The verdict in three sentences
For a dental practice in Neuchâtel focused on orthodontics and clear aligners, the redesign is as much about data protection as design. A form that asks for medical history or photos of teeth, and advertising pixels on treatment pages, expose the practice far more than an ageing site does. With Kolonell, the redesign costs CHF 2,700, 4,500 or 8,200 depending on the tier, delivered in 3 to 4 weeks once content is approved, form and tag review included.
Which signs call for a redesign, and what does it cost in Neuchâtel?
Three signs come up in practices in the town centre and along the lakefront: a first-assessment form inviting visitors to upload smile photos, an aligner page built around a manufacturer brand rather than the practice, and a cookie banner that fires tags before the visitor has clicked anything. A site more than 5 years old and slow on mobile often completes the picture.
| Provider | Redesign budget (2026 ballpark) | Form and tag review | Usual timeline |
|---|---|---|---|
| Neuchâtel freelancer | CHF 3,500 to 9,000 | Rarely planned | 6 to 10 weeks |
| Local studio | CHF 9,000 to 18,000 | Optional | 8 to 12 weeks |
| Jura arc or Lake Geneva agency | CHF 18,000 to 30,000 | Often included | 10 to 14 weeks |
| Kolonell Starter | CHF 2,700 | Included | 3 to 4 weeks |
| Kolonell Growth | CHF 4,500 | Included | 3 to 4 weeks |
| Kolonell Premium (the multilingual tier, languages set in the quote) | CHF 8,200 | Included | 3 to 4 weeks |
Online booking, the patient portal, recall reminders and practice software integration stay on quote, embedded or linked from the existing tool. Tier details are on the international website offer.
What should the form contain after the redesign?
The revFADP, in force since 1 September 2023, treats health data as sensitive personal data. A reason for the visit can already reveal health information, so the public form keeps only what is strictly needed.
| Field in the old form | After the redesign | Reason |
|---|---|---|
| Full name | Kept | Needed to call back |
| Phone or email | Kept (one of the two) | Needed to reply |
| Short reason for visit | Kept, short field | Route to the right dentist |
| Medical history | Removed | Collected at the practice, not online |
| Smile photos or X-rays | Removed | Sensitive data outside any secure framework |
| Insurance number | Removed | Not needed before the first appointment |
| Date of birth | Removed | Asked when the patient file is opened |
If the practice genuinely wants photos before an aligner assessment, that goes through a dedicated secure tool, on quote, never a contact form.
Which tracking tags should stay on treatment pages?
An advertising pixel on the aligner page tells a third-party platform that a visitor is interested in orthodontic treatment. The exact rules differ between Swiss and European law; the decision is made with the practice's privacy adviser.
| Tag | Purpose | Pages concerned | Prudent approach |
|---|---|---|---|
| Cookieless audience measurement | Visits per page | Whole site | Acceptable with clear information |
| Search Console | Rankings and errors | No tag on pages | Keep |
| Social network advertising pixel | Ad targeting | Treatment pages | Removed, or loaded after explicit consent |
| Google Ads conversion tag | Measuring enquiries | Thank-you page | After consent |
| Click heatmap tools | Behaviour analysis | Treatment pages | Avoid on these pages |
| Third-party chat widget | Visitor questions | Whole site | Reviewed: it must not invite visitors to describe symptoms |
For visitors targeted in the European Union, the GDPR applies as well. This is not legal advice.
Timeline, migration and when a local agency is the better choice
Once copy is ready: week 1, URL inventory and 301 map (aligners, children's orthodontics, hygiene, emergencies, fee guide); week 2, structure and copywriting; week 3, build, reduced form, consent manager; week 4, testing, advertising review and go-live, then 4 weeks of Search Console monitoring. The Medical Professions Act requires advertising to be objective and in the public interest: no promise about treatment length or aesthetic outcome, and the orthodontist title appears only if the dentist is registered as a specialist, which the practice checks. Opening hours and emergency number stay identical on the site and the Google Business Profile, and the switch-over avoids the back-to-school period, a busy time for children's orthodontics.
Questions to ask: which fields stay in the form? Which tags load before consent? Is the 301 map delivered as a file? Who reviews the advertising wording?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
A Neuchâtel agency remains the better choice if you want face-to-face support, a local poster campaign or custom development around your practice software.
Mini case study
*Illustrative example.* Cabinet Dentaire des Trois-Rives, an orthodontics and aligner practice in central Neuchâtel, is run by Dr Camille Vuillemin. Its old form has 11 fields, 4 of them health-related, and the site loads 6 third-party tags before any click.
- Form: 11 fields cut to 3.
- Tags: 6 audited, 2 kept (audience measurement, conversion after consent), 4 removed.
- 301 map: 28 URLs, 9 treatment pages kept.
- Budget: Growth CHF 4,500 + review by an independent privacy adviser (third-party cost, assumed CHF 900) = CHF 5,400.
- Comparison: a local studio quote of CHF 16,000 (ballpark) leaves a gap of CHF 10,600.
The practice does not count on the redesign to fill its diary: it wants a site that no longer collects what it should not.
FAQ
How much does a dental practice website redesign cost in Neuchâtel?
CHF 3,500 to 30,000 with a local provider (2026 ballpark). With Kolonell: CHF 2,700, 4,500 or 8,200, booking and practice software on quote.
Can we ask for photos before an aligner assessment?
Not through a contact form. A dedicated secure tool is possible, on quote, and the public form stays limited to 3 fields.
Should we remove every advertising pixel?
On treatment pages, the prudent approach is to remove them or load them after explicit consent. In the illustrative case, 4 of 6 tags were removed.
How long does the redesign take?
3 to 4 weeks once content is ready, including about 2 days for the form and tag audit.
Will the aligner page lose its rankings?
A temporary dip is possible; a precise 301 redirect and 4 weeks of monitoring limit it. No ranking is guaranteed.
Let's scope your project. A 10 to 20 page redesign with a minimal form, tag review and 301 migration, from CHF 2,700 to 8,200, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
