The verdict in three sentences
In Ottawa, a dental practice website from a local agency typically costs 7 000 to 35 000+ USD (2026 ballpark, quoted in CAD), and the bill climbs when a full French version is added for the city's francophone patients. Kolonell works at a fixed price of 2 900, 4 900 or 8 900 USD, writes natively in English and French, and includes a bilingual FR/EN site from Premium. Over 3 years, a remote studio usually costs about half of a mid-sized local agency, while a local agency keeps the edge for on-site shoots and face-to-face workshops.
What do Ottawa agencies and freelancers charge for a dental site?
No official price grid exists. These are prudent orders of magnitude drawn from public rate cards of Canadian agencies, minimum project sizes listed on Clutch.co agency profiles and freelance platform rates (Upwork and similar). Ottawa quotes come in CAD; we show USD to compare with our grid, so convert at the day's rate. Scope drives the range more than anything else.
| Option | Typical price (2026 ballpark) | Delay | Bilingual EN/FR | Support |
|---|---|---|---|---|
| Full-service Ottawa agency | 15 000 to 35 000+ USD | 8 to 16 weeks | Usually extra, translation often subcontracted | Monthly care plan |
| Small local studio | 7 000 to 15 000 USD | 6 to 10 weeks | Often extra | Hourly or care plan |
| Freelancer | 2 500 to 9 000 USD | 4 to 12 weeks | Rarely, you supply the French text | Depends on availability |
| Agency hourly rate | 75 to 150 USD per hour | Per task | Not applicable | Billed per hour |
| Kolonell Growth | 4 900 USD fixed | 3 to 4 weeks | No, single language | 3 months included |
| Kolonell Premium | 8 900 USD fixed | 4 to 6 weeks, written schedule | Yes, both written natively | 6 months included |
Kolonell Starter at 2 900 USD covers a smaller single-language site. All three tiers are detailed on our international website offer.
What will you really pay over 3 years?
The build price is only part of the story. The table below uses explicit assumptions: the same photography budget everywhere (a local photographer, 1 500 USD) and the same 200 USD per month for hosting and care once included support ends. These are working hypotheses, not quotes.
| Cost line (bilingual site) | Local agency (hypothesis) | Freelancer (hypothesis) | Kolonell Premium |
|---|---|---|---|
| Build | 18 000 USD | 6 000 USD | 8 900 USD |
| French version | +6 000 USD | +2 500 USD | Included |
| Photography | 1 500 USD | 1 500 USD | 1 500 USD |
| Support included | About 1 month | Varies | 6 months |
| Hosting and care after support | 200 x 35 = 7 000 USD | 200 x 36 = 7 200 USD | 200 x 30 = 6 000 USD |
| 3-year total | 32 500 USD | 17 200 USD | 16 400 USD |
To be honest about it: a good freelancer can land close to Kolonell on paper. The difference sits in native copy in both languages, a fixed written scope, a project manager and a handover of every access. Maintenance after support at Kolonell is quoted on request; the 200 USD figure is only there to compare like with like.
What does an Ottawa dental practice site need?
Ottawa patients include federal employees, students and many French speakers, some of whom live in Gatineau and cross the river for care. A site that books appointments usually needs:
- Treatment pages for what you actually offer: check-ups and hygiene, implants, clear aligners, whitening, emergency dentistry, children's dentistry.
- Online booking through your existing practice management software (ABELDent, Dentrix, Tracker or Maxident are common in Canada), embedded or linked. A custom integration is quoted on request.
- New patient forms run by a provider suited to health information.
- Insurance information, stated factually: direct billing, accepted plans, whether you take part in the Canadian Dental Care Plan, financing.
- English and French pages if you want to reach francophone patients, written natively rather than machine translated. Other languages (Arabic, Somali, Chinese) are supplied by the practice or quoted separately.
- A Google Business Profile that matches the site: hours, parking, accessibility of the entrance.
Compliance, factually: the Royal College of Dental Surgeons of Ontario (RCDSO) has advertising standards the practice must check its pages against, especially testimonials and before/after images. In Ontario, PHIPA governs personal health information held by health information custodians, PIPEDA covers commercial personal information, and the AODA sets accessibility obligations, with WCAG 2.0 or 2.1 AA as the technical reference. This is not legal advice; your college and your adviser have the final word.
How should you read a quote from an Ottawa agency?
| Check | What you want to see | Red flag |
|---|---|---|
| Language scope | French version listed, written by a native writer | Machine translation, or French quoted later |
| Ownership | Domain and accounts in the practice's name | Agency-owned domain |
| Booking | Your current software embedded | Forced switch to a new paid tool |
| Accessibility | AODA and WCAG mentioned in the scope | No mention at all |
| Schedule | Dated milestones | Open-ended estimate |
| After launch | Support period in writing, exit clause on care plans | Locked multi-year contract |
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Want a written scope and fixed price for your practice? Request a free quote.
Mini case study
*Illustrative example, not a real client.* Dr. Hannah Ross runs a two-dentist general practice in Kanata and wants an English site with online booking and new patient forms. A local studio quotes 11 000 USD plus an assumed 180 USD per month for care. Over 3 years: 11 000 + 180 x 36 = 17 480 USD. Kolonell Growth at 4 900 USD, with the same 180 USD per month after 3 months of included support: 4 900 + 180 x 33 = 10 840 USD. She keeps 6 640 USD, and can move to a bilingual Premium site later if francophone patients grow in her book.
FAQ
Do you write the French version yourselves?
Yes. Kolonell writes natively in English and French, and the bilingual FR/EN site is included in Premium at 8 900 USD.
Our quotes are in CAD, how do we compare?
Convert our USD price at the day's rate. Payment is by bank transfer or Wise, 50 % to start and 50 % at delivery.
Can you work with our booking software?
Yes, we embed or link the tool you already use on every tier. A two-way custom integration is quoted on request.
What time are the calls?
Ottawa is on Eastern Time and our team is based in Senegal (GMT), so morning and early afternoon calls are easy to book. You also get a written update every week.
How long does it take?
Growth is delivered in 3 to 4 weeks; Premium gets a written schedule at kickoff, usually 4 to 6 weeks.
Let's scope your project. An Ottawa dental site with booking, new patient forms and native EN/FR pages fits Premium at 8 900 USD in 4 to 6 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
