The verdict in three sentences
A dentist switches lab for three reasons: a missed turnaround, a poor fit, or a digital workflow that is too complicated. Your website must prove that you accept intraoral scans without friction, that your turnaround times are published and that a dentist portal tracks every case. Kolonell builds this kind of site for 1,220 to 5,340 EUR depending on the Starter, Growth or Premium level, in 5 to 7 weeks.
Why practices cannot find your lab
In Greater London, a two-surgery practice typically works with one to three labs, often one for NHS work and one for private crowns and implants. When it looks for a new one, usually after buying an intraoral scanner, it searches 'digital dental lab London' or asks a colleague. If your site lists only 'crowns, bridges, dentures', you are not part of that decision.
The dentist wants five answers before sending a first test case:
| Dentist's question | Expected answer on the site | Format |
|---|---|---|
| Do you accept my scanner? | Compatible scanners (iTero, Primescan, Trios, Medit) | Table plus sending guide |
| Turnaround for a zirconia crown? | Table by work type, in working days | Printable table |
| Who makes it, where? | UK manufacture, MHRA registration, traceable materials | Workshop page |
| How do I track my cases? | Portal with status and history | Secure login |
| What does it cost? | NHS and private indicative price list | Protected PDF |
A turnaround table that reassures
Publishing turnaround times is a strong commitment, and labs that do it attract practices frustrated with their current supplier. Typical table for an 18-technician lab, 2026 order of magnitude:
| Work type | Standard | Express | Indicative private price |
|---|---|---|---|
| Monolithic zirconia crown | 4 working days | 48 h | 75 to 120 GBP |
| Porcelain-fused-to-metal crown | 6 working days | 3 days | 90 to 140 GBP |
| Ceramic inlay or onlay | 5 working days | 3 days | 85 to 130 GBP |
| Full acrylic denture | 8 to 10 working days | On request | 280 to 500 GBP |
| Clear aligners (per arch) | 7 working days | 5 days | 50 to 100 GBP |
| Custom implant abutment | 6 working days | 4 days | 150 to 240 GBP |
An active practice sends 8 to 40 cases a month, worth 8,000 to 50,000 GBP a year. Each practice won is significant.
What the site includes at each level
Kolonell prices stay in EUR whatever your market:
| Kolonell level | Budget | Key features | Lead time |
|---|---|---|---|
| Starter | 1,220 to 1,830 EUR | 5 pages, digital sending guide, test case form | 5 weeks |
| Growth | 1,830 to 3,050 EUR | Turnaround table, technical blog, analytics, pages per restoration type | 6 weeks |
| Premium | 3,050 to 5,340 EUR | Secure dentist portal, animations, advanced SEO on London boroughs | 7 weeks |
| Maintenance | 53 to 183 EUR per month | Security, backups, updates | Ongoing |
If the portal needs to go further (real-time case tracking, link to your lab management software), it becomes a custom application priced in the quote, starting at 3,810 EUR for a simple application.
Mini case study
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Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Priya manages an 18-technician lab in Croydon and loses 6 to 8 practices a year to retirements and corporate takeovers. She targets 25 new practices a year. She chooses a Premium site at 4,600 EUR with a dentist portal, plus Standard maintenance at 114 EUR per month.
Over 12 months: 41 test case requests, 19 practices becoming regular clients. With a cautious average of 12,000 GBP a year per practice and a 12 % net margin, the gain is 19 × 12,000 × 0.12 = 27,360 GBP net margin a year. First-year cost, 4,600 + 12 × 114 = 5,968 EUR, is covered in under 3 months of extra margin.
FAQ
Should we publish prices online?
An indicative range is enough, with the exact list sent after the practice registers. Labs that show at least a range usually get 20 to 30 % more test case requests.
Is the dentist portal compliant with health data rules?
Impressions and patient details are special category data under UK GDPR. We recommend limiting the portal to case tracking with an anonymised patient reference, which removes around 70 % of the compliance burden.
How do we receive digital impressions?
Most scanners send through their own platform (iTero, 3Shape Communicate, Medit Link). The site explains the connection in 3 steps, and a form handles STL uploads up to 100 MB.
How soon will new practices come?
Direct outreach to 300 practices across South London, backed by the site, produces test cases in month one. Organic search takes 3 to 6 months.
Can we publish clinical cases?
Yes, with the dentist's written consent and photos that do not identify the patient. A library of 15 to 20 cases convinces most practices.
Let's scope your project. Tell us your work types, real turnaround times and compatible scanners: we will define the pages, sending guide and dentist portal, live in 5 to 7 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
