The verdict in three sentences
In a Brisbane practice focused on implants and restorative work, patients and future associates read the dentist and team pages before they call, so a redesign should rebuild those pages first, with accurate registration details, current photos and a real recruitment page. A fixed-grid redesign with Kolonell costs USD 2,900 (Starter), USD 4,900 (Growth) or USD 8,900 (Premium), delivered in 3 to 4 weeks once content is ready, while booking, recall reminders and practice software links are quoted separately. The risks to manage are outdated or overstated credentials, lost rankings on implant pages and job applications collecting more personal data than needed.
Which signals point to a redesign?
| Signal | Consequence for the practice |
|---|---|
| A dentist who left two years ago still has a profile | Patients ask for someone who is not there |
| Profiles mention "implant specialist" without specialist registration | Advertising risk under AHPRA rules |
| Team photos from different shoots and years | The practice looks smaller or older than it is |
| No careers page, only an email address | Associates and hygienists apply elsewhere |
| Implant and crown pages share one generic text | Weak search visibility on high-value treatments |
| Staff changes need a developer ticket | Every new hire costs time and money |
What should each dentist and team profile contain?
| Field | Status | Checked by |
|---|---|---|
| Full name and title, as registered | Required | Practice principal |
| AHPRA registration, verifiable on the public register | Recommended | Each dentist |
| Specialist title | Only if registered as a specialist | Practice principal |
| Qualifications and areas of interest | Factual, no superlatives | Each dentist |
| Professional photo from the same shoot | Recommended | Practice manager |
| Languages spoken at the chair | Optional | Each dentist |
| Days and hours at the practice | Required, updated with rosters | Reception |
Wording such as "special interest in implant dentistry" is safer than "implant expert" unless a specialist registration supports it. Dentists in Australia are registered with the Dental Board of Australia through AHPRA, and the National Law restricts misleading claims and testimonials in health advertising.
What does the redesign cost in Brisbane, and how long does it take?
Local ranges are 2026 ballparks from typical agency quotes and public rate pages, converted approximately from AUD: a Brisbane agency usually quotes about USD 6,500 to 19,500 for a practice redesign over 8 to 14 weeks, a freelancer about USD 1,625 to 5,200 over 4 to 10 weeks. Kolonell works on a fixed grid: Starter USD 2,900, Growth USD 4,900, Premium USD 8,900, the multilingual tier, languages set in the quote. Every tier includes a project manager reachable in your time zone, native English copywriting and 3 months of support. See the international offer page for the full scope.
| Phase | Duration | Team-related tasks |
|---|---|---|
| Content and photos | 1 to 3 weeks, before the build starts | Photo shoot by a local photographer, bios drafted and approved |
| URL inventory and 301 map | 2 to 3 days | Old profile URLs of departed dentists redirected to the team page |
| Design and build | 2 to 3 weeks | Editable profile template, careers page, application form |
| Compliance review | 2 to 4 days | Titles, registration wording, testimonials, before-and-after photos |
| Go-live | 1 morning | Google Business Profile and team details aligned |
| Post-launch | 2 weeks | Search Console monitoring, test applications |
Which risks deserve attention?
- Implant and restorative pages losing rankings. Every ranking URL goes into the 301 map; the sitemap is submitted in Search Console after go-live.
- Overstated claims. No promised outcomes, no time-bound promises, no "painless" or "best dentist" wording. Before-and-after images only where AHPRA rules allow, with patient consent.
- Recruitment data. The careers form asks for name, contact, role and a CV; never health details or identity documents. Applications go to one named inbox and are deleted on a set schedule.
- Patient data. The Privacy Act 1988 applies to private health service providers holding health information, whatever their turnover. Patient forms collect name, contact and a short reason for visit, and tracking tags on treatment pages are reviewed with your privacy adviser. This is not legal advice.
- Price claims. Australian Consumer Law applies: any fee from a price, health fund gap or surcharge is stated clearly.
- Integrations and timing. Booking, recall reminders and practice management software stay on quote, embedded or linked. Go-live avoids school holiday weeks, when many families in Brisbane's growing suburbs book check-ups.
What stays on quote, and when is a Brisbane agency better?
On quote: online booking, patient portal, recall reminders, software links and any job board feed. Ask each provider who can edit profiles after launch, who owns the photos and how departed staff pages are redirected. Kolonell maintenance after the 3 included months is on quote. A Brisbane agency is the better choice if you want regular on-site shoots for new staff, video interviews with dentists or face-to-face workshops. A remote studio fits once bios and photos are ready.
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Illustrative example: Dr Tom Hale runs Riverbend Restorative Dental, a fictional practice focused on implants and restorative dentistry with 4 dentists and 3 hygienists.
- Kolonell Growth: USD 4,900
- Half-day team shoot by a local photographer, third-party cost: about USD 585 (AUD 900)
- Project cost: USD 5,485
Today each staff change needs a developer ticket of about USD 98 (AUD 150, market assumption), roughly 6 times a year: 98 x 6 x 3 = USD 1,764 over 3 years, avoided once profiles are editable in-house.
FAQ
Should we list AHPRA registration numbers on profiles?
Many practices do, because patients can verify them on the public register in under a minute. The principal decides the final wording.
Can we call a dentist an implant specialist?
Only if they hold specialist registration in the relevant field. Otherwise use factual wording such as "special interest in implant dentistry".
Is the careers page included in the fixed price?
A careers page with a simple application form fits within Growth at USD 4,900; a job board feed or applicant tracking link is on quote.
How long does the project take?
3 to 4 weeks once bios and photos are ready, which often takes 1 to 3 weeks.
What about profile pages of dentists who left?
They receive a 301 to the team page, so none of the 5 to 10 old profile URLs ends in a 404.
Let's scope your project. Tell us your team size, your treatment pages and your hiring needs, and we will return a fixed price between USD 2,900 and USD 8,900. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
