The verdict in three sentences
In 2026, a dental practice website redesign in Houston typically costs USD 8,000 to 35,000 with a local agency, or USD 300 to 700 a month on a dental marketing subscription platform, while Kolonell's grid is fixed: $2,900 (Starter), $4,900 (Growth) or $8,900 (Premium). For a practice in River Oaks, the Heights or Memorial seeing English and Spanish speaking patients, the tricky part is migrating treatment pages and the booking module, not the visual design. Also plan a review of the copy against Texas State Board of Dental Examiners advertising rules before launch.
Does your practice website need a redesign?
- Treatment pages (implants, orthodontics, whitening, emergencies) are platform boilerplate, identical to dozens of other practices.
- There is no Spanish version, or it was machine translated.
- The booking button opens a form asking for medical history in a free-text field.
- Before/after photos are presented as an expected outcome.
- The site has never been tested with a keyboard or a screen reader.
- You are not sure whether the domain is in your name or the platform's.
What does the redesign cost, and over 3 years?
Houston practices often compare an agency, a freelancer and a subscription platform. 2026 ballparks from typical quotes and public rate pages; market monthly fees are market assumptions.
| Option | Upfront cost | Monthly (market assumption) | 3-year total | Domain and content |
|---|---|---|---|---|
| Local dental marketing agency | USD 8,000 to 25,000 | USD 200 to 600 | USD 15,200 to 46,600 | check the contract |
| General web agency in Houston | USD 12,000 to 35,000 | USD 150 to 400 | USD 17,400 to 49,400 | usually the client's |
| Dental subscription platform | USD 0 to 3,000 | USD 300 to 700 | USD 10,800 to 28,200 | often held by the platform |
| Freelancer | USD 3,000 to 10,000 | USD 100 to 250 | USD 6,600 to 19,000 | variable |
| Kolonell Growth | $4,900 | 3 months included, then on quote | $4,900 + maintenance on quote | in the practice's name |
| Kolonell Premium (the multilingual tier, languages set in the quote) | $8,900 | 3 months included, then on quote | $8,900 + maintenance on quote | in the practice's name |
Every tier includes a project manager reachable on Central time, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support. Details are on our international offer page.
What is a realistic timeline?
| Phase | Kolonell | Watch point |
|---|---|---|
| URL inventory, 301 map, Search Console export | days 1 to 3 | treatment pages that already bring calls |
| Site structure: treatments, team, insurance, emergencies, Spanish | week 1 | one page per treatment, not a catch-all |
| Copywriting and content migration | weeks 1 and 2 | copy reviewed by the practice owner |
| Build, accessibility, mobile speed | weeks 2 and 3 | WCAG 2.2 AA target |
| Advertising compliance review | week 3 | specialty claims, testimonials, price offers |
| Launch and monitoring | week 4 | 404s and calls tracked for 30 days |
The 3 to 4 weeks start once content is gathered. Integration with the booking or practice management software runs on a separate track, on quote.
Which risks are specific to a dental practice?
- Treatment pages: these are often the pages that bring patients. Keep their URLs, or 301 each to its exact equivalent, never to the home page.
- Booking: a practice software widget, a simple callback request and full online booking differ in cost and risk. This integration stays on quote.
- Health data: a public form collects the minimum (name, phone, preferred slot). Forms that gather health information belong in HIPAA-compliant tools with a signed business associate agreement (BAA). Tracking pixels on appointment pages deserve a review with your compliance advisor.
- Advertising: Texas State Board of Dental Examiners rules cover, among other things, specialty claims and testimonials. No before/after photo should suggest a guaranteed result.
- Accessibility and email: ADA Title III suits often target healthcare sites; CAN-SPAM covers newsletters; state privacy laws have thresholds to check.
This is not legal advice.
What stays on quote, what to ask, and when to choose a local agency
On quote: practice management software integration, online booking, secure patient forms, online payment, search and advertising work. Questions to ask: is the domain in the practice's name? Can I leave with my copy if I cancel? Who checks advertising compliance? How are treatment pages redirected?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
A Houston agency is the better choice if you want quarterly video shoots in the practice, monthly Google Ads and social management, or someone who drops by the office. For a well-scoped bilingual redesign, a fixed grid is easier to compare.
Mini case study
Illustrative example: Heights Bayou Dental, three dentists, two chairs in the Heights and two in Memorial, many energy sector families and a Spanish-speaking patient base. The practice pays a platform USD 550 a month today, so USD 19,800 over 3 years. Choice: Premium (the multilingual tier, languages set in the quote) at $8,900, booking software integration on quote. Third-party costs: local photographer for the team, USD 900, and a review of the Spanish version by an independent native reviewer, USD 1,000. Known total: 8,900 + 900 + 1,000 = USD 10,800. Maintenance after the 3 included months: on quote at Kolonell; as a market assumption, USD 150 a month over 33 months would be USD 4,950.
FAQ
Will the site be in English and Spanish?
Yes, with the Premium tier at $8,900, with languages set in the quote. A native Spanish review can go to an independent reviewer, around USD 1,000 for a 15-page site.
Can I keep my Google reviews and rankings?
Reviews live on your Google listing, separate from the site. For rankings, every old URL gets a 301 redirect and we monitor Search Console for 30 days.
Is online booking included?
A call button and a callback request are. Connecting your practice management software is quoted separately, because it depends on the vendor.
Can we show before/after photos?
Yes, with written patient consent and a clear note that results vary. We place them in a gallery optimized to under 200 KB per image.
How long will my site be offline?
In practice, a few minutes during the DNS switch. Everything is prepared on a staging site during the 3 to 4 week project.
Let's scope your project. A bilingual redesign with migrated treatment pages, a 301 map and a compliance review, delivered in 3 to 4 weeks from $4,900. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
