against the Ordre's code of ethics | Office |
| Personal data | Form asking for history or insurance number | Minimal form, Law 25 privacy policy | Person in charge of personal information |
| Cookies and pixels | Ad pixels on treatment pages | Off by default, reviewed with the adviser | Office + Kolonell |
| Site downtime | Cutover on a Monday morning | Tuesday or Wednesday cutover, TTL lowered to 300 s | Kolonell |
| Inconsistent team pages | Departed hygienist still listed | Staff list approved before go-live | Office |
What stays on quote: online booking, the patient portal, recall reminders and the connection to the office's practice management software, embedded or linked. Mentions of the RAMQ, which covers some dental care for children, and of the Canadian Dental Care Plan stay factual and approved by the office. Dentists in Quebec are members of the Ordre des dentistes du Québec, whose code of ethics governs advertising. This is not legal advice.
When is a Quebec City agency the better choice?
If the office wants a partner on site every month who also runs local ad campaigns and video shoots, an agency in the Capitale-Nationale region makes sense, and the USD 24,480 scenario includes that proximity. If the need is a clean site, French first, compliant and properly migrated, the fixed grid is usually more economical.
Questions to ask: is the French copy written by a native writer? Is the 301 map delivered in writing? Is the privacy policy in scope?
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Illustrative example: Centre dentaire Boréal, a fictional office in Sainte-Foy, brings together five dentists and four hygienists. The site has 58 indexed URLs, including 11 dentist or hygienist profiles, 3 of them outdated.
- Patching option: USD 8,490 over 3 years, with no structural overhaul.
- Kolonell Growth option: USD 9,850 over 3 years, including USD 4,950 of maintenance as a market assumption (33 months x USD 150; Kolonell maintenance after the 3 included months on quote).
- Difference: USD 1,360 over 3 years, about USD 38 a month, for a compliant site, current profiles and 58 URLs redirected or kept.
If the office adds English, the Premium tier brings the total to USD 13,850 over 3 years under the same assumption, still about USD 10,630 below the local agency scenario.
FAQ
Must the site be in French?
In Quebec, the Charter of the French language requires French to be available. An English version can be added with the Premium tier at USD 8,900, languages set in the quote.
What does Law 25 require of a dental office site?
Among other things, a published privacy policy and controls on tracking technologies. We build a minimal 4-field form; your person in charge of personal information approves the whole.
How long does the redesign take?
3 to 4 weeks once content is ready. For a 5-dentist office, plan about 1 hour of review per dentist.
Is online booking included?
No, it is on quote because it depends on your practice management software. It is embedded or linked, never rebuilt inside a USD 4,900 site.
What does maintenance cost after the 3 included months?
It is offered on quote. The USD 150 per month in the table is a market assumption used to compare scenarios over 3 years.
For your own 3-year calculation, request a free quote.
Let's scope your project. A Quebec City dental office redesign from USD 4,900 to 8,900 depending on languages, delivered in 3 to 4 weeks with a 301 map and a compliant form. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

