The verdict in three sentences
A Cambridge dental practice website built by a local agency usually lands between 6 000 and 30 000+ GBP in 2026, and a freelancer between 2 000 and 8 000 GBP, depending on pages, booking integration and languages. Kolonell builds it at a fixed 2 300, 3 900 or 6 900 GBP, with native English copy, your existing booking software linked or embedded and delivery in 3 to 4 weeks. If you want an agency down the road for in-person workshops and a photographer in the surgery, go local; if the scope is clear and you want a fixed price, a remote studio is the more efficient option.
What do Cambridge agencies and freelancers charge for a dental site?
These are 2026 ballpark ranges, drawn from the public rate cards of UK digital agencies, the minimum project sizes shown on Clutch.co profiles and rates on freelance platforms such as Upwork or Malt. They are not official figures. A typical practice site of 8 to 20 pages sits mid range; online booking integrations, several clinicians, multilingual pages or a multi-site group push it to the top.
| Provider | Price range (2026 ballpark) | Typical delivery | Copywriting | Ownership and support |
|---|---|---|---|---|
| Cambridge or East of England full service agency | 10 000 to 30 000+ GBP | 2 to 4 months | Often included, sometimes extra | Retainer, contract terms vary |
| Specialist dental marketing agency (UK wide) | 6 000 to 20 000 GBP | 6 to 12 weeks | Template copy, adapted | Often tied to a monthly package |
| Local freelancer | 2 000 to 8 000 GBP | 4 to 10 weeks | Usually written by the practice | Depends on the person |
| Kolonell Starter | 2 300 GBP | 3 to 4 weeks | Native English, included | 3 months support, domain in your name |
| Kolonell Growth | 3 900 GBP | 3 to 4 weeks | Native English, included | 3 months support, all access handed over |
| Kolonell Premium | 6 900 GBP | Written schedule, usually 4 to 6 weeks | English, bilingual EN/FR available | 6 months support |
The full terms of Kolonell's international website offer apply: Google Meet calls at a time that suits you, a written weekly update, payment by bank transfer or Wise, 50 % at kickoff and 50 % at delivery.
What does a Cambridge dental practice site actually need?
Cambridge practices serve a mixed population: long-standing local families, students, researchers and staff from the university and the biomedical campus, many of them from abroad. That shapes the site:
- Treatment pages, only for what you offer: check-ups and hygiene, emergency dentistry, children's dentistry, implants, clear aligners, whitening.
- NHS and private information, stated factually: whether you accept new NHS patients, private fees or plans, financing options, accepted insurers.
- Team pages with GDC registration and qualifications for each clinician.
- Online booking: a link or embed of the booking feature of your existing practice management software. A custom integration is quoted on request.
- New patient forms: medical history is special category health data under UK GDPR, so forms must run on a compliant provider, usually the one your software already offers.
- Practical pages: opening hours, emergency contact, parking and cycle access, consistent with your Google Business Profile.
- International patients: a clear English page on how registration works for newcomers. Kolonell writes English and French natively; other languages are supplied by you or quoted separately.
Advertising rules exist and must be checked by the practice: GDC standards on advertising, CQC registration for practices in England and the ASA/CAP code. Before and after photos appear only with patient consent and within those rules. The site never promises results, never claims painless treatment and never calls anyone the best dentist in Cambridge. This is not legal advice.
| Need | Starter 2 300 GBP | Growth 3 900 GBP | Premium 6 900 GBP |
|---|---|---|---|
| Core pages (home, treatments, team, contact) | Yes, compact | Yes, fuller | Yes, largest scope |
| One page per treatment | Main treatments grouped | Yes | Yes, with detailed FAQ |
| Booking software link or embed | Link | Embed | Embed, custom integration quoted |
| New patient form via compliant provider | Link | Embed | Embed |
| Fees and NHS or private information | One page | Dedicated pages | Dedicated pages and plans |
| Bilingual English and French | No | No | Yes |
| Support after launch | 3 months | 3 months | 6 months |
Mini case study
Illustrative example: Dr Patel owns a three-chair mixed practice near Mill Road. A local agency quotes 9 500 GBP plus 180 GBP a month for hosting and updates. Kolonell Growth costs 3 900 GBP. To compare like with like, Dr Patel assumes 1 000 GBP a year of quoted maintenance for Kolonell after the 3 included months.
- Local agency over 3 years: 9 500 + (180 x 36) = 15 980 GBP.
- Kolonell over 3 years: 3 900 + about 2 750 = about 6 650 GBP.
- Gap: about 9 330 GBP, which could fund a professional photographer in the surgery and new signage.
Need a professional website?
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The numbers are hypothetical; your own quotes decide. You can get a written fixed price quote to run the same calculation.
FAQ
Is 2 300 GBP enough for a dental practice website?
For a single-site practice with a short treatment list, Starter covers the core pages and a booking link. Practices with 8 or more treatment pages usually choose Growth at 3 900 GBP.
Can you integrate our practice management software for online booking?
A standard link or embed of your software's booking feature is included from Starter. A deeper custom integration, for example syncing with your diary, is quoted on request.
Do you handle GDC and ASA compliance for us?
We write factual, cautious copy with no promises of results, but the practice must validate the content against GDC standards and the ASA/CAP code. This step usually takes a few days within the 3 to 4 week schedule.
Who owns the site and the domain?
The practice does: the domain is registered in your name and every access is handed over at delivery. Leaving costs you nothing, unlike some packages that lock the site for 12 or 24 months.
How do calls work from Cambridge?
The team is based in Senegal (GMT), level with UK time in winter and one hour behind in summer. Calls are on Google Meet at a time that suits the practice, with a written update every week.
Let's scope your project. Send us your treatment list, booking software and target date, and we will confirm the plan, from 2 300 GBP, delivered in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
