The verdict in three sentences
A Copenhagen dental practice should redesign its website when most bookings still come by phone because the mobile path is unclear, when the treatment pages no longer match the team, or when the English version has been left behind. Local agencies typically quote DKK 60,000 to 250,000 (about EUR 8,000 to 33,500), while Kolonell works on a fixed grid of EUR 2,700 (Starter), EUR 4,500 (Growth) and EUR 8,200 (Premium), delivered in 3 to 4 weeks once content is ready. The real risks are losing rankings on treatment pages, a broken booking widget on launch day and copy that does not respect Danish rules on health care advertising.
Which signals show that a redesign is due?
Practices in Indre By, Frederiksberg, Østerbro and Nørrebro treat Danish residents and a large number of international employees. Five signals come up again and again:
- over 60% of visits come from mobile, yet the booking button sits below the fold;
- the English page covers only half of the treatments;
- dentist profiles still show people who have left;
- indicative prices are more than two years old;
- nobody can edit the CMS without calling the previous provider.
What budget should you plan for the redesign?
| Option | 2026 ballpark | Approx. EUR | Typical delay |
|---|---|---|---|
| Copenhagen freelancer | DKK 20,000 to 50,000 | EUR 2,700 to 6,700 | 4 to 10 weeks |
| Small local studio | DKK 60,000 to 120,000 | EUR 8,000 to 16,100 | 8 to 12 weeks |
| Established health care agency | DKK 120,000 to 250,000 | EUR 16,100 to 33,500 | 10 to 16 weeks |
| Kolonell Starter | EUR 2,700 | EUR 2,700 | 3 to 4 weeks |
| Kolonell Growth | EUR 4,500 | EUR 4,500 | 3 to 4 weeks |
| Kolonell Premium | EUR 8,200 | EUR 8,200 | 3 to 4 weeks |
Local ranges: typical agency quotes and public rate pages of local agencies, rounded, at about DKK 7.46 per EUR. Kolonell prices include a project manager reachable in your time zone, native English or French copywriting and 3 months of support. Danish and English sit in Premium (the multilingual tier, languages set in the quote). Details on the international offer page.
What stays on quote: the online booking module (embedded from the tool the practice already uses), any MitID-based patient portal and integrations with the practice management software.
What is a realistic timeline, phase by phase?
| Phase | Kolonell | Typical local agency | Most common blocker |
|---|---|---|---|
| URL inventory and content audit | Week 1 | 1 to 2 weeks | Search Console access cannot be found |
| Structure and copy | Week 2 | 2 to 4 weeks | Dentists approving treatment texts |
| Design and build | Weeks 2 to 3 | 3 to 6 weeks | Team photos need reshooting |
| Booking and forms | Week 3 | 1 to 2 weeks | Access to the booking system account |
| Compliance review | Week 3 | 1 week | Claims that need rewording |
| Redirects and go-live | Week 4 | 1 week | DNS managed by a third party |
The 3 to 4 weeks start once content is ready. In practice, the clinical team's sign-off on texts sets the real date.
What can go wrong, and how do you contain it?
Traffic loss. Export every URL, flag in Search Console the ones that bring visits (implants, whitening, emergency dentist, children's dentistry) and map each to its new address with a 301 redirect. Submit the new sitemap on launch day and watch coverage for 4 weeks.
Broken booking. Test the embedded module on three phones before the switch and keep a phone number visible at all times.
Compliant copy. Denmark regulates the marketing of health services: no promise of results, no misleading comparisons, no before and after photos presented as a guarantee. Have the responsible dentist review every treatment page before go-live. This is not legal advice.
Health data. The public form asks for a name, contact details and the general reason for the visit. No detailed medical information in an open form: it goes through the practice's secure channel. The GDPR applies, supervised by Datatilsynet.
Downtime. Switch DNS on an evening when the practice is closed and keep the old site for 30 days for rollback.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Which questions should you ask, and when is a local agency better?
Ask who writes the 301 map, how booking is tested, who reviews the Danish version, what is on quote and in whose name the domain and hosting sit. A Copenhagen agency remains the better choice if you want a native Danish copywriter in your meetings, a photo shoot in the practice the same week, or a MitID patient portal developed together with the site.
Mini case study
Illustrative example. Mette Lund runs Tandlægerne Fælledhave, a fictional Østerbro practice with 3 dentists and 2 hygienists. The site has 52 URLs, 14 of which bring visits, and 40% of patients are international employees.
- Local studio quote: DKK 110,000, about EUR 14,700, 10 weeks.
- Kolonell Premium (the multilingual tier, languages set in the quote: Danish and English): EUR 8,200.
- Danish proofreading by an independent translator (third-party cost): about EUR 600.
- Total: EUR 8,800, a gap of about EUR 5,900.
- Hosting and care over the following 33 months at EUR 80 a month, market assumption; Kolonell maintenance after the 3 included months is on quote: 33 x 80 = EUR 2,640.
The existing booking tool is kept and embedded on quote, with no change of system.
FAQ
How long does the redesign take?
Kolonell delivers in 3 to 4 weeks once content is ready. Local agencies often plan 8 to 16 weeks, including text approval.
Is online booking included?
It stays on quote: we embed the tool you already use. The EUR 2,700 to 8,200 grid covers the public website.
Do we need Danish and English?
If more than 20 to 30% of your patients are international, yes. Both languages sit in Premium at EUR 8,200, languages set in the quote.
Can we publish before and after photos?
Danish health advertising rules are strict and any promise of results should be avoided. Have the responsible dentist approve every visual before go-live, on 100% of treatment pages.
Will we lose our rankings?
Not if every useful URL gets a 301 redirect and coverage is monitored for 4 weeks in Search Console. That is part of the project.
Let's scope your project. A dental practice redesign in Danish and English, from EUR 2,700 to 8,200 depending on scope, live in 3 to 4 weeks once texts are approved. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
