Website redesign for a dental practice in Fribourg: budget, timeline and risks (2026)

The verdict in three sentences

For a dental practice in Fribourg, the redesign turns first on the multilingual journey: a German-speaking patient from the Lower Town, a university student or an expatriate with a broken tooth on a Sunday must find the emergency page in their language, in one click. A subfolder structure with correct hreflang tags, and a 301 migration of every old URL, keep the pages that already rank. With Kolonell, allow CHF 4,500 on Growth for one main language and CHF 8,200 on Premium (the multilingual tier, languages set in the quote), delivered in 3 to 4 weeks once content is ready.

Why is the multilingual journey the core of the redesign?

Fribourg lives in French and German, and some patients also search in English. Many older practice sites rely on a machine translation widget: the translated pages do not exist for Google, and treatment vocabulary is often approximate.

The usual choice: subfolders, with fr-CH, de-CH, en and an x-default value pointing to the French home page or a language selector.

What budget for a multilingual redesign in Fribourg?

Kolonell writes native French and English; the German version goes through an independent native German translator, a third-party cost to plan for. Every tier includes a project manager reachable in your time zone and 3 months of support, detailed on the international offer.

How do you migrate without losing the emergency page?

Typical schedule once copy is ready:

• Days 1 to 3: inventory of every URL, including old translated pages, and a Search Console export.
• Days 4 and 5: 301 map per language and hreflang table.
• Week 2: French and English copywriting, German sent to the translator.
• Week 3: build, language selector, identical emergency number in all three versions.
• Week 4: testing, compliance review, go-live on a Tuesday, then 4 weeks of monitoring.

The rules are the same in every language. The Medical Professions Act requires advertising to be objective and in the public interest, and SSO members follow its professional rules: no painless claims or superlatives, in German as in English. The revFADP, in force since 1 September 2023, treats health data as sensitive personal data: the form asks for neither medical history nor insurance number, and tracking tags on treatment pages are reviewed with your privacy adviser. The GDPR may also apply if you target EU residents. This is not legal advice.

Questions to ask, and when to prefer a Fribourg agency

• Are old translated pages included in the 301 map?
• Who writes and who reviews the German version?
• How are the emergency number and weekend hours kept in sync with the Google Business Profile?
• Does the language selector lead to the equivalent page, or to the home page?

A Fribourg or Bern agency keeps the edge if you want face-to-face meetings in both languages, a video shoot at the practice or one partner for bilingual print and signage.

Mini case study

*Illustrative example.* Cabinet Dentaire Pont-Lumière in Fribourg offers broad emergency cover on weekdays and Saturday mornings. Its director, Dr Marc Overney, wants a site in French, German and English.

• Scope: 14 pages per language, so 42 pages and 14 hreflang groups.
• Old URLs: 31, including 9 pages from the old translation widget to redirect.
• Budget: Premium CHF 8,200 + German review by an independent translator (third-party cost, assumed CHF 1,600) = CHF 9,800.
• Comparison: a local agency quote of CHF 28,000 for three languages (ballpark) leaves a gap of CHF 18,200.
• Go-live: a Tuesday in February, outside the weeks when university terms start.

The practice sets no numeric target for new patients: it wants every visitor to find emergency care in their language.

FAQ

How much does a multilingual dental website redesign cost in Fribourg?

CHF 8,000 to 35,000 with a local provider for two or three languages (2026 ballpark). With Kolonell, Premium at CHF 8,200, languages set in the quote, German review as a third-party cost.

What is hreflang, and why does it matter?

These tags tell Google which version to show to which visitor. Across 42 pages, a single non-reciprocal tag is enough to create duplicates.

Can we keep machine translation?

It is not advisable for treatment pages: they are not indexed and the vocabulary may be wrong. A human review of 14 pages often costs CHF 1,200 to 2,000 (ballpark).

How long does the redesign take?

3 to 4 weeks once content is ready. The German translation often adds 1 week if it is not started early.

Is online emergency booking included?

No, it stays on quote, embedded or linked from your tool. The emergency number stays clearly displayed on all 3 versions.

Let's scope your project. A redesign in two or three languages with hreflang and a 301 migration, CHF 8,200 on Premium, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.