The verdict in three sentences
A Miami dental practice redesign has to protect three assets: the treatment and neighborhood pages that bring patients from Google, the booking flow, and the confidentiality of health data entered in forms. A local agency or a national dental marketing agency typically charges USD 10,000 to 60,000 (2026 ballpark), often with a monthly retainer, while Kolonell's fixed grid runs $2,900 to $8,900 with delivery in 3 to 4 weeks once content is ready. In Miami, an English and Spanish site is essential to reach a large share of your patients.
How do you know your site needs a redesign?
In Brickell, Coral Gables or Miami Beach, the signals are fairly consistent:
- the Spanish version is machine-translated or missing;
- the appointment button opens a generic form sent by unencrypted email;
- implant, clear aligner or veneer pages have not been reviewed in more than 3 years;
- international patients (Latin America, the Caribbean) find neither indicative fees nor practical information;
- pages take more than 3 seconds to load on mobile.
What budget for a Miami redesign in 2026?
Ranges are a 2026 ballpark based on typical local agency quotes and public rate pages of specialist agencies, for a 30 to 80 page site.
| Option | Redesign budget | Common recurring fees | Typical timeline |
|---|---|---|---|
| Miami freelancer | USD 5,000 to 15,000 | variable | 6 to 12 weeks |
| National dental marketing agency | USD 10,000 to 40,000 | USD 500 to 2,500 per month | 8 to 14 weeks |
| Local agency in Brickell or Coral Gables | USD 20,000 to 60,000 | often a monthly retainer | 10 to 18 weeks |
| Kolonell Starter | USD 2,900 | on quote after 3 months | 3 to 4 weeks |
| Kolonell Growth | USD 4,900 | on quote after 3 months | 3 to 4 weeks |
| Kolonell Premium | USD 8,900 | on quote after 3 months | 3 to 4 weeks |
Premium is the multilingual tier: for an English and Spanish site, possibly Portuguese, it is the logical choice, with the number of languages set in the quote. Every package includes a project manager reachable in your time zone, native copywriting, delivery in 3 to 4 weeks and 3 months of support. Connecting online booking to your practice management software, a patient portal or an app stay on quote, as does local search work. See the international offer.
What timeline should you plan?
| Phase | Scope | Kolonell duration | Watch point |
|---|---|---|---|
| Audit | URL inventory, pages that generate calls | 2 to 3 days | Export Search Console first |
| Content | Treatment pages, team, accepted insurance, Spanish version | practice side, 2 to 4 weeks | Sign-off by the lead dentist |
| Design | Home, treatment, neighborhood and team templates | week 1 | Booking button visible on mobile |
| Build | CMS, forms, bilingual pages | weeks 2 and 3 | No tracking tools on health forms without prior review |
| QA | Redirects, accessibility, form tests | week 4 | Test in English and Spanish |
| Monitoring | Calls, bookings, 404 errors | 6 to 8 weeks | Compare with the previous month |
Which risks should you watch and how do you reduce them?
Loss of local visibility. Pages such as dental implants Coral Gables or dentista en Miami often drive most calls. Full URL inventory, a 301 redirect map to the new pages, the new sitemap submitted in Search Console and 404 monitoring for 8 weeks.
Health data. If your practice is a HIPAA covered entity, appointment and intake forms that collect medical information should run through vendors able to sign a Business Associate Agreement. Be careful too with ad pixels and analytics on those pages, as federal regulators have issued guidance on tracking technologies. The Florida Information Protection Act of 2014 also requires reasonable security measures and breach notification for certain personal information.
Advertising and reviews. The Florida Board of Dentistry regulates dental advertising, including disclosures that go with advertised fees and the use of specialty titles: have fee and team pages reviewed before launch. The FTC's 2024 rule on consumer reviews and testimonials bans fake and purchased reviews: import only genuine, traceable reviews. Before/after photos must come from real patients who gave written consent.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Accessibility. ADA Title III is regularly invoked against healthcare websites in Florida: target WCAG 2.1 or 2.2 AA in both languages.
Downtime. Switch over on a closed day and keep the old form live until the new one is validated. This is not legal advice.
When is a Miami agency the better choice?
If you are opening a second office and want an on-site video shoot with your dentists, an ad campaign managed day to day and regular meetings at your practice, a local agency has a real edge. If you need a fast, compliant bilingual site that is easy to update, a remote studio is enough, with a local photographer booked for half a day.
Questions to ask: who hosts the forms and signs the BAA, how many URLs are redirected, who owns the domain, who writes the Spanish version and who reviews advertising disclosures.
Mini case study
Illustrative example: Dr. Marisol runs a two-chair, two-dentist practice in Coral Gables with 60 pages, including 25 treatment pages and 30 articles. Her current agency proposes a redesign at USD 18,000 plus USD 1,500 per month.
Kolonell Premium option, English and Spanish: USD 8,900. With an average first-year new patient value the practice estimates at USD 900, the redesign pays back after 8,900 / 900 = 10 new patients, about 3 a month over one quarter. The local quote needed 18,000 / 900 = 20 patients before the first retainer month.
FAQ
How much does a dental practice website redesign cost in Miami? As a 2026 ballpark, from USD 5,000 with a freelancer to USD 60,000 with a full-service local agency. With Kolonell, $2,900 to $8,900 depending on the tier.
Do we need a Spanish version? In Miami, yes in most cases: a large share of patients prefer Spanish. The Premium tier at $8,900 is the multilingual tier, with languages set in the quote.
Does the booking form need to be HIPAA compliant? If you are a covered entity and the form collects health information, yes: a vendor with a BAA and encrypted transmission. A simple name and phone form reduces exposure.
Can we show reviews and before/after photos? Yes, if they are genuine and consented. The 2024 FTC rule allows civil penalties per violation for fake reviews.
How long does the redesign take? 3 to 4 weeks with Kolonell once content is approved, versus 8 to 18 weeks on average with a local agency.
Let's scope your project. Tell us your page count, languages and ideal launch date, outside your busiest season. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
