Website redesign for a dental practice in Brussels: budget, timeline and risks (2026)

The verdict in three sentences

Redesigning a dental practice website in Brussels costs €8,000 to €25,000 at a Brussels agency in 2026, against €2,700 (Starter), €4,500 (Growth) or €8,200 (Premium) on Kolonell's fixed grid. In Brussels, the challenge specific to dental practices comes down to two words: languages (French, Dutch, often English for EU officials) and restraint, imposed by Belgian rules on healthcare advertising. Once the dentist has approved the copy, the redesign takes 3 to 4 weeks, migration and redirects included.

Has your current site had its day?

Tick the rows that apply. From 4 points upwards, a redesign is usually justified.

What budget for a redesign in Brussels in 2026?

2026 ballpark based on typical agency quotes and public agency rate pages.

Every tier includes a project manager reachable on Brussels time, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support. If you want a Dutch check by an independent native reviewer, that is a third-party cost, budgeted separately. Details are on the international offer.

What stays on quote: deep integration of the online diary or practice software (a link or simple embed of your existing tool is enough in most cases), a patient area and any custom feature.

Which steps, and how long?

• Days 1 to 3: inventory. Export URLs from Search Console, identify treatment pages that get visits (implants, orthodontics, emergencies), list pages to merge.
• Days 4 to 8: structure and copy. One page per treatment, written factually, then reviewed by the principal dentist. Dentist profiles show their actual professional titles.
• Days 9 to 15: build. Templates, language versions, minimal form, cookie banner, link to the online diary.
• Days 16 to 20: QA. 301 redirect testing, accessibility checks (contrast, keyboard navigation), compliance review of all marketing content.
• Around day 21: go-live. Switch on a weekday evening, old site kept for 30 days, Search Console monitoring for 8 weeks.

The 3 to 4 week timeline assumes the dentist approves copy quickly and translations keep the same pace.

What risks are specific to a Brussels dental practice?

Healthcare advertising. In Belgium, legal and professional rules closely govern advertising by dental practitioners. Stay informative: treatments offered, team, access, languages spoken, agreement status with the national health insurance scheme. No promise of results, no comparison with other practices, caution with before/after photos and testimonials. Have the content reviewed by the principal and, if in doubt, by your professional body.

Health data. Under GDPR, health data is special category data, and the Data Protection Authority (APD/GBA) is the competent regulator. The public form is limited to name, contact details, preferred language and preferred slot. No free-text field for symptoms.

Tracking tags. Analytics and advertising tags on treatment pages are decided with your data protection adviser before go-live, with prior consent.

Language consistency. A treatment page updated in French must be updated in Dutch and English too. Decide who handles that after delivery.

Loss of visibility. Pages like "dentiste Uccle" or "tandarts Woluwe" that bring in patients must keep an equivalent URL or an exact 301 redirect, per language.

This is not legal advice.

Mini case study

Illustrative example: Dr Claes runs "Cabinet dentaire des Étangs Bleus", a fictional 4-chair practice in Ixelles. A local agency offers a French, Dutch and English redesign for €19,000 over 12 weeks. She picks Kolonell Premium at €8,200 (the multilingual tier, languages set in the quote) and adds a Dutch check by an independent native reviewer (third-party cost, approx. €600). External total: €8,800, a €10,200 difference. Deep integration of her practice software stays on quote; she keeps a link to her current online diary.

Questions to ask before signing

• Who builds and tests the 301 redirect map for each language?
• Does the contact form exclude any health data in free text?
• Who reviews content against Belgian healthcare advertising rules?
• Are the domain, hosting and analytics accounts in the practice's name?
• What is the cost after the 3 months of support? At Kolonell, ongoing maintenance is on quote.

When is a local agency the better choice?

If you want photo and video shoots at the practice organised by the provider, in-person meetings at every stage or full integration of your practice software in the first version, a Brussels healthcare agency will be more comfortable. Kolonell suits you when your content is clear and you want a polished multilingual site, delivered fast at a fixed price. To compare on paper, request a free quote.

FAQ

How much does a dental practice website redesign cost in Brussels?

As a 2026 ballpark, €8,000 to €25,000 at a Brussels agency depending on languages. At Kolonell, €2,700, €4,500 or €8,200 depending on the tier.

Do we need a Dutch version?

To reach all Brussels patients it is strongly advisable, and English helps with EU officials. Premium at €8,200 is the multilingual tier, with languages set in the quote.

Can we publish before/after photos?

Belgian healthcare advertising rules call for great caution. Have any illustration of results approved before publishing; the review often takes 1 to 3 days.

Is online booking included?

A link or simple embed of your existing diary is planned. Deep integration with practice software is on quote.

How long does the redesign take?

3 to 4 weeks at Kolonell once copy is approved. Local agencies usually quote 6 to 14 weeks.

Let's scope your project. Tell us your languages, treatments and booking tool: we will set the tier, the budget and a 3 to 4 week schedule. See the international offer or request a free quote: detailed reply within 48 hours.