The verdict in three sentences
A 6-chair dental practice in Dublin that wants to grow implant dentistry and orthodontics needs a site organized into 12 treatment pages (EUR 4,500 to 7,500 excl. VAT) and ongoing local SEO at EUR 400 to 900 per month. The most profitable lever remains the Google Business Profile and moving the average rating from 4.2 to 4.7 stars, which changes click-through in the local pack. All of it must stay informative, within the Dental Council's advertising code, with no promotional claims or guaranteed results.
The website: what matters for a dental practice
Implant and adult orthodontic patients compare before booking. They look for a clear explanation of the treatment, the care pathway, timelines and online booking. Here are the three website levels seen in 2026.
| Level | Content | 2026 budget (estimate) | Timeline |
|---|---|---|---|
| Basic site | 6 pages, practice, team, hours, directions | EUR 2,500 to 3,500 | 3 weeks |
| Treatment-based site | 12 treatment pages (implants, crowns, clear aligners, whitening, periodontics...), FAQ per treatment | EUR 4,500 to 6,000 | 5 weeks |
| Treatment site + expert content | 12 treatment pages + 8 educational articles, diagrams, technical equipment videos | EUR 6,000 to 7,500 | 7 weeks |
| Online booking | Integration with a dental booking platform by appointment type | Included (software subscription separate) | 1 week |
| Hosting and maintenance | Hosting for a site with no health data, backups, updates | EUR 40 to 80/month | Ongoing |
Watch out: no health data should pass through the site's contact form. Booking goes through a specialized compliant tool, and the form is limited to administrative requests.
The monthly local SEO budget
In Dublin, competition on "dental implants Dublin" or "adult braces Dublin" is moderate, but well-ranked practices have worked on visibility for years. Here is what the packages cover.
| Package | 2026 monthly price | Content | Expected result at 6 months |
|---|---|---|---|
| Essential | EUR 400 to 500 | Google profile optimization, 4 posts/month, 20 tracked keywords | Local pack presence on name and neighbourhood |
| Growth | EUR 600 to 750 | Essential + 2 content pieces/month, local citations, review campaign | Local top 3 on 5 to 8 treatment queries |
| Acceleration | EUR 800 to 900 | Growth + local link building, conversion optimization, detailed monthly report | Top 3 on 10 to 12 queries, Dublin and surrounding areas |
| Review campaign only | EUR 100 to 150 | Post-visit SMS or email, review replies | Rating from 4.2 to 4.5 in 4 months |
| Initial audit | EUR 600 to 1,000 one-off | Technical, competition, Google profiles, action plan | 12-month roadmap |
The Google rating directly drives patient choice. Moving from 4.2 to 4.7 stars takes 60 to 90 new reviews over 6 months in practice, which a 6-chair practice easily reaches by asking systematically after each completed treatment, without ever incentivizing or conditioning the review.
The professional advertising framework
Dentists may communicate fairly and informatively about their skills and services. Prohibited: misleading or promotional claims, guaranteed outcomes, comparisons with other practitioners, patient testimonials used as selling points and discount-driven offers. In practice, an implant page can detail the steps, treatment duration, contraindications and fee range, but not claim "Dublin's best implant dentist" or show retouched before/after photos.
Mini case study
Dr. Byrne, owner of a 6-chair dental practice in Dublin (Rathmines), invests EUR 6,000 excl. VAT in a treatment-based site and EUR 700 per month in local SEO. Cost over 12 months: EUR 14,400 excl. VAT.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Before the project, the practice saw 6 new implant patients per month. At 6 months, the implant page and the Google profile (up from 4.2 to 4.6) bring 3 extra patients per month. Over the following 6 months, that is 18 patients x EUR 2,400 average revenue, or EUR 43,200 in additional revenue. Even at a 35% net margin, the gain (EUR 15,120) covers the full annual cost in year one.
FAQ
Does the practice website need special health-data hosting?
No, as long as the site neither collects nor stores health data. Booking goes through specialized software that handles its own GDPR compliance.
How long before local SEO shows results?
The Google profile responds within 4 to 8 weeks. Treatment pages usually rank within 3 to 6 months in Dublin, depending on each query's competition.
Can we display implant fees on the site?
Yes, fee information is allowed and expected. Show a range (for example EUR 1,800 to 2,800 for an implant with crown) and state that a written estimate follows the examination.
Should we also run Google Ads?
It is not essential. EUR 300 to 600 per month can speed up the start, within the profession's advertising rules, but local SEO remains the durable foundation.
How many treatment pages should we create at launch?
12 pages cover high-value treatments and frequent questions. Then add 1 to 2 content pieces per month based on real patient questions.
Let's scope your project. Tell us your priority treatments and your patient catchment area: we price the treatment-based site, the right local SEO package and a 6-month plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
