The verdict in three sentences
In Cork, redesigning a family dental practice website is mostly about content migration: parent guides, FAQs and treatment pages built up over the years, some of them too thin to be useful. Expect a 2026 ballpark of €4,000 to €12,000 from a local agency, or €4,500 on the Kolonell Growth tier, delivered in 3 to 4 weeks once content is signed off. Budget is rarely the real risk: pages deleted without redirects and copy rewritten without a clinical check are what cost traffic and trust.
Does your Cork family practice website need a redesign?
A practice treating children and families, from Douglas to Ballincollig or Bishopstown, tends to pile up pages: a post on baby teeth, another on fissure sealants, three FAQs repeating each other, a page on public schemes nobody has reread. Signs a redesign is due: parents phone with questions the site already answers but that are impossible to find on mobile; several pages compete for the same search; the site mentions public schemes (the DTSS medical card, PRSI dental benefit) in wording the practice has not checked; the contact form asks for health details about the child. Many Cork families also work for multinationals and read the site in English as a second language, so short sentences and plain words help.
What does the redesign cost, line by line?
| Cost line | Local agency (Cork), 2026 ballpark | Freelance | Kolonell Growth |
|---|---|---|---|
| Design and build | €3,000 to €7,000 | €1,200 to €3,000 | Included in €4,500 |
| Copywriting and page rewrites | €800 to €3,000 | Often not offered | Native copywriting included, volume set in the quote |
| URL inventory and 301 map | €300 to €1,200 | Varies | Included in the redesign |
| Accessibility checks | €300 to €1,000 | Rarely | Baseline checks included |
| Post-launch support | Often a monthly fee | Case by case | 3 months included, then on quote |
| Indicative total | €4,000 to €12,000 | €1,500 to €5,000 | €4,500 |
The Starter tier (€2,700) suits a small practice with little content to migrate; Premium (€8,200) is the multilingual tier, languages set in the quote, for example if you want an Irish-language version. Local ranges reflect typical agency quotes, not a study. All tiers are set out on the international offer page.
How do you sort content: keep, rewrite, merge or drop?
Migration is the heart of the redesign. Every URL gets a decision, and every URL that disappears gets a 301 redirect to the closest page.
| Content type | Example | Typical decision | Redirect |
|---|---|---|---|
| Treatment page that ranks | Orthodontics for children | Keep the URL, refresh the copy | None |
| Detailed parent guide | A child's first visit | Rewrite in short sentences | None if the URL is kept |
| Duplicate FAQs | Three pages on brushing | Merge into one FAQ | 301 the other two to the single FAQ |
| Thin page | 80-word news item | Drop | 301 to the related treatment page |
| Public schemes page | Medical card, PRSI | Rewrite after the practice checks it | None |
| Old fee PDF | Outdated fee list | Replace with an approved page | 301 the PDF to the new page |
| Discontinued treatment | No longer offered | Drop | 301 to the general treatments page |
Before dropping anything, check 12 months of clicks in Search Console: a modest page can capture very specific searches from parents.
What timeline and which risks should you plan for?
- Week 0, preparation (practice): Search Console export, list of treatments actually offered, Dental Council registration numbers checked, photos.
- Week 1, inventory and structure (Kolonell): decision table for every URL, new sitemap, draft 301 map.
- Week 2, copy and design: rewritten pages, mobile designs, clinical read-through by the dentist.
- Week 3, build and testing: accessibility, speed, forms, embedding or linking the existing booking tool.
- Week 3 or 4, review and go-live: final practice sign-off, redirects live, sitemap submitted, Google profile checked, avoiding back-to-school weeks if those are busy for you.
The main risks: lost traffic if a single ranking page is dropped without a 301; factual errors in rewritten copy, hence the mandatory clinical read-through; over-curious forms, which should stop at the parent's name, contact details and a few words on the reason, in line with GDPR and Ireland's Data Protection Act 2018, overseen by the Data Protection Commission; advertising claims to review against the Dental Council's code on advertising, with no superlatives or promised results and specialist titles only where they match an actual registration; downtime, limited by a DNS switch at a quiet hour. The European Accessibility Act adds to the case for an accessible site. This is not legal advice.
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What stays on quote, and when is a Cork agency the better choice?
On quote: online booking, patient portal, recall reminders, integration with practice management software (Dentally or Exact-type tools) and any SEO work beyond the migration. Questions to ask: how many rewritten pages are included? Who does the clinical read-through? Is the 301 map delivered as a spreadsheet?
A Cork agency is the better choice if you want someone dropping into the practice every month, regular video shoots with families, or ongoing management of local campaigns.
Mini case study
Illustrative example: Dr Aoife Brennan runs Lee Bank Family Dental (a fictional name), a family and paediatric practice in Ballincollig. The audit lists 72 URLs: 24 to keep, 20 to rewrite, 16 to merge and 12 to drop, which means 28 301 redirects.
- Kolonell Growth: €4,500
- Local photographer, half day (third-party cost): €400
- Internal clinical read-through: 20 pages x 20 minutes = about 6 h 40 of the dentist's time
- Year-one total: €4,900, against roughly €8,000 at the middle of the local agency range
- Maintenance: €70 x 33 months = €2,310 (market assumption; Kolonell maintenance after the 3 included months on quote)
- Estimated 3-year cost: €7,210
FAQ
How much does a dental practice website redesign cost in Cork? A 2026 ballpark of €4,000 to €12,000 with a local agency. With Kolonell, €2,700 on Starter, €4,500 on Growth and €8,200 on Premium.
Do we have to keep every old page? No: in the illustrative case above, 28 of 72 URLs go. Each one gets a 301 redirect so visitors arriving from Google are not lost.
How long does the migration take? The redesign is delivered in 3 to 4 weeks once content is ready. Allow one week of preparation and a few hours of clinical read-through at the practice.
Can we mention the medical card or PRSI benefit? Yes, in general terms and after the practice checks which schemes it takes part in. An up-to-date page saves pointless calls, with no figures that have not been verified.
Is online booking included? No, it is a separate line on quote. Your existing tool is embedded or linked, and the 3 included months of support cover the site settings.
Let's scope your project. Send us the list of your current pages and we will price the migration and a Growth redesign at €4,500, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
